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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Pipeline CRM

    Score5.2 out of 10
    N/AFounded in 2006, Pipeline CRM (formerly PipelineDeals) is a CRM for small and midsize businesses, empowering sales teams across a breadth of industries to build game changing relationships. Pipeline is built around a customizable user experience, sales focused features, and customer support and service. The vendor, headquartered in Seattle, boasts 18,000 users in 60 countries who use Pipeline to gain visibility into their sales, accelerate opportunities, and close more deals.

    $29

    per month

    Pricing
    iContactPipeline CRM
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    Start
    $300
    per year per user
    Develop
    $396
    per year per user
    Develop
    $588
    per year per user
    Offerings
    Pricing Offerings
    iContactPipeline CRM
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    iContactPipeline CRM
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and Pipeline CRM
    Feature
    iContact
    6.6
    26 Ratings
    20% below category average
    Pipeline CRM
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and Pipeline CRM
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    Pipeline CRM
    -
    Ratings
    Dashboards8.026 Ratings00 Ratings
    Standard reports8.025 Ratings00 Ratings
    Custom reports8.015 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and Pipeline CRM
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    Pipeline CRM
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of iContact and Pipeline CRM
    Feature
    iContact
    -
    Ratings
    Pipeline CRM
    6.9
    5 Ratings
    13% below category average
    Customer data management / contact management00 Ratings8.05 Ratings
    Workflow management00 Ratings8.05 Ratings
    Territory management00 Ratings7.04 Ratings
    Opportunity management00 Ratings8.05 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings4.05 Ratings
    Contract management00 Ratings5.05 Ratings
    Quote & order management00 Ratings6.03 Ratings
    Interaction tracking00 Ratings9.05 Ratings
    Channel / partner relationship management00 Ratings7.04 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of iContact and Pipeline CRM
    Feature
    iContact
    -
    Ratings
    Pipeline CRM
    7.8
    3 Ratings
    1% above category average
    Case management00 Ratings7.03 Ratings
    Call center management00 Ratings8.21 Ratings
    Help desk management00 Ratings8.21 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of iContact and Pipeline CRM
    Feature
    iContact
    -
    Ratings
    Pipeline CRM
    5.0
    4 Ratings
    43% below category average
    Lead management00 Ratings8.04 Ratings
    Email marketing00 Ratings2.02 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of iContact and Pipeline CRM
    Feature
    iContact
    -
    Ratings
    Pipeline CRM
    4.5
    5 Ratings
    52% below category average
    Task management00 Ratings3.04 Ratings
    Billing and invoicing management00 Ratings5.53 Ratings
    Reporting00 Ratings5.03 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of iContact and Pipeline CRM
    Feature
    iContact
    -
    Ratings
    Pipeline CRM
    6.7
    5 Ratings
    13% below category average
    Forecasting00 Ratings8.03 Ratings
    Pipeline visualization00 Ratings5.05 Ratings
    Customizable reports00 Ratings7.05 Ratings
    Customization
    Comparison of Customization features of iContact and Pipeline CRM
    Feature
    iContact
    -
    Ratings
    Pipeline CRM
    9.5
    5 Ratings
    22% above category average
    Custom fields00 Ratings10.05 Ratings
    Custom objects00 Ratings10.05 Ratings
    Scripting environment00 Ratings8.21 Ratings
    API for custom integration00 Ratings10.05 Ratings
    Security
    Comparison of Security features of iContact and Pipeline CRM
    Feature
    iContact
    -
    Ratings
    Pipeline CRM
    6.0
    3 Ratings
    33% below category average
    Single sign-on capability00 Ratings6.02 Ratings
    Role-based user permissions00 Ratings6.02 Ratings
    Social CRM
    Comparison of Social CRM features of iContact and Pipeline CRM
    Feature
    iContact
    -
    Ratings
    Pipeline CRM
    8.1
    2 Ratings
    8% above category average
    Social data00 Ratings8.12 Ratings
    Social engagement00 Ratings8.21 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of iContact and Pipeline CRM
    Feature
    iContact
    -
    Ratings
    Pipeline CRM
    4.6
    3 Ratings
    48% below category average
    Marketing automation00 Ratings2.03 Ratings
    Compensation management00 Ratings7.31 Ratings
    Platform
    Comparison of Platform features of iContact and Pipeline CRM
    Feature
    iContact
    -
    Ratings
    Pipeline CRM
    8.0
    5 Ratings
    5% above category average
    Mobile access00 Ratings8.05 Ratings
    Best Alternatives
    iContactPipeline CRM
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactPipeline CRM
    Likelihood to Recommend
    8.0
    (45 ratings)
    7.0
    (6 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    7.0
    (1 ratings)
    Usability
    8.0
    (6 ratings)
    9.0
    (1 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.9
    (9 ratings)
    8.0
    (1 ratings)
    Online Training
    1.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    iContactPipeline CRM
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Pipeline CRM PipelineDeals
    If you have a small business where you are trying to keep things simple, then PipelineDeals is a perfect fit. Once you get to where you are wanting to tie your marketing efforts and create marketing campaigns that are tied to leads, it starts to miss the mark
    Incentivized
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Pipeline CRM PipelineDeals
    • Flexibility: It provides the flexibility to set it up how you want to use it. Customization is beyond what you probably want or need.
    • Reporting: We were able to setup all types of reporting and tracking.
    • Ease of Use: While the platform was powerful, it was always easy to use.
    Incentivized
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Pipeline CRM PipelineDeals
    • I wouldn't say no areas for improvement exist, but I will say that PipelineDeals takes customer input, shared product roadmap, and supports what they have very nicely. What they provide works out-of-the-box. Improvements can always be made with respect to pre-packaged integration with 3rd party services/solutions, and with extended attributes, but you also want to avoid something that attempts to boil the ocean.
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Pipeline CRM PipelineDeals
    If we can integrate and easily export and clean all of our data such that it can be used for multiple purposes, i.e. outreach to guests, sending out newsletters to subscribers, doing research and tracking progress, we will definitely renew
    Incentivized
    Read full review
    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    Pipeline CRM PipelineDeals
    The user interface is simple and easy to navigate. Anyone who is overwhelmed with some of the more complicated CRM systems will definitely enjoy the simplicity of what PipelineDeals has to offer
    Incentivized
    Read full review
    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Pipeline CRM PipelineDeals
    No answers on this topic
    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    Pipeline CRM PipelineDeals
    Any time I have had questions or issues that have come up I've always been able to get a quick response and a resolution to what I was needing.
    Incentivized
    Read full review
    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Pipeline CRM PipelineDeals
    No answers on this topic
    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Pipeline CRM PipelineDeals
    No answers on this topic
    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Pipeline CRM PipelineDeals
    The cost is much better and it is much easier to use. Salesforce was way too robust and I never want to hire a consultant to set up a CRM. PipelineDeals CRM has the best visibility of our sales efforts.
    Incentivized
    Read full review
    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Pipeline CRM PipelineDeals
    No answers on this topic
    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    Pipeline CRM PipelineDeals
    • Has made us understand sales tactics that are working
    • Easily create forecasting on growth in multiple categories
    • Understand our process and what we need to improve on in closing deals
    Incentivized
    Read full review
    ScreenShots

    Pipeline CRM Screenshots

    Screenshot of the Pipeline CRM main dashboardScreenshot of a Kanban viewScreenshot of a lead list viewScreenshot of the Pipeline CRM Help Center and Resources