Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insightly
Score 7.7 out of 10
N/A
Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.
$348
per year per user
WordPress
Score 8.6 out of 10
N/A
Wordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.
$3
per month 6 GB storage
Pricing
InsightlyWordPress
Editions & Modules
Plus
$29
per month (billed annually) per user
Professional
$49
per month (billed annually) per user
Enterprise
$99
per month (billed annually) per user
Personal
$4
per month 6 GB storage
Premium
$8
per month 13 GB storage
Business
$25
per month 50 GB storage
Commerce
$45
per month 50 GB storage
Enterprise
Contact for pricing
Offerings
Pricing Offerings
InsightlyWordPress
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing for Business and Commerce plans vary on number of GB.
More Pricing Information
Community Pulse
InsightlyWordPress
Considered Both Products
Insightly
Chose Insightly
Insightly offers a unique experience and that was exactly what we were looking for.
Chose Insightly
Insightly was selected for its ease of use and wealth of integrations. Additionally, its pricing was a lot more favorable than some of its competitors. Overall, I think that Insightly is better suited for smaller teams.
Chose Insightly
First it is very rare to find a CRM that combines the traditonal CRM function as well as Project Management. Insightly is not as pricey as other CRMs like Salesforce or Infusionsoft. The free version is a great way for a small business owner to actually use the CRM for as long …
Chose Insightly
I think that sales software should take sales behavior into account when setting up the UI. Pipedrive and Trello are great because they use Kanban style progress visuals, i.e. the movement of cards through a process from left to right. Trello is great because it can also be …
Chose Insightly
Insighlty better matched my needs at a price that was within budget.
Chose Insightly
HubSpot:
- no one to many relationship between contact -> companies
- search facility doesn't work well
- generally buggy
WordPress

No answer on this topic

Features
InsightlyWordPress
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Insightly
7.3
420 Ratings
7% below category average
WordPress
-
Ratings
Customer data management / contact management8.2402 Ratings00 Ratings
Workflow management7.0369 Ratings00 Ratings
Territory management7.287 Ratings00 Ratings
Opportunity management8.1365 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)7.1376 Ratings00 Ratings
Contract management6.521 Ratings00 Ratings
Quote & order management7.172 Ratings00 Ratings
Interaction tracking6.9330 Ratings00 Ratings
Channel / partner relationship management7.724 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Insightly
7.1
13 Ratings
8% below category average
WordPress
-
Ratings
Case management7.011 Ratings00 Ratings
Call center management7.28 Ratings00 Ratings
Help desk management7.19 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Insightly
6.9
327 Ratings
12% below category average
WordPress
-
Ratings
Lead management6.5311 Ratings00 Ratings
Email marketing7.4260 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Insightly
6.7
403 Ratings
14% below category average
WordPress
-
Ratings
Task management7.0389 Ratings00 Ratings
Billing and invoicing management6.039 Ratings00 Ratings
Reporting7.2339 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Insightly
7.5
364 Ratings
3% below category average
WordPress
-
Ratings
Forecasting7.092 Ratings00 Ratings
Pipeline visualization7.9341 Ratings00 Ratings
Customizable reports7.7328 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Insightly
7.4
366 Ratings
4% below category average
WordPress
-
Ratings
Custom fields8.2365 Ratings00 Ratings
Custom objects7.4123 Ratings00 Ratings
Scripting environment6.86 Ratings00 Ratings
API for custom integration7.1192 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Insightly
7.5
313 Ratings
11% below category average
WordPress
8.1
159 Ratings
1% below category average
Single sign-on capability7.6279 Ratings00 Ratings
Role-based user permissions7.3214 Ratings8.1159 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Insightly
7.4
90 Ratings
1% below category average
WordPress
-
Ratings
Social data6.825 Ratings00 Ratings
Social engagement8.078 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Insightly
6.3
156 Ratings
17% below category average
WordPress
-
Ratings
Marketing automation7.5156 Ratings00 Ratings
Compensation management5.14 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Insightly
5.5
325 Ratings
33% below category average
WordPress
-
Ratings
Mobile access5.5325 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Insightly
-
Ratings
WordPress
7.9
134 Ratings
2% above category average
API00 Ratings7.9124 Ratings
Internationalization / multi-language00 Ratings7.8103 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Insightly
-
Ratings
WordPress
8.1
166 Ratings
4% above category average
WYSIWYG editor00 Ratings7.8151 Ratings
Code quality / cleanliness00 Ratings7.3152 Ratings
Admin section00 Ratings8.3164 Ratings
Page templates00 Ratings8.7160 Ratings
Library of website themes00 Ratings8.6162 Ratings
Mobile optimization / responsive design00 Ratings8.5161 Ratings
Publishing workflow00 Ratings8.1154 Ratings
Form generator00 Ratings7.1131 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Insightly
-
Ratings
WordPress
8.2
164 Ratings
9% above category average
Content taxonomy00 Ratings8.1142 Ratings
SEO support00 Ratings7.9148 Ratings
Bulk management00 Ratings7.5125 Ratings
Availability / breadth of extensions00 Ratings9.2152 Ratings
Community / comment management00 Ratings8.3152 Ratings
Best Alternatives
InsightlyWordPress
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
Creatio
Creatio
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
InsightlyWordPress
Likelihood to Recommend
7.7
(441 ratings)
8.6
(203 ratings)
Likelihood to Renew
8.7
(36 ratings)
4.5
(38 ratings)
Usability
7.6
(177 ratings)
8.1
(50 ratings)
Availability
9.0
(6 ratings)
9.5
(3 ratings)
Performance
7.9
(25 ratings)
8.6
(2 ratings)
Support Rating
8.9
(34 ratings)
10.0
(11 ratings)
In-Person Training
9.1
(1 ratings)
7.0
(1 ratings)
Online Training
9.0
(8 ratings)
10.0
(1 ratings)
Implementation Rating
8.2
(26 ratings)
9.0
(10 ratings)
Configurability
10.0
(18 ratings)
10.0
(1 ratings)
Contract Terms and Pricing Model
8.5
(3 ratings)
-
(0 ratings)
Ease of integration
9.0
(10 ratings)
8.0
(1 ratings)
Product Scalability
9.0
(9 ratings)
10.0
(1 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(3 ratings)
10.0
(1 ratings)
Vendor pre-sale
7.9
(3 ratings)
10.0
(1 ratings)
User Testimonials
InsightlyWordPress
Likelihood to Recommend
Unbounce
There are a lot of things Insightly is great with for Career Services but much of my job is updating things manually because Insightly doesn't have a way to help me manage the database the way we need to. We have multiple academic records per students but needed to have fields that are multiselect on our contacts. These are all manually updated which are very tedious and not the best for what we need it to be able to do
Read full review
Automattic
Wordpress is a great solution for a website of nearly any type. It may not be as suitable if a fully custom solution or app is needed, and it does have some limitations when it comes to connecting it to external products (especially if the product doesn't have any support from a native system), and it does require a lot of testing. Multiple plugins in one install are common but also increase the risk of conflicts, and when those do occur, it can be exceptionally time-consuming and tedious to identify what is causing the issue. As third parties create many plugins, you're also at risk with each potential security breach, which needs to be kept in mind. I would be cautious to use WordPress to store any sort of sensitive PPI. That said, it's a wonderful, easily customizable solution for many, many different types of websites and can allow even inexperienced client users with low-tech knowledge to update basics.
Read full review
Pros
Unbounce
  • The ability to set up filters to generate lists based on just the categories I am interested in.
  • It's integration with our sales data so we can see customer spending trends across multiple years and seasons.
  • The ability to circle back to previous email correspondence to refresh on past conversations with individual clients.
Read full review
Automattic
  • Easy to use User Interface
  • Coding / Plugin Implementation is awesome
  • There's always a solution available for the platform
  • Security is easy to use and robust
  • Implementation with 3rd party platforms, such as Google's variety of tools
  • Can download and host on your own server or use their hosted servers
Read full review
Cons
Unbounce
  • Once you are immersed in the platform, for all of its integration kudos, the platform became "intuitive" if that is the right word for it. There was some push back from staff on deployment.
  • The service and support team at Insightly was very responsive, but it seemed as if they had fielded similar complaints, and slower learning curves than we expected.
  • Unfortunately, while all has worked out nicely now and we are very happy with the platform, we had to have additional instruction time for all the staff during onboarding as workflows, dashboards, and pipelines were more time intensive than expected on the demo.
Read full review
Automattic
  • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
  • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
  • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
Read full review
Likelihood to Renew
Unbounce
Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
Read full review
Automattic
The complications we have and the lack of support. Every plugin has a differente team of support in charge and make one plugin work with the other one always affects the website performance. It's a thousand times better to have only one provider with all functionalities included unless you are an expert web developer or have a team dedicated to it
Read full review
Usability
Unbounce
Anyone with any experience with a working knowledge of Facebook or using a Windows computer will be able to quickly adapt to Insightly and use it to suit their needs. It can become more difficult to use as a company might have custom workflows or Insightly customer service might need to customize the program to better suit a company's need. A slow introduction to the system is better than having to learn the program quickly. Parts and knowledge build on each other so it hard to grasp all at once. The learning curve for Insightly is 2-3 weeks while mastery comes with time and exposure to the program
Read full review
Automattic
Extremely easy to use and train users. It took very little time to get everyone trained and onboarded to start using WordPress. Anytime we had any issues, we were able to find an article or video to help out or we were able to contact support. The menu options are well laid out so it is easy to find what you are looking for.
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Reliability and Availability
Unbounce
The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
Read full review
Automattic
Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
Read full review
Performance
Unbounce
Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
Read full review
Automattic
Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
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Support Rating
Unbounce
We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
Read full review
Automattic
I give this rating, which I believe to be a great rating for a community based support system that's surrounding it. Most platforms and products have their own, and as WordPress does have their own team that help here and there, a lot of it's handled by community involvement with dedicated users who are experts with the system who love to help people.
Read full review
In-Person Training
Unbounce
Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
Read full review
Automattic
Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
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Online Training
Unbounce
I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
Read full review
Automattic
It is very easy to find online resources to learn how to do just about anything with WordPress.
Read full review
Implementation Rating
Unbounce
did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
Read full review
Automattic
WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
Read full review
Alternatives Considered
Unbounce
Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. Insightly has excellent potential, and its support team drives me to make it what I believe it can be. For the price, I believe Insightly is worth it.
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Automattic
WordPress isn't as pretty or easy to use as certain competitors like Jimdo, Squarespace or HubSpot, but it makes up for it with its affordability, familiarity and the ability to find quality outside help easily. The same can't be said for certain competitors, as you might need to find an expert and it could get costly.
Read full review
Contract Terms and Pricing Model
Unbounce
I don’t have the exact answers for this, but our accounting or finance department negotiates this. They always handle this kind of stuff and negotiate yearly licenses. Usually, they purchase 10 licenses in bulk and ask for a discount in bulk. Other than that, if there are any issues encountered on the app, they account for that. If it’s broken, that’s also taken into consideration when renewing the contract.
Read full review
Automattic
No answers on this topic
Scalability
Unbounce
(+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
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Automattic
WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
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Professional Services
Unbounce
Our Customer Success Manager was great. A real professional and knowledgeable about the features and how they worked with our requirements
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Automattic
No answers on this topic
Return on Investment
Unbounce
  • Positive Impact>Visibility is critical when it comes to taking proactive measures within the organization. The Insightly Tool has helped use with that which minimizes costs when it comes to rework. We can proactively plan for upcoming growth and identify areas of improvement.
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Automattic
  • Allowed us to being all websites under a single umbrella, saving costs on similar products.
  • It's increased our website turn time and made us faster and more efficient at launching websites.
  • Edits and tweaks happen much faster as we have a customized environment.
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ScreenShots

Insightly Screenshots

Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Screenshot of Screenshot of