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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Publer

    Score9.5 out of 10
    N/APubler is a social media management tool used by individuals and businesses in crafting, scheduling, and analyzing their online presence across various social platforms. Publer aims to simplify the complexity of social media management, as a companion for digital marketers, influencers, and businesses of all sizes. Key Features: Scheduling: Publer enables users to plan and schedule posts across multiple social media platforms, to ensure a consistent…

    $5

    per month per user

    Pricing
    iContactPubler
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    Professional
    $5
    per month per user
    Business
    $10
    per month per user
    Enterprise
    Custom Pricing
    Offerings
    Pricing Offerings
    iContactPubler
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—VAT not included in the price. 14 days money back guarantee. Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    iContactPubler
    Considered Both Products
    iContact
    No answer on this topic
    Publer
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    73 Answers
    Delivers good value for the price
    No answers on this topic
    99%
    Delivers good value for the price
    70 Answers
    Happy with the feature set
    No answers on this topic
    96%
    Happy with the feature set
    70 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    99%
    Lived up to sales and marketing promises
    68 Answers
    Implementation went as expected
    No answers on this topic
    99%
    Implementation went as expected
    71 Answers
    Features
    iContactPubler
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and Publer
    Feature
    iContact
    6.6
    26 Ratings
    19% below category average
    Publer
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and Publer
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    Publer
    -
    Ratings
    Dashboards8.026 Ratings00 Ratings
    Standard reports8.025 Ratings00 Ratings
    Custom reports8.015 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and Publer
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    Publer
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of iContact and Publer
    Feature
    iContact
    -
    Ratings
    Publer
    9.0
    73 Ratings
    10% above category average
    Content planning and scheduling00 Ratings9.673 Ratings
    Content optimization00 Ratings8.769 Ratings
    Workflow management00 Ratings8.767 Ratings
    Engagement
    Comparison of Engagement features of iContact and Publer
    Feature
    iContact
    -
    Ratings
    Publer
    8.4
    61 Ratings
    3% above category average
    Automated routing and prioritization00 Ratings8.450 Ratings
    Bulk actions00 Ratings8.460 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of iContact and Publer
    Feature
    iContact
    -
    Ratings
    Publer
    9.4
    70 Ratings
    12% above category average
    Twitter00 Ratings9.249 Ratings
    Facebook00 Ratings9.164 Ratings
    LinkedIn00 Ratings9.554 Ratings
    Google+00 Ratings9.729 Ratings
    Instagram00 Ratings9.465 Ratings
    Pinterest00 Ratings9.735 Ratings
    YouTube00 Ratings9.442 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of iContact and Publer
    Feature
    iContact
    -
    Ratings
    Publer
    8.0
    54 Ratings
    3% above category average
    Campaign success analytics00 Ratings8.352 Ratings
    Competitor analysis00 Ratings7.743 Ratings
    Account management
    Comparison of Account management features of iContact and Publer
    Feature
    iContact
    -
    Ratings
    Publer
    8.7
    57 Ratings
    9% above category average
    Role-based user permissions & privileges00 Ratings8.651 Ratings
    Mobile access00 Ratings8.854 Ratings
    Best Alternatives
    iContactPubler
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactPubler
    Likelihood to Recommend
    8.0
    (45 ratings)
    9.5
    (74 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    10.0
    (1 ratings)
    Usability
    8.0
    (6 ratings)
    9.1
    (54 ratings)
    Availability
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    Performance
    8.0
    (1 ratings)
    9.0
    (1 ratings)
    Support Rating
    9.9
    (9 ratings)
    10.0
    (1 ratings)
    Online Training
    1.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    Configurability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Product Scalability
    7.0
    (1 ratings)
    9.0
    (1 ratings)
    User Testimonials
    iContactPubler
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Publer
    Where Publer is well suited: + Organisation of multiple social media accounts for when you have multiple brands + The integration of Google Maps makes it easy to organise multiple locations + Calendar with a nice overview makes it easy to see your social media planning for the following period of time Where it is less suited for: - Comparing competition and ideal posting time is quite a surplus in cost - No native Dutch version
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Publer
    • A unified drag-and-drop calendar with genuine native previews allows us to bulk-upload images or videos, shuffle posts between dates and platforms, and see exactly how each platform (FB, IG, TikTok, Threads, etc.) will display before we hit “Schedule.”
    • Role-based approvals that streamline teamwork: interns draft, managers approve, and the audit trail ensures that nothing inconsistent slips through.
    • Quick-glance analytics built right into the calendar, surface engagement spikes, best-time suggestions and post-level stats without exporting to another tool, so we can tweak campaigns on the spot.
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Publer
    • Some IG features are currently missing, like syncing with trending sounds, but I think that's more of an API limitation than a fault with Publer
    • The website interface can be a bit challenging to navigate. It isn't quite as intuitive as I'd like with where things are placed.
    • Some of the terms are confusing, like "recycling" and "recurring." I wish they'd combine these two particular posting options into one.
    • I'd also love to see better integration with my personalized AI, trained on my business.
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Publer
    I love the tool, is simple and useful
    Read full review
    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    Publer
    The menu is very clear. The big green button for adding a post makes it obvious where to post from. There are all the tools I might need for scheduling, and more. I gave a 9 instead of 10 because I find the "Explore" menu to be superfluous for the way I use Publer and feel it adds clutter to the experience. But honestly - I can just not go to that menu and it's fine.
    Read full review
    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Publer
    No answers on this topic
    Performance
    iContact
    No answers on this topic
    Publer
    The pages do load very quick but in the the iPad form
    Read full review
    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    Publer
    Every time I have contacted Publer, I get answers right away
    Read full review
    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Publer
    No answers on this topic
    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Publer
    No answers on this topic
    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Publer
    In our opinion, Sendible is poorly designed and takes too many menus, clicks, opens and closes to perform a simple task. Their pricing structure changes suddenly with price increases and loss of seats. Socialbee was a contender but had restraints for a multi brand company that we did not want to workaround.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    iContact
    No answers on this topic
    Publer
    I just used the web integration
    Read full review
    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Publer
    I think this is well designed product. I really enjoy that I am able to learn it quick, integrate all the socials very easily
    Read full review
    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    Publer
    • I can on-charge the price of the subscription within my package, so I can charge it out for what I want, allowing me to make some profit
    • Every one of my clients has loved using it, so they are more inclined to keep using our social media services
    • Publer helps my business to look professional
    Incentivized
    Read full review
    ScreenShots