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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Instapage

    Score9.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Instapage is a growth marketing platform that includes a builder for PPC, SEO, demand generation, A/B testing, personalization, and email automation. It is used to convert visitors into customers, engage them at every touchpoint, and optimize performance across the marketing funnel.

    $99

    per month per user

    lemlist

    Score8.3 out of 10
    N/Alemlist is an outreach platform that helps to start conversations that get replies from prospects. Sales teams of all sizes, startups, lead gen agencies, and entrepreneurs can use lemlist to grow relationships with their customers.

    $59

    per month per seat

    Pricing
    Instapagelemlist
    Editions & Modules
    Create
    $99
    per month 15,000 unique monthly visitors
    Optimize
    starting at $199
    per month starting with 30,000 unique monthly visitors
    Convert
    Custom Pricing
    Email outreach
    $59
    per month per seat
    Sales engagement
    $99
    per month per seat
    Outbound agency
    Custom Quote
    Offerings
    Pricing Offerings
    Instapagelemlist
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details20% discount for annual pricing.—
    More Pricing Information
    Features
    Instapagelemlist
    SEO and Conversion Optimization
    Comparison of SEO and Conversion Optimization features of Instapage and lemlist
    Feature
    Instapage
    8.4
    4 Ratings
    34% above category average
    lemlist
    -
    Ratings
    Landing page A/B testing:10.04 Ratings00 Ratings
    Dynamic page text replacement7.33 Ratings00 Ratings
    Real-time analytics dashboard7.04 Ratings00 Ratings
    SEO tools7.73 Ratings00 Ratings
    Optimization recommendations10.04 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Instapage and lemlist
    Feature
    Instapage
    -
    Ratings
    lemlist
    9.5
    4 Ratings
    22% above category average
    Lead nurturing automation00 Ratings9.74 Ratings
    Lead scoring and grading00 Ratings9.23 Ratings
    Data quality management00 Ratings9.54 Ratings
    Automated sales alerts and tasks00 Ratings9.34 Ratings
    Automated follow-ups00 Ratings9.64 Ratings
    Lead segmentation and distribution00 Ratings9.43 Ratings
    Lead Management Integrations
    Comparison of Lead Management Integrations features of Instapage and lemlist
    Feature
    Instapage
    -
    Ratings
    lemlist
    9.5
    4 Ratings
    23% above category average
    Integrations with advertising platforms00 Ratings10.02 Ratings
    Integrations with CRMs00 Ratings9.54 Ratings
    Integrations with data storage tools00 Ratings9.43 Ratings
    Integrations with lead automation tools00 Ratings9.24 Ratings
    Conversion Rate Optimization
    Comparison of Conversion Rate Optimization features of Instapage and lemlist
    Feature
    Instapage
    -
    Ratings
    lemlist
    9.7
    3 Ratings
    16% above category average
    KPI analytics00 Ratings9.63 Ratings
    Drop-off analytics00 Ratings10.02 Ratings
    A/B tests00 Ratings9.63 Ratings
    Form Building
    Comparison of Form Building features of Instapage and lemlist
    Feature
    Instapage
    -
    Ratings
    lemlist
    9.6
    4 Ratings
    14% above category average
    Drag & Drop editing00 Ratings9.52 Ratings
    Branding customization00 Ratings9.42 Ratings
    Different question types00 Ratings10.02 Ratings
    Conditional logic paths00 Ratings9.63 Ratings
    Embedded calculations00 Ratings10.01 Ratings
    Form templates00 Ratings9.52 Ratings
    Custom code00 Ratings10.01 Ratings
    Web embedding00 Ratings10.01 Ratings
    Mobile responsiveness00 Ratings9.43 Ratings
    Date picker00 Ratings9.03 Ratings
    File upload00 Ratings9.52 Ratings
    Dynamic content00 Ratings9.02 Ratings
    Best Alternatives
    Instapagelemlist
    Small Businesses
    Zoho LandingPage
    Score9.4 out of 10
    Dealfront
    Score8.4 out of 10
    Medium-sized Companies
    Unbounce
    Score8.3 out of 10
    Dealfront
    Score8.4 out of 10
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Instapagelemlist
    Likelihood to Recommend
    7.7
    (28 ratings)
    9.4
    (4 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (1 ratings)
    Usability
    8.0
    (2 ratings)
    9.4
    (4 ratings)
    Support Rating
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Instapagelemlist
    Likelihood to Recommend
    airSlate, Inc
    Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.
    Incentivized
    Read full review
    lemlist
    Well Suited Scenarios - 1. To generate a lead base or cliental. 2. To get the email addresses and the social media accounts of people who might be relevant for your business like Linkeln accounts of people. 3. You can directly send leads to lemlist via Linkedln Area's of improvement - 1. Having a detailed and more diverse filter to find leads. 2. I would like to use lemlist as a crm tool.
    Incentivized
    Read full review
    Pros
    airSlate, Inc
    • Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
    • Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
    • Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.
    Incentivized
    Read full review
    lemlist
    • Elite Inbox Deliverability
    • Simple Cold Email Campaign Setup
    • Rapid Customer Support
    Incentivized
    Read full review
    Cons
    airSlate, Inc
    • There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version.
    • There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change.
    • If you work with a template and some code, it can be challenging to edit the default coding.
    • The built-in forms can be a bit limiting.
    • The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile.
    Incentivized
    Read full review
    lemlist
    • Cost is higher than other tools.
    • Platform hangs sometimes.
    • Innovation in features as competition grows.
    • Increase personalization options
    Incentivized
    Read full review
    Likelihood to Renew
    airSlate, Inc
    No answers on this topic
    lemlist
    There are a lot of cold email solutions on the market, and Lemlist is one of the more expensive solutions. However, Lemlist is a strong contender due to the fact you can do mulri-channel and gather prospect data so easily and effectively
    Incentivized
    Read full review
    Usability
    airSlate, Inc
    I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
    Read full review
    lemlist
    I give these rating because i am a witness itself. So 10 as always this tool is perfect and i would love to use it more over the coming years and to see this upgrade more and add more features, So far now it really helps my business generating ROI and our investment, So far its our own backbone for our Email Marketing and Everything about GTM's.
    Incentivized
    Read full review
    Support Rating
    airSlate, Inc
    Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
    Read full review
    lemlist
    No answers on this topic
    Alternatives Considered
    airSlate, Inc
    HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using WordPress, which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.
    Incentivized
    Read full review
    lemlist
    We switched because lemlist was something that our manager had used in the past in his last org. and he recommended us to go for a trial version to make the final decision of which services we want to use. Lemlist was equally good and was a cheaper alternative, as we are a startup the overall cost of using a service is also something we need to keep in mind.
    Incentivized
    Read full review
    Return on Investment
    airSlate, Inc
    • We've not had much of a conversion rate on some of our landing pages -- but this could be because we are relatively green with the marketing side of things and forget to send people to it. It's not easy for people to find on their own -- so I highly recommend you use some of the "hidden" SEO tools to increase the ROI. Without it, you're not going to be happy with your investment.
    Incentivized
    Read full review
    lemlist
    • Higher Inbox Deliverability
    • Better Speed to Lead
    • Overall User Satisfaction
    Incentivized
    Read full review
    ScreenShots

    Instapage Screenshots

    Screenshot of the Instapage landing page builder for desktop and mobileScreenshot of A/B testing for layoutsScreenshot of understanding consumer behavior through heatmapsScreenshot of an example of how to get feedback from a team and collaborate on edits, in Instapage.Screenshot of some of Instapage's available integrations.