Iterate vs. Lookback vs. Maze

Best suited to conduct remote interviews that are moderated and facilitated by the interviewer/researcher.

Not the best if you want to do it unmoderated, there are much more sophisticated tools out there. Unfortunately, for a design research team that does both these kids of research, it can be hard to get budgets to get two softwares and hence the Unmoderated Feature can seem super undercooked and doesn’t really do the job.

Otherwise it’s a great tool

Incentivized

Maze User Testing is great if you're interested in doing user research from the comfort of your own desk. You can easily setup usability tests, surveys, card sorting and tree tests among other things to get a better understanding of how customers use your product. The only limitation at the moment with Maze that I can identify is only being able to do unmoderated tests, so if you'd like to be able to ask follow up questions in the moment, Maze is not the tool for you.

Incentivized

• Organization of user interviews
• Sharing of interviews across the team
• Creating highlights of insights

Incentivized

• Reporting is top-tier with filtration, heatmaps, user data, and public URLs for stakeholders
• Figma integration with user testing software is about as fast as it gets
• The experience for testers is practically seamless going from our site to a Maze. Loads of completed Mazes.

• Unmoderated interviews is still under cooked as a feature
• The process of how participants have to download an app to start an interview is a large friction point for us

Incentivized

• Sometimes Maze breaks the responsiveness of our product
• Also the analytics is not very useful for us. We do manual walkthrough of products
• Few testers that we hire does not read the instructions very well and will abandon the flow

Incentivized

Once you understand how the interface works, it works great, but there is a learning curve

Incentivized

Maze is easy to use most of the times. It is easy to integrate with Figma, It is easy to find testers worldwide with required filters. Maze gives recorded videos which are helpful in debugging and understanding the problem with flows. A/B testing is easy to add and test. Overall Maze is very easy to use

Incentivized

Any issues that presented themselves were dealt with in a quick and efficient manner and fully rectified by the knowledgeable team over at Maze.

Incentivized

Zoom was way more expensive and it o is designed to other things apart from just running qualitative interviews. It also requires a different kind of approval and different approval processes to go through when trying to get it simply for qualitative research purposes.

Lookback records, scribes, helps observe and provides a sentiment check as well in the price that it does

Incentivized

A Lookback is an alternative option if you think Maze User Testing is quite expensive for you, but look back has a different approach to Maze User Testing. Lookback focuses on qualitative usability testing instead of quantitative UserTesting. And also, Maze User Testing has a free option but Lookback doesn't have it, but Lookback has a cheaper option at $19/month than Maze.

Incentivized

• It allows us to understand our customers’ problems in a very team compatible way.

Incentivized

• Easy to run quant test
• Easy to test with large number of people on production
• Easy to run unmoderated competitor studies

Incentivized