IBM watsonx.ai vs. Looker vs. Qlik Cloud Analytics (Qlik Sense)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
IBM watsonx.ai
Score 8.7 out of 10
N/A
Watsonx.ai is part of the IBM watsonx platform that brings together new generative AI capabilities, powered by foundation models, and traditional machine learning into a studio spanning the AI lifecycle. Watsonx.ai can be used to train, validate, tune, and deploy generative AI, foundation models, and machine learning capabilities, and build AI applications with less time and data.
$0
Looker
Score 8.4 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Qlik Cloud Analytics (Qlik Sense)
Score 8.3 out of 10
N/A
Qlik Sense® is a self-service BI platform for data discovery and visualization. It supports a full range of analytics use cases—data governance, pixel-perfect reporting, and collaboration. Its Associative Engine indexes and connects relationships between data points for creating actionable insights.
$200
per month
Pricing
IBM watsonx.aiLookerQlik Cloud Analytics (Qlik Sense)
Editions & Modules
Free Trial
$0
ML functionality (20 CUH limit /month); Inferencing (50,000 tokens / month)
Standard
$1,050
Monthly tier fee; additional usage based fees
Essentials
Contact Sales
Usage based fees
No answers on this topic
Starter
$200
per month
Standard
$825
per month
Premium
$2750
per month
Qlik Sense (On-Premise)
Contact Sales
Offerings
Pricing Offerings
IBM watsonx.aiLookerQlik Cloud Analytics (Qlik Sense)
Free Trial
YesYesNo
Free/Freemium Version
YesNoNo
Premium Consulting/Integration Services
YesYesYes
Entry-level Setup FeeNo setup feeRequiredNo setup fee
Additional DetailsPricing for watsonx.ai includes: model inference per 1000 tokens and ML tools and ML runtimes based on capacity unit hours.Must contact sales team for pricing.
More Pricing Information
Community Pulse
IBM watsonx.aiLookerQlik Cloud Analytics (Qlik Sense)
Considered Multiple Products
IBM watsonx.ai

No answer on this topic

Looker

No answer on this topic

Qlik Cloud Analytics (Qlik Sense)
Chose Qlik Cloud Analytics (Qlik Sense)
Qlik Sense cost of licensing is cheaper compared with other tools which always gives an upper edge in analytics industry with good functionality. More enhanced level of security with better user community group available to discuss about new updates. Understanding of Qlik Sense …
Chose Qlik Cloud Analytics (Qlik Sense)
When it comes to working with large datasets out of the box, Qlik in my opinion is unrivaled amongst the competitor. However, the overall user experience and customization options available to developers require a lot of work. When compared to other options on the market, …
Chose Qlik Cloud Analytics (Qlik Sense)
While the same can be said for many of the other tools we evaluated, Qlik's robust community and free training programs were a major benefit to driving the democratization of data at our company. Qlik also offered local in person events (pre-COVID) that provided free training …
Chose Qlik Cloud Analytics (Qlik Sense)
We evaluated over a dozen vendors when we selected Qlik; among them I felt it had the best internal data model philosophy leading to much more powerful self-service analytics and apps which are easily extensible to include other visualizations. I think it was a reasonable …
Chose Qlik Cloud Analytics (Qlik Sense)
Pretty good in performance user-friendliness. When generating insights, Qlik Sense looks at the selections and analyzes the excluded values in the data model, which reduces manual work.
Also, it highlights data that may be of interest for further exploration. That data is …
Chose Qlik Cloud Analytics (Qlik Sense)
Both Tableau and Power Bi provide direct, guided tools for data access for analysts and others with some knowledge of database design and report definition. Their visualization capabilities, while sufficient for most day-to-day business needs, do not allow the same …
Chose Qlik Cloud Analytics (Qlik Sense)
Qlik Sense provides complete sales analytics and transaction data that works more perfectly than any other related software.
Features
IBM watsonx.aiLookerQlik Cloud Analytics (Qlik Sense)
AI Development
Comparison of AI Development features of Product A and Product B
IBM watsonx.ai
5.5
1 Ratings
24% below category average
Looker
-
Ratings
Qlik Cloud Analytics (Qlik Sense)
-
Ratings
Machine learning frameworks5.51 Ratings00 Ratings00 Ratings
Data management4.51 Ratings00 Ratings00 Ratings
Data monitoring and version control4.51 Ratings00 Ratings00 Ratings
Automated model training4.51 Ratings00 Ratings00 Ratings
Managed scaling6.41 Ratings00 Ratings00 Ratings
Model deployment6.41 Ratings00 Ratings00 Ratings
Security and compliance6.41 Ratings00 Ratings00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
IBM watsonx.ai
-
Ratings
Looker
7.6
133 Ratings
7% below category average
Qlik Cloud Analytics (Qlik Sense)
7.9
315 Ratings
4% below category average
Pixel Perfect reports00 Ratings6.7109 Ratings8.3216 Ratings
Customizable dashboards00 Ratings8.4132 Ratings8.0313 Ratings
Report Formatting Templates00 Ratings7.6114 Ratings7.4228 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
IBM watsonx.ai
-
Ratings
Looker
7.1
131 Ratings
12% below category average
Qlik Cloud Analytics (Qlik Sense)
7.0
326 Ratings
14% below category average
Drill-down analysis00 Ratings6.8127 Ratings8.0322 Ratings
Formatting capabilities00 Ratings6.9129 Ratings6.0315 Ratings
Integration with R or other statistical packages00 Ratings6.155 Ratings6.1154 Ratings
Report sharing and collaboration00 Ratings8.8130 Ratings7.9299 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
IBM watsonx.ai
-
Ratings
Looker
8.1
127 Ratings
2% below category average
Qlik Cloud Analytics (Qlik Sense)
7.8
278 Ratings
5% below category average
Publish to Web00 Ratings7.8105 Ratings6.3210 Ratings
Publish to PDF00 Ratings8.2112 Ratings7.3257 Ratings
Report Versioning00 Ratings7.983 Ratings8.0176 Ratings
Report Delivery Scheduling00 Ratings8.5109 Ratings8.9183 Ratings
Delivery to Remote Servers00 Ratings00 Ratings8.4108 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
IBM watsonx.ai
-
Ratings
Looker
6.6
127 Ratings
19% below category average
Qlik Cloud Analytics (Qlik Sense)
6.7
314 Ratings
18% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.7123 Ratings6.7307 Ratings
Location Analytics / Geographic Visualization00 Ratings7.5109 Ratings8.4283 Ratings
Predictive Analytics00 Ratings4.66 Ratings6.1195 Ratings
Pattern Recognition and Data Mining00 Ratings00 Ratings5.62 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
IBM watsonx.ai
-
Ratings
Looker
7.5
127 Ratings
12% below category average
Qlik Cloud Analytics (Qlik Sense)
7.8
297 Ratings
8% below category average
Multi-User Support (named login)00 Ratings7.8119 Ratings6.7276 Ratings
Role-Based Security Model00 Ratings7.3104 Ratings8.5272 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings7.4121 Ratings7.4275 Ratings
Report-Level Access Control00 Ratings7.459 Ratings7.52 Ratings
Single Sign-On (SSO)00 Ratings00 Ratings9.0218 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
IBM watsonx.ai
-
Ratings
Looker
5.4
94 Ratings
36% below category average
Qlik Cloud Analytics (Qlik Sense)
7.5
221 Ratings
3% below category average
Responsive Design for Web Access00 Ratings5.690 Ratings8.0215 Ratings
Mobile Application00 Ratings5.01 Ratings8.0133 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings6.084 Ratings9.0185 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
IBM watsonx.ai
-
Ratings
Looker
-
Ratings
Qlik Cloud Analytics (Qlik Sense)
8.4
145 Ratings
8% above category average
REST API00 Ratings00 Ratings8.0125 Ratings
Javascript API00 Ratings00 Ratings8.594 Ratings
iFrames00 Ratings00 Ratings8.094 Ratings
Java API00 Ratings00 Ratings8.571 Ratings
Themeable User Interface (UI)00 Ratings00 Ratings8.597 Ratings
Customizable Platform (Open Source)00 Ratings00 Ratings8.984 Ratings
Best Alternatives
IBM watsonx.aiLookerQlik Cloud Analytics (Qlik Sense)
Small Businesses
InterSystems IRIS
InterSystems IRIS
Score 7.9 out of 10
Yellowfin
Yellowfin
Score 8.7 out of 10
Yellowfin
Yellowfin
Score 8.7 out of 10
Medium-sized Companies
InterSystems IRIS
InterSystems IRIS
Score 7.9 out of 10
Reveal
Reveal
Score 10.0 out of 10
Reveal
Reveal
Score 10.0 out of 10
Enterprises
InterSystems IRIS
InterSystems IRIS
Score 7.9 out of 10
Kyvos Semantic Layer
Kyvos Semantic Layer
Score 9.5 out of 10
Kyvos Semantic Layer
Kyvos Semantic Layer
Score 9.5 out of 10
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User Ratings
IBM watsonx.aiLookerQlik Cloud Analytics (Qlik Sense)
Likelihood to Recommend
9.1
(32 ratings)
8.3
(132 ratings)
8.3
(331 ratings)
Likelihood to Renew
6.4
(1 ratings)
9.3
(8 ratings)
8.4
(7 ratings)
Usability
7.8
(6 ratings)
8.8
(12 ratings)
8.3
(14 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
-
(0 ratings)
Performance
-
(0 ratings)
6.0
(1 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
8.8
(14 ratings)
7.3
(9 ratings)
In-Person Training
-
(0 ratings)
-
(0 ratings)
9.1
(1 ratings)
Online Training
-
(0 ratings)
-
(0 ratings)
9.1
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
7.3
(5 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
6.4
(2 ratings)
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
10.0
(1 ratings)
-
(0 ratings)
Professional Services
-
(0 ratings)
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
9.1
(1 ratings)
User Testimonials
IBM watsonx.aiLookerQlik Cloud Analytics (Qlik Sense)
Likelihood to Recommend
IBM
I have built a code accelerator tool for one of the IBM product implementation. Although there was a heavy lifting at the start to train the model on specifics of the packaged solution library and ways of working; the efficacy of the model is astounding. Having said that, watsonx.ai is very well suited for customer service automation, healthcare data analytics, financial fraud detection, and sentiment analysis kind of projects. The Watsonx.ai look and feel is little confusing but I understand over a period of time , it will improve dramatically as well. I do feel that Watsonx.ai has certain limitations from cross-platform deployment flexibility. If an organization is deeply invested in a multi-cloud environment, Watson's integration on other cloud platforms may not be seamless comported to other AI platforms.
Read full review
Google
When data drives potential for new orders, Looker earns its place in our tech stack. If, on the other hand, we are hoping for pipeline generation, Looker is useful if you are willing to repeatedly go check customer utilizations .... it is not appropriate if you are hoping to automate data analysis for this purpose.
Read full review
Qlik
Qlik Sense is a program whose purpose is to greatly improve all your operations and use of all data in an organic way. The mission will always be to increase the economic and commercial processes of the company in a short time. I recommended it for its high technology, which was Created for this area, the results are successful. We have noticed how it has increased relationships with our clients thanks to the credibility and security that we provide.
Read full review
Pros
IBM
  • It allows specialists to apply several base models for specific subtasks in the field of NLP.
  • Gives the availability of many models developed for AI enhancement for different solutions.
  • Has incorporated functionality for data governance and security to support access to AI tools by multiple users.
Read full review
Google
  • Show visited pages - sessions, pageviews - which programs are viewed the most.
  • Displays session source/medium views to see where users are coming from.
  • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
  • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
  • Our clients like to see the top pages visited for a month.
  • I like the drop-and-drag approach, and building charts is a little easier than it was before.
Read full review
Qlik
  • Flexibility in data recording, from the app, as well as in handling them. Allowing you to view reports quickly and effectively.
  • Easy to generate dynamic graphics according to our needs.
  • It is very easy to use, intuitive, so it does not generate costs in the learning process compared to the tool with collaborators
Read full review
Cons
IBM
  • IBM watsonx.ai is expensive than other platforms.
  • Limited integraions though it has many but still some tools integrations not there for medical usecase
  • Its little difficult to learn as right now not many open reseouces
  • Community is not that strong to get any answer
Read full review
Google
  • Documentation is scarce, and very difficult to find when you need it.
  • Pricing is unclear, particularly as you look to scale your reports across the business.
  • Data from other sources is not represented in the system as well as first party Google services.
Read full review
Qlik
  • Scalability is RAM limited, all data is associative and in-memory so server's RAM is directly proportional to performance
  • Limitation on advanced analytics capabilities in the form of R integration to perform complex statistical and analytical calculations
  • Can have more intuitive interface
Read full review
Likelihood to Renew
IBM
I still don't have enough experience, but i have seen a lot of demos and i have made some real world scenarios and so far so long every thing looks fine. I was at IBM Think 2025 and IBM TechXchange 2025 and the labs were really usefull and simple to understand.
Read full review
Google
I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
Read full review
Qlik
Qlik Sense is a constantly improving it's software and working with its' users to make it better. They are great at keeping their users informed of progress and care about delivering a quality product
Read full review
Usability
IBM
I needed some time to understand the different parts of the web UI. It was slightly overwhelming in the beginning. However, after some time, it made sense, and I like the UI now. In terms of functionality, there are many useful features that make your life easy, like jumping to a section and giving me a deployment space to deploy my models easily.
Read full review
Google
Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
Read full review
Qlik
Qlik Sense has a better and easy to learn user interface compared with other analytics tool which always help us to create regular and adhoc reports within the stipulated time frame and can be easily refreshed at a scheduled time and sent to multiple stakeholders for timely update regarding the Key metrics indicator.
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Reliability and Availability
IBM
No answers on this topic
Google
No objections
Read full review
Qlik
No answers on this topic
Performance
IBM
No answers on this topic
Google
Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
Read full review
Qlik
No answers on this topic
Support Rating
IBM
I still don't have enough experience, but i have seen a lot of demos and i have made some real world scenarios and so far so long every thing looks fine. I was at IBM Think 2025 and IBM TechXchange 2025 and the labs were really usefull and simple to understand.
Read full review
Google
Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
Read full review
Qlik
Qlik is great for companies with lots of business domains and departments because it scales well, especially if data that is reported is saved in SQL and similar structures. Its ease of use and good UI enables business units to create and manage their own reports. That removes a great burden of creating and managing/modifying these pages from the IT team. Overall, it's a win-win for both IT and business units.
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In-Person Training
IBM
No answers on this topic
Google
No answers on this topic
Qlik
The instructor was very knowledgeable.
Read full review
Online Training
IBM
No answers on this topic
Google
No answers on this topic
Qlik
The online instructor was very knowledgeable.
Read full review
Implementation Rating
IBM
No answers on this topic
Google
Very satisfied, easy to implement
Read full review
Qlik
Hire Qlik consultants. It's better done by them or with their aid.
Read full review
Alternatives Considered
IBM
IBM watsonx.ai has been far superior to that of Chat GPT AI. the UI elements prompt responses and overall execution of the AI was much better and more accurate compared to the competition. I can not recommend using this platform enough. Great job IBM. I hope the team behind this project continues to grow and prosper.
Read full review
Google
Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, including team content management. So it's good.
Read full review
Qlik
The customization of the platform opens up plenty of other options depending on the use cases. The API layer is incredibly rich and makes integration of Qlik based visualization into web pages a simple and effective pattern. It's been very easy to use with a great community made up of professionals. Qlik Sense has introduces artificial Intelligence into my data visualization and reporting activity.
Read full review
Contract Terms and Pricing Model
IBM
No answers on this topic
Google
Perfect price to performance
Read full review
Qlik
No answers on this topic
Scalability
IBM
I still don't have enough experience, but i have seen a lot of demos and i have made some real world scenarios and so far so long every thing looks fine. I was at IBM Think 2025 and IBM TechXchange 2025 and the labs were really usefull and simple to understand.
Read full review
Google
No answers on this topic
Qlik
No answers on this topic
Return on Investment
IBM
  • Time saving to set up the infrastructure - without watsonx.ai we would have had to set up everything individually
  • The first point translates directly into cost savings
  • The compliance aspect was a game changer for us and provided us with the confidence to focus all our efforts only on IBM watsonx.ai
Read full review
Google
  • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
  • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
  • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
Read full review
Qlik
  • Once an app is published and running good, we can quickly see the time we save to analyze data.
  • It's hard sometimes to realize the money we save by using this system.
  • People start understanding the power of data and asking more questions.
Read full review
ScreenShots

IBM watsonx.ai Screenshots

Screenshot of the foundation models available in watsonx.ai. Clients have access to IBM selected open source models from Hugging Face, as well as other third-party models, and a family of IBM-developed foundation models of different sizes and architectures.Screenshot of the Prompt Lab in watsonx.ai, where AI builders can work with foundation models and build prompts using prompt engineering techniques in watsonx.ai to support a range of Natural Language Processing (NLP) type tasks.Screenshot of the Tuning Studio in watsonx.ai, where AI builders can tune foundation models with labeled data for better performance and accuracy.Screenshot of the data science toolkit in watsonx.ai where AI builders can build machine learning models automatically with model training, development, visual modeling, and synthetic data generation.

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.

Qlik Cloud Analytics (Qlik Sense) Screenshots

Screenshot of Qlik Sense Cash Flow DashboardScreenshot of Qlik Sense Global Smart SearchScreenshot of Qlik Sense Smart Data Compression - Get immediate insight on large dataScreenshot of Extend, mix and mash-up with our APIsScreenshot of Add "External data" with Qlik DataMarket - Data as a ServiceScreenshot of Visualization Bundle