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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Sage CRM

    Score8.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Sage CRM is an SMB-oriented CRM platform offered in both SaaS and on-premise editions. Unlike the Sage SalesLogix product, the SaaS version is a true multi-tenant offering. The platform offers excellent integration with Sage ERP and accounting products. It is also a good global solution and is available in many languages and is used by over 12,000 customers worldwide, with many customers in Europe.

    $33

    per month

    Pricing
    iContactSage CRM
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    Sage CRM (cloud)
    $45
    Per User per Month
    Sage CRM (on premise)
    $0
    Lifetime License per Seat
    Offerings
    Pricing Offerings
    iContactSage CRM
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Tiered pricing is available for multiple users.
    More Pricing Information
    Community Pulse
    iContactSage CRM
    Considered Both Products
    iContact
    No answer on this topic
    Sage
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    8 Answers
    Delivers good value for the price
    No answers on this topic
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    8 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    8 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    8 Answers
    Features
    iContactSage CRM
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and Sage CRM
    Feature
    iContact
    6.6
    26 Ratings
    20% below category average
    Sage CRM
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and Sage CRM
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    Sage CRM
    -
    Ratings
    Dashboards8.026 Ratings00 Ratings
    Standard reports8.025 Ratings00 Ratings
    Custom reports8.015 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and Sage CRM
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    Sage CRM
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of iContact and Sage CRM
    Feature
    iContact
    -
    Ratings
    Sage CRM
    8.8
    17 Ratings
    12% above category average
    Customer data management / contact management00 Ratings9.017 Ratings
    Workflow management00 Ratings8.616 Ratings
    Territory management00 Ratings8.517 Ratings
    Opportunity management00 Ratings8.917 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings9.016 Ratings
    Contract management00 Ratings8.614 Ratings
    Quote & order management00 Ratings9.016 Ratings
    Interaction tracking00 Ratings9.216 Ratings
    Channel / partner relationship management00 Ratings8.716 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of iContact and Sage CRM
    Feature
    iContact
    -
    Ratings
    Sage CRM
    8.1
    16 Ratings
    5% above category average
    Case management00 Ratings8.016 Ratings
    Call center management00 Ratings8.215 Ratings
    Help desk management00 Ratings8.214 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of iContact and Sage CRM
    Feature
    iContact
    -
    Ratings
    Sage CRM
    8.7
    16 Ratings
    12% above category average
    Lead management00 Ratings8.816 Ratings
    Email marketing00 Ratings8.715 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of iContact and Sage CRM
    Feature
    iContact
    -
    Ratings
    Sage CRM
    9.0
    17 Ratings
    16% above category average
    Task management00 Ratings9.016 Ratings
    Billing and invoicing management00 Ratings9.015 Ratings
    Reporting00 Ratings9.113 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of iContact and Sage CRM
    Feature
    iContact
    -
    Ratings
    Sage CRM
    8.6
    17 Ratings
    12% above category average
    Forecasting00 Ratings8.716 Ratings
    Pipeline visualization00 Ratings8.416 Ratings
    Customizable reports00 Ratings8.717 Ratings
    Customization
    Comparison of Customization features of iContact and Sage CRM
    Feature
    iContact
    -
    Ratings
    Sage CRM
    8.6
    17 Ratings
    12% above category average
    Custom fields00 Ratings8.517 Ratings
    Custom objects00 Ratings8.516 Ratings
    Scripting environment00 Ratings9.016 Ratings
    API for custom integration00 Ratings8.314 Ratings
    Security
    Comparison of Security features of iContact and Sage CRM
    Feature
    iContact
    -
    Ratings
    Sage CRM
    8.7
    17 Ratings
    4% above category average
    Single sign-on capability00 Ratings8.717 Ratings
    Role-based user permissions00 Ratings8.813 Ratings
    Social CRM
    Comparison of Social CRM features of iContact and Sage CRM
    Feature
    iContact
    -
    Ratings
    Sage CRM
    9.4
    13 Ratings
    22% above category average
    Social data00 Ratings9.513 Ratings
    Social engagement00 Ratings9.313 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of iContact and Sage CRM
    Feature
    iContact
    -
    Ratings
    Sage CRM
    9.0
    14 Ratings
    18% above category average
    Marketing automation00 Ratings9.114 Ratings
    Compensation management00 Ratings8.912 Ratings
    Platform
    Comparison of Platform features of iContact and Sage CRM
    Feature
    iContact
    -
    Ratings
    Sage CRM
    7.8
    16 Ratings
    2% above category average
    Mobile access00 Ratings7.816 Ratings
    Best Alternatives
    iContactSage CRM
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactSage CRM
    Likelihood to Recommend
    8.0
    (45 ratings)
    8.9
    (28 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    5.1
    (11 ratings)
    Usability
    8.0
    (6 ratings)
    8.9
    (11 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    8.2
    (1 ratings)
    Support Rating
    9.9
    (9 ratings)
    7.9
    (8 ratings)
    In-Person Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Online Training
    1.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    8.0
    (1 ratings)
    Product Scalability
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    iContactSage CRM
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Sage
    as it is a very flexible software that can be adapted to any business model, other functions human resource management, manufacturing and supply chain planning, all these functions are housed in a highly technological interface. I liked this system because it made automating accounts payable so much easier.the control of the basic accounting of any type of company
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Sage
    • When in client profile, it is very intuitive, allowing you to easily transcribe notes in the clients profile.
    • Sage allows 3rd party plugins, so if you utilize a particular phone services or would like to import something as simple as google drive, its compatible.
    Incentivized
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Sage
    • Reliance on Apache Tomcat causes a lot of headaches. There are common issues trying to start up the server, resulting from Apache Tomcat misconfigurations, or Java. Some forum posts on Sage City address common issues, but digging into server logs seems to be an often occurrence.
    • Support is somewhat lacking, less user install base means error messages are sometimes hard to find quick answers for. Most of the knowledge found on the internet is in the Sage City forum.
    • Integration with Microsoft 365 causes you to have to turn off some security features. This will result in your 365 tenants running lower security standards than recommended, it may put you at risk for targeted attacks.
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Sage
    There are really no other words to say, it is a very easy to use application that is more straightforward and has provided better results with the bulk of features that appeal to a very broad amount of users. There may be other CRM platforms out there that are more prevalent, but I have found them to be much more clunky and less intuitive than Sage CRM.
    Incentivized
    Read full review
    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    Sage
    Excellent integration with the most important social networks (LinkedIn, Facebook and Twitter) to get leads. The mobile app is quite useful for speeding up the tasks at hand and not relying on the computer or being in the office to get them done.
    Incentivized
    Read full review
    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Sage
    No answers on this topic
    Performance
    iContact
    No answers on this topic
    Sage
    Sage works very quickly based on the network you are using it on. It is internet based so if your network is slow, it will perform slowly. Reports seem to run reasonably fast, if there is too much information it is trying to populate that could slow it down a little. When Sage CRM is integrated with a Sage ERP product it doesn't tend to slow down either system at all
    Read full review
    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    Sage
    Support team is really slow and they need to work on this really. Sometimes it takes days to resolve a simple query and there is no way to get it expedited. Rest the product is is amazing but the team should look into the costumer support and get it working
    Incentivized
    Read full review
    In-Person Training
    iContact
    No answers on this topic
    Sage
    Most training would come after a upgrade. Otherwise we would self teach new employees. Training was with a Sage Software partner SWK technologies.
    Incentivized
    Read full review
    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Sage
    No answers on this topic
    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Sage
    The implementation and upgrades were rather quick and straight forward. Attempting to link Sage CRM with Sage 100 ERP however was a nightmare and will be avoided by us in the future due to numerous issues.
    Incentivized
    Read full review
    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Sage
    Whilst SAGE CRM was selected around 10 years ago and we became a partner, the main contenders would have been at the time Sales Logix and MS CRM 4.0. However, we had extensive experience of the mid-market CRM's and decided on SAGE CRM since it had a clean, easy to understand interface and importantly offered both workflow automation and Self Service capability, all of which across both the Case and Sales and Marketing functionality was seamless and saved time. As it was pure browser based, access was from anywhere we wanted. In my view, SAGE CRM still stacks up well against all the other mid-market CRM systems and offers good value for money, but more importantly, it is an easy to operate and customisable solution which user like. Again, we can teach administration users very quickly to support and customise themselves since the admin. function are clear as well.
    Read full review
    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Sage
    No answers on this topic
    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    Sage
    • It is very affordable in pricing, compared to competitors
    • Lead management and convertion into prospects is also a very easy process
    • Lead capture from web pages should be available, and better ways to capture leads from tradeshows by uploading directly from scanned business cards
    Incentivized
    Read full review
    ScreenShots