Instapage vs. lemlist

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Instapage
Score 9.6 out of 10
Mid-Size Companies (51-1,000 employees)
Instapage is used by marketers to create, optimize, and personalize landing pages without coding skills. With its built-in optimization tools like A/B Testing, Ad-to-Page Personalization, and Heatmaps, marketers can launch more campaigns faster and accelerate their conversions.
$99
per month per user
lemlist
Score 8.3 out of 10
N/A
lemlist is an outreach platform that helps to start conversations that get replies from prospects. Sales teams of all sizes, startups, lead gen agencies, and entrepreneurs can use lemlist to grow relationships with their customers.
$59
per month per seat
Pricing
Instapagelemlist
Editions & Modules
Create
$99
per month 15,000 unique monthly visitors
Optimize
starting at $199
per month starting with 30,000 unique monthly visitors
Convert
Custom Pricing
Email outreach
$59
per month per seat
Sales engagement
$99
per month per seat
Outbound agency
Custom Quote
Offerings
Pricing Offerings
Instapagelemlist
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details20% discount for annual pricing.
More Pricing Information
Community Pulse
Instapagelemlist
Features
Instapagelemlist
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
Instapage
8.4
4 Ratings
35% above category average
lemlist
-
Ratings
Landing page A/B testing:10.04 Ratings00 Ratings
Dynamic page text replacement7.33 Ratings00 Ratings
Real-time analytics dashboard7.04 Ratings00 Ratings
SEO tools7.73 Ratings00 Ratings
Optimization recommendations10.04 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Instapage
-
Ratings
lemlist
9.1
4 Ratings
17% above category average
Lead nurturing automation00 Ratings9.54 Ratings
Lead scoring and grading00 Ratings8.73 Ratings
Data quality management00 Ratings9.14 Ratings
Automated sales alerts and tasks00 Ratings9.04 Ratings
Automated follow-ups00 Ratings9.34 Ratings
Lead segmentation and distribution00 Ratings9.13 Ratings
Lead Management Integrations
Comparison of Lead Management Integrations features of Product A and Product B
Instapage
-
Ratings
lemlist
9.1
4 Ratings
19% above category average
Integrations with advertising platforms00 Ratings10.02 Ratings
Integrations with CRMs00 Ratings9.14 Ratings
Integrations with data storage tools00 Ratings8.83 Ratings
Integrations with lead automation tools00 Ratings8.64 Ratings
Conversion Rate Optimization
Comparison of Conversion Rate Optimization features of Product A and Product B
Instapage
-
Ratings
lemlist
9.4
3 Ratings
13% above category average
KPI analytics00 Ratings9.13 Ratings
Drop-off analytics00 Ratings10.02 Ratings
A/B tests00 Ratings9.13 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
Instapage
-
Ratings
lemlist
9.3
4 Ratings
11% above category average
Drag & Drop editing00 Ratings9.52 Ratings
Branding customization00 Ratings9.12 Ratings
Different question types00 Ratings10.02 Ratings
Conditional logic paths00 Ratings9.13 Ratings
Embedded calculations00 Ratings10.01 Ratings
Form templates00 Ratings9.52 Ratings
Custom code00 Ratings10.01 Ratings
Web embedding00 Ratings10.01 Ratings
Mobile responsiveness00 Ratings8.83 Ratings
Date picker00 Ratings8.43 Ratings
File upload00 Ratings9.52 Ratings
Dynamic content00 Ratings8.22 Ratings
Best Alternatives
Instapagelemlist
Small Businesses
Zoho LandingPage
Zoho LandingPage
Score 9.3 out of 10
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 8.8 out of 10
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Enterprises
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.1 out of 10
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 5.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Instapagelemlist
Likelihood to Recommend
7.7
(28 ratings)
9.3
(4 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(1 ratings)
Usability
8.0
(2 ratings)
9.3
(4 ratings)
Support Rating
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
Instapagelemlist
Likelihood to Recommend
airSlate, Inc
Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.
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lemlist
Well Suited Scenarios - 1. To generate a lead base or cliental. 2. To get the email addresses and the social media accounts of people who might be relevant for your business like Linkeln accounts of people. 3. You can directly send leads to lemlist via Linkedln Area's of improvement - 1. Having a detailed and more diverse filter to find leads. 2. I would like to use lemlist as a crm tool.
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Pros
airSlate, Inc
  • Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
  • Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
  • Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.
Read full review
lemlist
  • Elite Inbox Deliverability
  • Simple Cold Email Campaign Setup
  • Rapid Customer Support
Read full review
Cons
airSlate, Inc
  • There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version.
  • There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change.
  • If you work with a template and some code, it can be challenging to edit the default coding.
  • The built-in forms can be a bit limiting.
  • The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile.
Read full review
lemlist
  • Cost is higher than other tools.
  • Platform hangs sometimes.
  • Innovation in features as competition grows.
  • Increase personalization options
Read full review
Likelihood to Renew
airSlate, Inc
No answers on this topic
lemlist
There are a lot of cold email solutions on the market, and Lemlist is one of the more expensive solutions. However, Lemlist is a strong contender due to the fact you can do mulri-channel and gather prospect data so easily and effectively
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Usability
airSlate, Inc
I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
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lemlist
I give these rating because i am a witness itself. So 10 as always this tool is perfect and i would love to use it more over the coming years and to see this upgrade more and add more features, So far now it really helps my business generating ROI and our investment, So far its our own backbone for our Email Marketing and Everything about GTM's.
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Support Rating
airSlate, Inc
Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
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lemlist
No answers on this topic
Alternatives Considered
airSlate, Inc
HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using WordPress, which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.
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lemlist
We switched because lemlist was something that our manager had used in the past in his last org. and he recommended us to go for a trial version to make the final decision of which services we want to use. Lemlist was equally good and was a cheaper alternative, as we are a startup the overall cost of using a service is also something we need to keep in mind.
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Return on Investment
airSlate, Inc
  • We've not had much of a conversion rate on some of our landing pages -- but this could be because we are relatively green with the marketing side of things and forget to send people to it. It's not easy for people to find on their own -- so I highly recommend you use some of the "hidden" SEO tools to increase the ROI. Without it, you're not going to be happy with your investment.
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lemlist
  • Higher Inbox Deliverability
  • Better Speed to Lead
  • Overall User Satisfaction
Read full review
ScreenShots

Instapage Screenshots

Screenshot of the Instapage landing page builder for desktop and mobileScreenshot of A/B testing for layoutsScreenshot of understanding consumer behavior through heatmapsScreenshot of an example of how to get feedback from a team and collaborate on edits, in Instapage.Screenshot of some of Instapage's available integrations.