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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ion Interactive

    Score8 out of 10
    Enterprise companies (1,001+ employees)
    Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools.N/A

    RWS Tridion Sites

    Score9 out of 10
    N/ARWS Tridion Sites provides web content management capabilities, connecting people, processes, and information across teams, brands, and markets, to deliver impactful online experiences globally. RWS Tridion Sites' DPX platform enables the use of either traditional or headless publishing. It includes advanced features such as automated personalization, multilingual capabilities and Semantic AI. The BluePrinting® technology at the core of RWS Tridion Sites simplifies reuse and…N/A
    Pricing
    Ion InteractiveRWS Tridion Sites
    Editions & Modules
    Managed Services + SaaS
    Custom
    per year
    No answers on this topic
    Offerings
    Pricing Offerings
    Ion InteractiveRWS Tridion Sites
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup Fee$5,500 per customerNo setup fee
    Additional Detailsion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.—
    More Pricing Information
    Features
    Ion InteractiveRWS Tridion Sites
    Content Creation
    Comparison of Content Creation features of Ion Interactive and RWS Tridion Sites
    Feature
    Ion Interactive
    7.5
    105 Ratings
    4% below category average
    RWS Tridion Sites
    -
    Ratings
    Ideation10.099 Ratings00 Ratings
    Content collaboration5.094 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Ion Interactive and RWS Tridion Sites
    Feature
    Ion Interactive
    8.7
    120 Ratings
    11% above category average
    RWS Tridion Sites
    -
    Ratings
    Content hub10.0104 Ratings00 Ratings
    Forms / Gated content10.0107 Ratings00 Ratings
    Embedded CTAs10.0108 Ratings00 Ratings
    Content distribution8.093 Ratings00 Ratings
    Content promotion8.086 Ratings00 Ratings
    Content automation6.090 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Ion Interactive and RWS Tridion Sites
    Feature
    Ion Interactive
    8.5
    118 Ratings
    14% above category average
    RWS Tridion Sites
    -
    Ratings
    Audience profiling and targeting6.091 Ratings00 Ratings
    Closed-loop tracking and reporting8.095 Ratings00 Ratings
    Content performance analytics10.0116 Ratings00 Ratings
    Campaign optimization dashboard10.0107 Ratings00 Ratings
    Security
    Comparison of Security features of Ion Interactive and RWS Tridion Sites
    Feature
    Ion Interactive
    -
    Ratings
    RWS Tridion Sites
    9.0
    9 Ratings
    9% above category average
    Role-based user permissions00 Ratings9.09 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Ion Interactive and RWS Tridion Sites
    Feature
    Ion Interactive
    -
    Ratings
    RWS Tridion Sites
    9.1
    8 Ratings
    15% above category average
    API00 Ratings8.36 Ratings
    Internationalization / multi-language00 Ratings10.07 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Ion Interactive and RWS Tridion Sites
    Feature
    Ion Interactive
    -
    Ratings
    RWS Tridion Sites
    8.5
    8 Ratings
    8% above category average
    WYSIWYG editor00 Ratings8.08 Ratings
    Code quality / cleanliness00 Ratings8.07 Ratings
    Admin section00 Ratings9.08 Ratings
    Page templates00 Ratings9.08 Ratings
    Library of website themes00 Ratings8.24 Ratings
    Mobile optimization / responsive design00 Ratings9.07 Ratings
    Publishing workflow00 Ratings9.08 Ratings
    Form generator00 Ratings8.33 Ratings
    Web Content Management
    Comparison of Web Content Management features of Ion Interactive and RWS Tridion Sites
    Feature
    Ion Interactive
    -
    Ratings
    RWS Tridion Sites
    7.6
    8 Ratings
    1% above category average
    Content taxonomy00 Ratings9.07 Ratings
    SEO support00 Ratings9.06 Ratings
    Bulk management00 Ratings9.08 Ratings
    Availability / breadth of extensions00 Ratings8.35 Ratings
    Community / comment management00 Ratings3.03 Ratings
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    Ion InteractiveRWS Tridion Sites
    Small Businesses
    Contently
    Score9.9 out of 10
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    Score7 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Storyblok
    Score9.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Ion InteractiveRWS Tridion Sites
    Likelihood to Recommend
    10.0
    (135 ratings)
    9.9
    (22 ratings)
    Likelihood to Renew
    7.0
    (22 ratings)
    6.3
    (15 ratings)
    Usability
    7.4
    (17 ratings)
    8.5
    (2 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (18 ratings)
    -
    (0 ratings)
    Online Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (6 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Ion InteractiveRWS Tridion Sites
    Likelihood to Recommend
    Ion Interactive LLC
    If you want to choose a quick start template and fill in the fields with your content, Ion will be fantastic for you. We've done this with whitepapers and quizzes and it's been great and extremely easy to use. If you have an exact idea of what you want, and a background in web development, you may get frustrated. Ion has some quirks that make it tricky to fully customize - everyone once in a while I really just want to go into the HTML and make some changes, but can't. If you are looking to reuse a piece of content for specific targeting (industry or account-specific), Ion is great. The dynamic substitutions are great and very helpful.
    Incentivized
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    RWS Group
    Love the product and I really like how we use it for public sites. The only negative aspect is that it is just hard to find Tridion devs that understand the tool, grasp .net, react, and understand the blueprint, etc.
    Read full review
    Pros
    Ion Interactive LLC
    • Quick Starts make it so easy to get started.
    • Real-time updates are awesome and save a ton of wasteful process.
    • The combination of user friendliness for simple things and the flexibility to do more complex things is great.
    • Chat support is excellent and deeper-dive support has been super helpful.
    • The ability to use these tools in the cloud or embedded has given us tactic flexibility.
    Incentivized
    Read full review
    RWS Group
    • Makes it easy to spin up a new site quickly
    • Allows for numerous users to work on the same site without conflicting with each other's changes
    • Allows you to unpublish changes or revert to old versions if you make a mistake
    • Allows you to time publishing actions (for example, you can set it to happen overnight)
    Incentivized
    Read full review
    Cons
    Ion Interactive LLC
    • Ion University, while stacked with a wealth of information, is difficult to navigate from a troubleshooting perspective. The tutorial videos are all very helpful, but they are also very long. Sometimes I would want to search for how to address a particular issue I was struggling with and it would be a two-minute segment buried in a 45-minute video.
    • Again, getting back the self-guidance side of things. I think a lot of the tutorials are set up in a way that makes sense to Ion, but not as much to the end user.
    • I think the controls admins use when creating new users could be a bit more straightforward.
    Incentivized
    Read full review
    RWS Group
    • Tridion is complicated in enough ways that it makes it difficult to train new users. Therefore, we have to limit the number of people with access to the system since we have not yet implemented Workflow.
    • When something goes wrong (items fail to publish, or there is unexpected behavior with components), there is little explanation provided that would point us in the right direction to troubleshoot. As a result, content Authors and Editors have to frequently ask for IT assistance.
    Read full review
    Likelihood to Renew
    Ion Interactive LLC
    We use it for every landing page and we plan on only doing more dynamic content creation. We dont see that option coming in-house any time ever in the future. ION has a very robust platform for us to work with that really allows us to do more for our customers in regards to having the one-to-one conversation.
    Incentivized
    Read full review
    RWS Group
    I am giving this a semi-high rating because we have already got Tridion up and running and we are still in the process of moving the sites over to Tridion. It is unlikely we will be moving things to a new CMS AGAIN in the near future as the cost to get Tridion was high.
    Read full review
    Usability
    Ion Interactive LLC
    Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
    Incentivized
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    RWS Group
    The editor user interface is very user friendly and in-site editing makes simple updates fast and easy. The extensibility of Tridion is a big plus and the ability to add our own options into the default Tridion interface helps us integrate with external systems. Finally, the user permissions and security system helps us deploy it within our large organization.
    Read full review
    Performance
    Ion Interactive LLC
    Sometimes the editor can be a little slow.
    Read full review
    RWS Group
    No answers on this topic
    Support Rating
    Ion Interactive LLC
    The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team. *Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
    Incentivized
    Read full review
    RWS Group
    No answers on this topic
    Online Training
    Ion Interactive LLC
    They offer a great amount of online training, videos, articles, etc. There is usually an answer available if you run into an issue. I would recommend taking advantage of the online training they offer. I wish I would have done it sooner.
    Incentivized
    Read full review
    RWS Group
    No answers on this topic
    Implementation Rating
    Ion Interactive LLC
    There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
    Incentivized
    Read full review
    RWS Group
    No answers on this topic
    Alternatives Considered
    Ion Interactive LLC
    I was not the decision maker to choose this over Uberflip, but the UI is much more appealing to me. It's incredibly easy to use, clean, and from a backend standpoint, it requires little to no tech savvy'ness. Our team has really enjoyed using it and has required no training what-so-ever.
    Incentivized
    Read full review
    RWS Group
    It is a nuclear missile compared to the other handguns and knives on the market today. But it also requires nuclear technicians and expertise that a handgun doesn't require. Do you need to decimate your competition and you have the investment capabilities necessary to put a nuclear missile into the sky? Then definitely do it. Especially if you need a very good multi-lingual blueprint provider like Tridion.
    Incentivized
    Read full review
    Scalability
    Ion Interactive LLC
    Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
    Incentivized
    Read full review
    RWS Group
    No answers on this topic
    Return on Investment
    Ion Interactive LLC
    • Though we have not had the service long enough to see any measurable outcomes, we've been able to create interactive web content faster than ever before
    • The speed with which we can build interactive pages and re-use assets has been critical as projects we've done with Ion have made their way around and more and more internal clients have said "me too" for their own projects
    • It is very pricey at $28K for the base annual subscription (dropping to $24k after the first year), so depending on your budgetary situation, that may make no sense for your team--but we had contract money set aside for a company to build us a microsite for around the amount, so we just used it for Ion instead and will now be building the microsite ourselves using it
    Incentivized
    Read full review
    RWS Group
    • SDL is a very complex system. Creating custom components by external vendors turned out to be expensive.
    • The learning curve is very slow, so training takes a lot of time and cost.
    • The revamped corporate site looks clean, modern, and is mobile-friendly.
    Incentivized
    Read full review
    ScreenShots

    Ion Interactive Screenshots

    Screenshot of ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.Screenshot of The types of interactive experiences the ion platform can create is near-endless. These are the most common types used by our customers: Assessments, Calculators, eBooks, Interactive Infographics, Interactive White Papers, Landing Pages, Lookbooks, Quizzes, Resource Library, Solution Finder.Screenshot of See what our customers are saying about our platform and services!Screenshot of Starting at $2,000 per month, you get an unlimited, scalable interactive content platform with our full feature set. Including: Unlimited experiences, unlimited use of Quick Starts, Unlimited Seats/Users, Unlimited A/B/n Testing, Unlimited Sell-Side Experiences, Unlimited Phone, email & chat support, unlimited analytics... PLUS a FREE custom-branded theme that can be applied to all of your experiences.Screenshot of You have the option to start from a template or entirely from scratch. Our Quick Start template library includes more than 100 fully tested, responsive and flexible interactive experiences you can brand, customize and launch.Screenshot of ion is the only interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.