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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Microsoft Excel

    Score9 out of 10
    N/AMicrosoft Excel is a spreadsheet application available as part of Microsoft 365 (Office 365), or standalone, in cloud-based and on-premise editions.

    $6.99

    per month

    Pricing
    iContactMicrosoft Excel
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    Excel with Microsoft 365
    $6.99
    per month
    Excel for 1 PC or Mac
    $139.99
    perpetual license
    Offerings
    Pricing Offerings
    iContactMicrosoft Excel
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    iContactMicrosoft Excel
    Considered Both Products
    iContact
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    99%
    Would buy again
    78 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    70 Answers
    Happy with the feature set
    No answers on this topic
    96%
    Happy with the feature set
    76 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    96%
    Lived up to sales and marketing promises
    46 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    54 Answers
    Features
    iContactMicrosoft Excel
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and Microsoft Excel
    Feature
    iContact
    6.6
    26 Ratings
    19% below category average
    Microsoft Excel
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and Microsoft Excel
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    Microsoft Excel
    -
    Ratings
    Dashboards8.026 Ratings00 Ratings
    Standard reports8.025 Ratings00 Ratings
    Custom reports8.015 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and Microsoft Excel
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    Microsoft Excel
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Best Alternatives
    iContactMicrosoft Excel
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Stackby
    Score8.8 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Google Sheets
    Score8.9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Google Sheets
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactMicrosoft Excel
    Likelihood to Recommend
    8.0
    (45 ratings)
    9.0
    (78 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    9.9
    (7 ratings)
    Usability
    8.0
    (6 ratings)
    8.5
    (23 ratings)
    Availability
    9.0
    (1 ratings)
    10.0
    (2 ratings)
    Performance
    8.0
    (1 ratings)
    10.0
    (2 ratings)
    Support Rating
    9.9
    (9 ratings)
    10.0
    (2 ratings)
    Online Training
    1.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    8.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (2 ratings)
    Product Scalability
    7.0
    (1 ratings)
    10.0
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (2 ratings)
    User Testimonials
    iContactMicrosoft Excel
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Microsoft
    I don't really know another program as powerful as Excel. I've used Google Doc programs but do not feel they come close. So far, anytime I've needed a table of some sort for data, whether it's budget oriented or information off a survey, the best system has been Excel. We do web audits on occasion and we create an Excel worksheet featuring every URL of the pages we're auditing, notes, data about the content, information about files attached to the page and other information to help us determine what pages need updating, deleting or otherwise. We also use Excel primarily to export our Google Analytics to in order for us to create reports for clients that need to see specific information about their traffic.
    Incentivized
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Microsoft
    • It is very good at embedded formulas and tying cells to one another
    • It allows me to compare deals terms on a side-by-side basis and talk my clients through it easily.
    • It is very helpful as well in terms of allowing me to filter/sort results in many different ways depending on what specific information I am most interested in prioritizing.
    Incentivized
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Microsoft
    • Excel offers collaboration features that allow multiple users to work on the same spreadsheet, but managing changes made by different users can be challenging. Excel could improve its features by offering more granular control, better tracking of changes, and more robust conflict resolution tools.
    • Itcan be a barrier to productivity when importing and exporting data from other applications or file formats. To improve its features, it should offer better support for standard file formats and more robust error handling and reporting tools.
    • Excel can be challenging for finance students and working professionals, but it can be improved by offering more robust tutorials, better documentation, and more user communities and support forums.
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Microsoft
    Excel remains the industry standard for spreadsheets and has maintained simple and straight-forward formula writing methods. Although there is a learning curve to do more complex calculations, there are countless help sites and videos on the Internet for almost any need.
    Incentivized
    Read full review
    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    Microsoft
    I'm giving it a 7 because it is my go to. But the fact other prefer Google Sheets when working with a team does get irritating. I've used the online version of Microsoft Excel that other teams can get into and it still seems behind Google Sheets. It's a little clanky and slow? If that's even a term.
    Incentivized
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    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Microsoft
    I have rarely, if ever, had issues with its availability.
    Incentivized
    Read full review
    Performance
    iContact
    No answers on this topic
    Microsoft
    Excel load and performs calculations immediately. It integrate well with all Microsoft Office applications and does not slow them down.
    Incentivized
    Read full review
    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    Microsoft
    I have not had to use it often, but it is good.
    Incentivized
    Read full review
    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Microsoft
    No answers on this topic
    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Microsoft
    No answers on this topic
    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Microsoft
    Out of Microsoft Excel, Microsoft Power BI, IBM SPSS, and Google Sheets, Microsoft Excel is by far the most common tool used for anything data-related across organizations. Accordingly, our organization has also implemented Microsoft Excel as a first-step tool. We recently adopted Microsoft Power BI (the free version), and use it occasionally (mostly for creating dashboards), but it is less commonly understood by stakeholders across our organization and by our clients. Accordingly, Microsoft Excel is more user-friendly and because of its popularity, we can easily look up how to do things in the program online. Google Sheets is a comparable alternative to Microsoft Excel, but because it's cloud-based and we have sensitive data that needs to be protected, we chose against using this software. Finally, a few users (including myself) have access to and utilize IBM's SPSS. For my role, it's a helpful tool to do more rigorous analyses. However, because of its cost and limited functionality as a simple spreadsheet, we only use it for more complex analyses.
    Incentivized
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    Contract Terms and Pricing Model
    iContact
    No answers on this topic
    Microsoft
    N/A I was not involved in this process.
    Incentivized
    Read full review
    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Microsoft
    Each user can use it to whatever level of expertise they have. It remains the same so users can contribute to another's work regardless of whether they have more or less expertise
    Incentivized
    Read full review
    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    Microsoft
    • Excel has positively impacted the business as it has increased our efficiency.
    • It also saves us the time that we would have spent on making the calculations that it does for us.
    • Since it works on all devices and is compatible with both Windows and Mac, we do not have to invest in any other alternative.
    Read full review
    ScreenShots