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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Microsoft Access

    Score7.5 out of 10
    N/AMicrosoft Access is a database management system from Microsoft that combines the relational Microsoft Jet Database Engine with a graphical user interface and software-development tools.

    $139.99

    per PC

    Pricing
    iContactMicrosoft Access
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    Microsoft Access
    $139.99
    per PC
    Offerings
    Pricing Offerings
    iContactMicrosoft Access
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    iContactMicrosoft Access
    Considered Both Products
    iContact
    Chose iContact
    We converted from Lyris to iContact years ago and enjoy the analysis features iContact provides over Lyris.
    Incentivized
    Chose iContact
    IContact offered more flexibility, the ability to designate more users in different departments, and better-looking templates. The ability to ask for support and customized templates is also a key, and their account manager is available to respond to issues, offer advice, etc. …
    Incentivized
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    97%
    Would buy again
    29 Answers
    Delivers good value for the price
    No answers on this topic
    97%
    Delivers good value for the price
    29 Answers
    Happy with the feature set
    No answers on this topic
    93%
    Happy with the feature set
    28 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    86%
    Lived up to sales and marketing promises
    19 Answers
    Implementation went as expected
    No answers on this topic
    91%
    Implementation went as expected
    21 Answers
    Features
    iContactMicrosoft Access
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and Microsoft Access
    Feature
    iContact
    6.6
    26 Ratings
    20% below category average
    Microsoft Access
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and Microsoft Access
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    Microsoft Access
    -
    Ratings
    Dashboards8.026 Ratings00 Ratings
    Standard reports8.025 Ratings00 Ratings
    Custom reports8.015 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and Microsoft Access
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    Microsoft Access
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Relational Databases
    Comparison of Relational Databases features of iContact and Microsoft Access
    Feature
    iContact
    -
    Ratings
    Microsoft Access
    7.7
    3 Ratings
    5% below category average
    ACID compliance00 Ratings7.02 Ratings
    Database monitoring00 Ratings8.02 Ratings
    Database locking00 Ratings8.03 Ratings
    Encryption00 Ratings7.02 Ratings
    Disaster recovery00 Ratings7.73 Ratings
    Flexible deployment00 Ratings8.02 Ratings
    Multiple datatypes00 Ratings8.03 Ratings
    Best Alternatives
    iContactMicrosoft Access
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Amazon RDS
    Score8.1 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    SingleStore
    Score8.2 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    SAP IQ
    Score5.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactMicrosoft Access
    Likelihood to Recommend
    8.0
    (45 ratings)
    7.4
    (102 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    10.0
    (15 ratings)
    Usability
    8.0
    (6 ratings)
    7.6
    (8 ratings)
    Availability
    9.0
    (1 ratings)
    8.0
    (1 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.9
    (9 ratings)
    6.4
    (5 ratings)
    Online Training
    1.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.0
    (1 ratings)
    Product Scalability
    7.0
    (1 ratings)
    5.0
    (1 ratings)
    User Testimonials
    iContactMicrosoft Access
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Microsoft
    As a Material Purchasing/Planning/inventory tracking application, Microsoft Access serves its purpose well. It's presentation is clean, data entry is simple and the ability to customize search fields is welcome. It does, however, come with some caveats; namely, when setting search filters and the need arises to back up a step or two, with Microsoft Access you have to reset, or "clear all", adding extra steps/time to a query.
    Incentivized
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Microsoft
    • Very easy to create entity-relationship diagrams for various tables and designing mock layouts.
    • Really easy to navigate as it hold[s] the classic Microsoft UI. Another good thing is that it comes with the complete MS Office Suite.
    • It is really fast when joining multiple tables no matter what type of join.
    • Works on pretty much same SQL scripts so no need to learn a new language!
    Incentivized
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Microsoft
    • Microsoft Access has not really changed at all for several years. It might be nice to see some upgrades and changes.
    • The help info is often not helpful. Need more tutorials for Microsoft Access to show how to do specific things.
    • Be careful naming objects such as tables, forms, etc. Names that are too long can get cut off in dialog boxes to choose a table, form, report, etc. So, I wish they would have resizable dialog boxes to allow you to see objects with long names.
    • I wish it could show me objects that are not in use in the database for current queries, tables, reports, forms, and macros. That way unused objects can be deleted without worrying about losing a report or query because you deleted the underlying object.
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Microsoft
    I and the rest of my team will renew our Microsoft Access in the future because we use and maintain many different applications and databases created using Microsoft Access so we will need to maintain them in the future. Additionally, it is a standard at our place of work so it is at $0 cost to us to use. Another reason for renewing Microsoft Access is that we just don' t have the resources needed to extend into a network of users so we need to remain a single-desktop application at this time.
    Read full review
    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    Microsoft
    Microsoft Access is easy to use. It is compatible with spreadsheets. It is a very good data management tool. There is scope to save a large amount of data in one place. For using this database, one does not need much training, can be shared among multiple users. This database has to sort and filtering features which seem to be very useful.
    Incentivized
    Read full review
    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Microsoft
    I don't think the program has ever failed me. It is one of those programs where there is always a solution if you know where to look.
    Incentivized
    Read full review
    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    Microsoft
    While I have never contacted Microsoft directly for product support, for some reason there's a real prejudice against MS Access among most IT support professionals. They are usually discouraging when it comes to using MS Access. Most of this is due to their lack of understanding of MS Access and how it can improve one's productivity. If Microsoft invested more resources towards enhancing and promoting the use of MS Access then maybe things would be different.
    Incentivized
    Read full review
    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Microsoft
    No answers on this topic
    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Microsoft
    there is no key idea, since it is easy to implement Microsoft Access
    Read full review
    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Microsoft
    Excel is a fantastic - robust application that can do so much so easily. Its easy to train and understand. However - excel does not provide a reporting function and that is typically where we will suggest a move to [Microsoft] Access. [Microsoft] Access requires a little more knowledge of data manipulation.
    Incentivized
    Read full review
    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Microsoft
    No answers on this topic
    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    Microsoft
    • Not having to recreate queries or reports every time you want to use them.
    • Once an item is created and saved as part of the database, you save manpower by not having to recreate them.
    • ROI from a usability standpoint is great. Solid product with great functionality that requires low maintenance usually.
    Incentivized
    Read full review
    ScreenShots