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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Instapage

    Score9.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Instapage is a growth marketing platform that includes a builder for PPC, SEO, demand generation, A/B testing, personalization, and email automation. It is used to convert visitors into customers, engage them at every touchpoint, and optimize performance across the marketing funnel.

    $99

    per month per user

    LocaliQ

    Score8.6 out of 10
    N/ALocaliQ is a marketing platform that helps businesses attract and retain ideal customers with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services.N/A
    Pricing
    InstapageLocaliQ
    Editions & Modules
    Create
    $99
    per month 15,000 unique monthly visitors
    Optimize
    starting at $199
    per month starting with 30,000 unique monthly visitors
    Convert
    Custom Pricing
    No answers on this topic
    Offerings
    Pricing Offerings
    InstapageLocaliQ
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details20% discount for annual pricing.LocaliQ offers both self-serve and premium solutions. LocaliQ’s free, self-serve experience provides access to Free Website Grader, Free Inbound Call Recorder, Chatbot (free and $9.99/month options available), Scheduling Technology (free and $9.99/month options available), and Listings solutions ($9.99/month and $14.99/month options available). For LocaliQ's premium solutions, users are partnered with a LocaliQ expert to create the best marketing plan for their businesses that utilizes a full suite of marketing products.
    More Pricing Information
    Community Pulse
    InstapageLocaliQ
    Considered Both Products
    airSlate, Inc
    No answer on this topic
    Gannett
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    37 Answers
    Delivers good value for the price
    No answers on this topic
    95%
    Delivers good value for the price
    35 Answers
    Happy with the feature set
    No answers on this topic
    90%
    Happy with the feature set
    38 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    84%
    Lived up to sales and marketing promises
    31 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    34 Answers
    Features
    InstapageLocaliQ
    SEO and Conversion Optimization
    Comparison of SEO and Conversion Optimization features of Instapage and LocaliQ
    Feature
    Instapage
    8.4
    4 Ratings
    34% above category average
    LocaliQ
    -
    Ratings
    Landing page A/B testing:10.04 Ratings00 Ratings
    Dynamic page text replacement7.33 Ratings00 Ratings
    Real-time analytics dashboard7.04 Ratings00 Ratings
    SEO tools7.73 Ratings00 Ratings
    Optimization recommendations10.04 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Instapage and LocaliQ
    Feature
    Instapage
    -
    Ratings
    LocaliQ
    7.6
    11 Ratings
    3% above category average
    WYSIWYG email editor00 Ratings7.34 Ratings
    Dynamic content00 Ratings6.69 Ratings
    Ability to test dynamic content00 Ratings8.02 Ratings
    Landing pages00 Ratings6.78 Ratings
    A/B testing00 Ratings8.06 Ratings
    Mobile optimization00 Ratings7.311 Ratings
    Email deliverability reporting00 Ratings9.06 Ratings
    List management00 Ratings7.17 Ratings
    Triggered drip sequences00 Ratings8.63 Ratings
    Lead Management
    Comparison of Lead Management features of Instapage and LocaliQ
    Feature
    Instapage
    -
    Ratings
    LocaliQ
    7.2
    42 Ratings
    7% above category average
    Lead nurturing automation00 Ratings7.434 Ratings
    Lead scoring and grading00 Ratings6.79 Ratings
    Data quality management00 Ratings7.438 Ratings
    Automated sales alerts and tasks00 Ratings7.224 Ratings
    Campaign Management
    Comparison of Campaign Management features of Instapage and LocaliQ
    Feature
    Instapage
    -
    Ratings
    LocaliQ
    7.8
    3 Ratings
    4% above category average
    Calendaring00 Ratings9.52 Ratings
    Event/webinar marketing00 Ratings6.02 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Instapage and LocaliQ
    Feature
    Instapage
    -
    Ratings
    LocaliQ
    7.8
    10 Ratings
    12% above category average
    Social sharing and campaigns00 Ratings8.19 Ratings
    Social profile integration00 Ratings7.69 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Instapage and LocaliQ
    Feature
    Instapage
    -
    Ratings
    LocaliQ
    7.2
    46 Ratings
    4% above category average
    Dashboards00 Ratings7.244 Ratings
    Standard reports00 Ratings7.345 Ratings
    Custom reports00 Ratings7.235 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Instapage and LocaliQ
    Feature
    Instapage
    -
    Ratings
    LocaliQ
    9.0
    6 Ratings
    51% above category average
    Customizability00 Ratings9.06 Ratings
    Best Alternatives
    InstapageLocaliQ
    Small Businesses
    Zoho LandingPage
    Score9.4 out of 10
    HighLevel
    Score9.3 out of 10
    Medium-sized Companies
    Unbounce
    Score8.3 out of 10
    OutboundEngine
    Score10 out of 10
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    InstapageLocaliQ
    Likelihood to Recommend
    7.7
    (28 ratings)
    8.4
    (51 ratings)
    Usability
    8.0
    (2 ratings)
    7.8
    (38 ratings)
    Support Rating
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    7.8
    (37 ratings)
    User Testimonials
    InstapageLocaliQ
    Likelihood to Recommend
    airSlate, Inc
    Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.
    Incentivized
    Read full review
    Gannett
    LocaliQ is well-suited, in our experience, for B2B marketing and, specifically, hyper-targeted and personalized marketing efforts. The geofencing capability is excellent at helping us deliver messages literally to the doorsteps of our target prospects. The proprietary software they use for this targeting is worth the money, and their reps, specifically Nikki Rowell and Sarah Pena, are fantastic and delightful people to work with. The only scenario that was slightly underwhelming was LinkedIn. Their tools don't deliver any additional value to LinkedIn ad campaigns, so it's not worth paying LocaliQ to run these campaigns; we can run them ourselves, which doesn't require much effort. That is just a small downside. We are extremely pleased with LocaliQ and their whole team.
    Incentivized
    Read full review
    Pros
    airSlate, Inc
    • Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
    • Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
    • Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.
    Incentivized
    Read full review
    Gannett
    • ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
    • With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
    • My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
    • I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.
    Incentivized
    Read full review
    Cons
    airSlate, Inc
    • There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version.
    • There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change.
    • If you work with a template and some code, it can be challenging to edit the default coding.
    • The built-in forms can be a bit limiting.
    • The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile.
    Incentivized
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    Gannett
    • LocaliQ could improve how it tracks and reports on customer journeys across those channels to provide a clearer view of ROI.
    • The pricing structure is not fully transparent, making it hard to understand the true costs associated with campaigns. Breaking down the fees associated with LocaliQ would make budgeting easier.
    • LocaliQ is able to provide basic ad creative, but there tends to be a disconnect between our brand voice and what is expected with creative. It would be nice to be able to get all design work within LocaliQ rather than have to use and outside designer all the time.
    Incentivized
    Read full review
    Usability
    airSlate, Inc
    I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
    Read full review
    Gannett
    Overall usability pretty good. If we would have gotten better return on our advertising dollar I would have continued with them - their dashboard was very easy to use and the recaps they provided were helpful. They try to put data in bite-sized pieces for the client that are understandable (unlike google's reporting page itself which can be a bit difficult to understand at times). Their team was friendly, semi-responsive, and provided explanations when requested
    Incentivized
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    Support Rating
    airSlate, Inc
    Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
    Read full review
    Gannett
    No answers on this topic
    Alternatives Considered
    airSlate, Inc
    HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using WordPress, which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.
    Incentivized
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    Gannett
    LocaliQ is more economical that marketing agencies we've used in the past. Our dollar goes farther. We've also used services from phonebook providers that were getting into the online advertising field. At the time, it was just being introduced so the reps knowledge on the topic was quiet limited.
    Incentivized
    Read full review
    Scalability
    airSlate, Inc
    No answers on this topic
    Gannett
    As mentioned prior, their ability to utilize and maximize our resources so that we receive the best results on all avenues of marketing and advertising. We see better lead generation, brand recognition and top of mind awareness due to LocaliQ efforts
    Incentivized
    Read full review
    Return on Investment
    airSlate, Inc
    • We've not had much of a conversion rate on some of our landing pages -- but this could be because we are relatively green with the marketing side of things and forget to send people to it. It's not easy for people to find on their own -- so I highly recommend you use some of the "hidden" SEO tools to increase the ROI. Without it, you're not going to be happy with your investment.
    Incentivized
    Read full review
    Gannett
    • It's hard to quantify but I know I've had at least 5 to 10 new clients in the last 6 months come from efforts related to my website
    • Not having to work on my website myself also helped free up my time, I don't need to worry!
    • Customer service is good, the team doesn't wait till there is a problem, they schedule check ins regularly
    Incentivized
    Read full review
    ScreenShots

    Instapage Screenshots

    Screenshot of the Instapage landing page builder for desktop and mobileScreenshot of A/B testing for layoutsScreenshot of understanding consumer behavior through heatmapsScreenshot of an example of how to get feedback from a team and collaborate on edits, in Instapage.Screenshot of some of Instapage's available integrations.

    LocaliQ Screenshots

    Screenshot of the Dash lead management dashboard and engagement centerScreenshot of the Marketing Dashboard, which provides access to reports 24/7, or can be used to listen to phone calls and recordings, and manage a lead inbox. LocaliQ customers receive access to the Marketing Dashboard with the purchase of any other products at no additional cost. Upgrades available for automated lead nurture solutions.Screenshot of LocaliQ’s search ad technology includes expertise from account setup and keyword creation to data analysis and reporting across multiple search engines.Screenshot of Social ads, based on a business's unique goals and budget.Screenshot of LocaliQ listings solutions to get a business accurately listed, with lower cost or premium options.Screenshot of the AI-powered Dash SMS Agent that qualifies leads and convert customers. AI responses are generated using website content to provide a customer experience as good or better than a human interaction.