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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Small Improvements

    Score7.2 out of 10
    N/APerformance Reviews & 360s Provide employees with structured opportunities for reflection and assessment through performance reviews and peer feedback. Customize the questions, define who participates, establish a cadence that suits an organization’s schedule, and run reviews for different departments at the same time. Ongoing Feedback Praise coworkers for a job well done and request feedback at any time from anyone. Prepare for…

    $2

    per user, per month

    Pricing
    iContactSmall Improvements
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    Engagement and Retention Add-on
    $2
    per user, per month
    Performance Starter Pack
    $5
    per user, per month
    Feedback and Performance Suite
    $7
    per user, per month
    Offerings
    Pricing Offerings
    iContactSmall Improvements
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—We also offer volume discounts if you have over 200 employees! Please see the calculator on our pricing page to calculate your exact price.
    More Pricing Information
    Community Pulse
    iContactSmall Improvements
    Considered Both Products
    iContact
    No answer on this topic
    Small Improvements
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    75%
    Would buy again
    6 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    No answers on this topic
    75%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    iContactSmall Improvements
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and Small Improvements
    Feature
    iContact
    6.6
    26 Ratings
    20% below category average
    Small Improvements
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and Small Improvements
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    Small Improvements
    -
    Ratings
    Dashboards8.026 Ratings00 Ratings
    Standard reports8.025 Ratings00 Ratings
    Custom reports8.015 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and Small Improvements
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    Small Improvements
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Performance and Goals
    Comparison of Performance and Goals features of iContact and Small Improvements
    Feature
    iContact
    -
    Ratings
    Small Improvements
    8.3
    9 Ratings
    6% above category average
    Corporate goal setting00 Ratings7.02 Ratings
    Subordinate goal setting00 Ratings7.53 Ratings
    Individual goal setting00 Ratings10.09 Ratings
    Line-of sight-visibility00 Ratings7.83 Ratings
    Performance tracking00 Ratings9.08 Ratings
    Performance Management
    Comparison of Performance Management features of iContact and Small Improvements
    Feature
    iContact
    -
    Ratings
    Small Improvements
    9.3
    9 Ratings
    10% above category average
    Performance plans00 Ratings10.08 Ratings
    Plan weighting00 Ratings8.03 Ratings
    Manager note taking00 Ratings10.08 Ratings
    Performance improvement plans00 Ratings8.33 Ratings
    Review status tracking00 Ratings9.09 Ratings
    Rater nomination workflow00 Ratings10.07 Ratings
    Review reminders00 Ratings10.08 Ratings
    Workflow restrictions00 Ratings9.04 Ratings
    Multiple review frequency00 Ratings10.06 Ratings
    Reporting00 Ratings9.05 Ratings
    Best Alternatives
    iContactSmall Improvements
    Small Businesses
    Mad Mimi
    Score10 out of 10
    15Five
    Score8 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Reflektive
    Score9.5 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Reflektive
    Score9.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactSmall Improvements
    Likelihood to Recommend
    8.0
    (45 ratings)
    9.0
    (11 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (6 ratings)
    -
    (0 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.9
    (9 ratings)
    7.1
    (4 ratings)
    Online Training
    1.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    iContactSmall Improvements
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Small Improvements
    I'm honestly not sure why my company chose to use Small Improvements. We used Lattice before for the all the same use cases I mentioned here. The employee performance review feature might be a bit better in Small Improvements, but the goal-setting tool and the 1:1 tool are very weak. I may not have benefitted yet from all the features that Small Improvements have to offer, but so far it looks like a pretty basic HR tool with much better alternatives out there. If it's cheaper than the competition, that might be the only argument to go with it.
    Incentivized
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Small Improvements
    • Goal Tracking: Enables users to chart goals, track progress, and provide details about what they want/expect to achieve.
    • Praise Wall: A public place to post positive and encouraging comments about other employees.
    • 360 Reviews: Users can request and gain 1:1 feedback; this can be anonymous if desired.
    Incentivized
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Small Improvements
    • Being able to edit projects more easily (and have a documented edit history) would be beneficial.
    • Possibly integrations with popular platforms (such as JIRA) to give expanded detail of project tracking.
    • Gantt charts would be a nice to have for a top level management view.
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Small Improvements
    No answers on this topic
    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    Small Improvements
    No answers on this topic
    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Small Improvements
    No answers on this topic
    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    Small Improvements
    The customer support is quick and thorough, they have access to our account to answers are tailored to our needs. They also have a good knowledge base and self-help site with some video tutorials and FAQs which saved us time as opposed to just calling or emailing support. For the times that we did reach out, it only took one response to get our issue resolved.
    Incentivized
    Read full review
    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Small Improvements
    No answers on this topic
    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Small Improvements
    No answers on this topic
    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Small Improvements
    Lattice was able to link in with core OKRs whereas from my memory, Small Improvements didn't support this goal setting and tracking framework. While it was good for sentiment and management frameworks, it was unable to connect with the greater company vision as well as Lattice - that was the reason that we moved.
    Incentivized
    Read full review
    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Small Improvements
    No answers on this topic
    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    Small Improvements
    • Before we had Small Improvements, personal goal setting was completely disorganized. Some managers made sure it was done, likewise many did not.
    • Having past goals collected in one repository has been a blessing. I couldn't imagine not having Small Improvements or something comparable.
    Incentivized
    Read full review
    ScreenShots

    Small Improvements Screenshots

    Screenshot of Provide employees with structured opportunities for reflection and assessment through Performance ReviewsScreenshot of Decide whether or not you want manager to approve nominations for 360 FeedbackScreenshot of Share agenda items, meeting notes, and follow-up discussions with 1:1 MeetingsScreenshot of Create templated 1:1 meeting agendas for your managersScreenshot of Identify goals, set success measures, and track the results with ObjectivesScreenshot of Give public kudos to your colleagues with Praise