Kameleoon vs. Optimizely Feature Experimentation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kameleoon
Score 9.4 out of 10
Enterprise companies (1,001+ employees)
Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers. GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions are designed to help marketers, product owners, and developers maximize customer engagement and conversion, across all channels.N/A
Optimizely Feature Experimentation
Score 8.4 out of 10
N/A
Optimizely Feature Experimentation is a feature flagging and experimentation platform for websites, mobile apps, chatbots, APIs, smart devices, and anything else with a network connection.N/A
Pricing
KameleoonOptimizely Feature Experimentation
Editions & Modules
Enterprise
Quote
Per Month [Unlimited Users]
No answers on this topic
Offerings
Pricing Offerings
KameleoonOptimizely Feature Experimentation
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsConsulting services are priced on demand
More Pricing Information
Community Pulse
KameleoonOptimizely Feature Experimentation
Top Pros
Top Cons
Features
KameleoonOptimizely Feature Experimentation
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Kameleoon
9.4
42 Ratings
9% above category average
Optimizely Feature Experimentation
-
Ratings
a/b experiment testing9.641 Ratings00 Ratings
Split URL testing10.027 Ratings00 Ratings
Multivariate testing9.534 Ratings00 Ratings
Multi-page/funnel testing9.528 Ratings00 Ratings
Cross-browser testing10.028 Ratings00 Ratings
Mobile app testing9.217 Ratings00 Ratings
Test significance9.737 Ratings00 Ratings
Visual / WYSIWYG editor8.936 Ratings00 Ratings
Advanced code editor9.535 Ratings00 Ratings
Preview mode9.540 Ratings00 Ratings
Test duration calculator8.115 Ratings00 Ratings
Experiment scheduler9.119 Ratings00 Ratings
Experiment workflow and approval9.627 Ratings00 Ratings
Dynamic experiment activation9.328 Ratings00 Ratings
Client-side tests9.732 Ratings00 Ratings
Server-side tests9.716 Ratings00 Ratings
Mutually exclusive tests9.920 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Kameleoon
9.6
41 Ratings
9% above category average
Optimizely Feature Experimentation
-
Ratings
Standard visitor segmentation9.741 Ratings00 Ratings
Behavioral visitor segmentation9.637 Ratings00 Ratings
Traffic allocation control9.839 Ratings00 Ratings
Website personalization9.530 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Kameleoon
9.0
42 Ratings
5% above category average
Optimizely Feature Experimentation
-
Ratings
Conversion tracking9.041 Ratings00 Ratings
Goal tracking9.042 Ratings00 Ratings
Test reporting8.942 Ratings00 Ratings
Results segmentation9.038 Ratings00 Ratings
CSV export8.826 Ratings00 Ratings
Experiments results dashboard9.038 Ratings00 Ratings
Best Alternatives
KameleoonOptimizely Feature Experimentation
Small Businesses
Convert Experiences
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Score 9.0 out of 10
Kameleoon
Kameleoon
Score 9.4 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 9.6 out of 10
Kameleoon
Kameleoon
Score 9.4 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 9.6 out of 10
Kameleoon
Kameleoon
Score 9.4 out of 10
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User Ratings
KameleoonOptimizely Feature Experimentation
Likelihood to Recommend
9.6
(68 ratings)
7.5
(5 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(1 ratings)
Usability
8.0
(3 ratings)
9.0
(1 ratings)
Support Rating
8.9
(14 ratings)
-
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
4.5
(1 ratings)
User Testimonials
KameleoonOptimizely Feature Experimentation
Likelihood to Recommend
Kameleoon
  • We can easily create A/B tests and personalizations to target specific audiences and improve the customer journey
  • The widget editor is intuitive and very easy to use, a lot of features are available without any code
  • The result analysis dashboard is easy to read and understand : we have very detailed data to analyze the performance of our experiments, even on pages with low traffic thanks to the CUPED algorithm.
  • We strongly recommend Kameleoon !
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Optimizely
It is not needed when using a platform like Adobe Experience that already has things like A/B testing in addition to a comprehensive analytics data collecting.
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Pros
Kameleoon
  • The segment builder is incredibly intuitive and easy to use. Works wonderfully with Mixpanel. Our team managed to set up our segments and experiments within a couple of hours.
  • Great customer service and willingness to help with any of our questions.
  • Very secure testing environment for our A/B testing experiments. We had a staging environment easily set up for review and testing before live deployment. We needed a HIPAA compliant solution, and Kameleoon delivers.
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Optimizely
  • A/B Testing of features
  • Easy to add and develop on an app or web
  • Friendly customer support
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Cons
Kameleoon
  • Interface of the graphics editor is quite conceptual. It is fine after a few days but it takes a little while to recognize some icons.
  • Their online tutorial could also be easily improved.
  • If you want to do major graphical changes on your website, you will have to inject JS and CSS code which requires some technical background but I don’t know if that point can be improved.
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Optimizely
  • Initially training of program
  • Ability to customize certain aspects of the website were limited
  • Expensive for smaller organizations
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Usability
Kameleoon
The Kameleoon platform allows us to carry out both simple and highly complex tests incredibly rapidly. With Kameleoon I can launch many impactful tests without needing to ask for help from our IT team.
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Optimizely
All features that we used were pretty clear. They have a good documentation
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Support Rating
Kameleoon
We have a very good relationship with our CSM and with Kameleoon’s technical team. We trust them fully to help us with the set-up of A/B tests and personalizations, analysis of results, and any technical matter that we may encounter. They always do their best to be as responsive as possible, and our communications are always very fluid.
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Optimizely
No answers on this topic
Implementation Rating
Kameleoon
No answers on this topic
Optimizely
It’s straightforward. Docs are well written and I believe there must be a support. But we haven’t used it
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Alternatives Considered
Kameleoon
Kameleoon does not compare to others! If I chose this tool, it is above all because the speech made by the members of the company during their presentation was clear.
Real experts who had identified our challenges and our needs. They also came with relevant use cases and recommendations.
Read full review
Optimizely
Optimizely is the first product I have used in this category. I have no comments for alternative products.
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Scalability
Kameleoon
No answers on this topic
Optimizely
had troubles with performance for SSR and the React SDK
Read full review
Return on Investment
Kameleoon
  • Since we started using Kameleoon, our ROI indicators are all green. Truth is, we rely on exigent customers. If they’re not happy with our service, we will pay for it on the long term. Kameleoon helps us making sure this is not happening by providing us the tools to continuously improve our customers’ experiences.
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Optimizely
  • It has positive impact on revenue, we decide with that wich variation is performing 10% better so we pivot to that
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ScreenShots

Optimizely Feature Experimentation Screenshots

Screenshot of Optimizely Feature Experimentation's audience targeting by segment (pre-defined segments, custom segments, real time segments) via the native customer data platform functionality or by connecting existing third-party CDP and synching the segments that have already been created into its Audience Builder.Screenshot of Real time segmentsScreenshot of Segments defined from native and third party CDP.Screenshot of Feature flagging and rollouts to targeted audiences. Optimizely Feature Experimentation can be used to rollout a feature to a defined audience using a flag. This audience could be a set of beta testers, a geo location, or a pre-defined customer group such as VIP's or super users.Screenshot of Targeted deliveriesScreenshot of Rules engine