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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Kameleoon

    Score9.4 out of 10
    Enterprise companies (1,001+ employees)
    Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers. GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions are designed to help marketers, product owners, and developers maximize customer engagement and conversion, across all channels.N/A

    Springbot

    Score6 out of 10
    N/ASpringbot aims to bring all the marketing capabilities large retailers have to small businesses at a fraction of the cost. Through Springbot, online stores will be able to leverage automated marketing on channels such as email, SMS, social and online ads. Business owners and marketers who find themselves wearing many hats can still send the right message at the right time with confidence. With an all-in-one marketing automation platform designed with ease of use in mind, business…

    $199

    for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.

    Pricing
    KameleoonSpringbot
    Editions & Modules
    No answers on this topic
    Platform Base Package
    $199/month
    for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
    Offerings
    Pricing Offerings
    KameleoonSpringbot
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsConsulting services are priced on demand.See website for pricing calculator for additional pricing options.
    More Pricing Information
    Community Pulse
    KameleoonSpringbot
    Considered Both Products
    Kameleoon
    No answer on this topic
    Springbot Inc.
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    59 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    57 Answers
    No answers on this topic
    Happy with the feature set
    97%
    Happy with the feature set
    58 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    49 Answers
    No answers on this topic
    Implementation went as expected
    96%
    Implementation went as expected
    52 Answers
    No answers on this topic
    Features
    KameleoonSpringbot
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Kameleoon and Springbot
    Feature
    Kameleoon
    8.3
    59 Ratings
    1% below category average
    Springbot
    -
    Ratings
    a/b experiment testing9.358 Ratings00 Ratings
    Split URL testing8.742 Ratings00 Ratings
    Multivariate testing8.748 Ratings00 Ratings
    Multi-page/funnel testing9.243 Ratings00 Ratings
    Cross-browser testing5.237 Ratings00 Ratings
    Mobile app testing7.826 Ratings00 Ratings
    Test significance9.252 Ratings00 Ratings
    Visual / WYSIWYG editor7.251 Ratings00 Ratings
    Advanced code editor9.448 Ratings00 Ratings
    Preview mode8.356 Ratings00 Ratings
    Test duration calculator8.523 Ratings00 Ratings
    Experiment scheduler9.330 Ratings00 Ratings
    Experiment workflow and approval8.834 Ratings00 Ratings
    Dynamic experiment activation9.339 Ratings00 Ratings
    Client-side tests9.344 Ratings00 Ratings
    Server-side tests7.822 Ratings00 Ratings
    Mutually exclusive tests4.630 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Kameleoon and Springbot
    Feature
    Kameleoon
    9.1
    57 Ratings
    4% above category average
    Springbot
    -
    Ratings
    Standard visitor segmentation9.257 Ratings00 Ratings
    Behavioral visitor segmentation8.451 Ratings00 Ratings
    Traffic allocation control9.354 Ratings00 Ratings
    Website personalization9.542 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Kameleoon and Springbot
    Feature
    Kameleoon
    8.9
    58 Ratings
    3% above category average
    Springbot
    -
    Ratings
    Conversion tracking8.857 Ratings00 Ratings
    Goal tracking9.358 Ratings00 Ratings
    Test reporting9.257 Ratings00 Ratings
    Results segmentation9.254 Ratings00 Ratings
    CSV export7.838 Ratings00 Ratings
    Experiments results dashboard9.251 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Kameleoon and Springbot
    Feature
    Kameleoon
    -
    Ratings
    Springbot
    4.4
    3 Ratings
    55% below category average
    WYSIWYG email editor00 Ratings4.03 Ratings
    Dynamic content00 Ratings4.23 Ratings
    Ability to test dynamic content00 Ratings2.72 Ratings
    Landing pages00 Ratings8.21 Ratings
    A/B testing00 Ratings4.23 Ratings
    Mobile optimization00 Ratings4.03 Ratings
    Email deliverability reporting00 Ratings4.03 Ratings
    List management00 Ratings4.23 Ratings
    Triggered drip sequences00 Ratings4.03 Ratings
    Lead Management
    Comparison of Lead Management features of Kameleoon and Springbot
    Feature
    Kameleoon
    -
    Ratings
    Springbot
    6.6
    3 Ratings
    18% below category average
    Lead nurturing automation00 Ratings4.03 Ratings
    Lead scoring and grading00 Ratings9.11 Ratings
    Data quality management00 Ratings4.03 Ratings
    Automated sales alerts and tasks00 Ratings9.11 Ratings
    Campaign Management
    Comparison of Campaign Management features of Kameleoon and Springbot
    Feature
    Kameleoon
    -
    Ratings
    Springbot
    5.2
    3 Ratings
    37% below category average
    Calendaring00 Ratings4.03 Ratings
    Event/webinar marketing00 Ratings6.41 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Kameleoon and Springbot
    Feature
    Kameleoon
    -
    Ratings
    Springbot
    2.7
    2 Ratings
    95% below category average
    Social sharing and campaigns00 Ratings2.52 Ratings
    Social profile integration00 Ratings3.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Kameleoon and Springbot
    Feature
    Kameleoon
    -
    Ratings
    Springbot
    4.2
    3 Ratings
    56% below category average
    Dashboards00 Ratings4.23 Ratings
    Standard reports00 Ratings4.23 Ratings
    Custom reports00 Ratings4.23 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Kameleoon and Springbot
    Feature
    Kameleoon
    -
    Ratings
    Springbot
    6.9
    3 Ratings
    10% below category average
    API00 Ratings4.23 Ratings
    Role-based workflow & approvals00 Ratings8.21 Ratings
    Customizability00 Ratings7.31 Ratings
    Integration with Salesforce.com00 Ratings7.31 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings7.31 Ratings
    Integration with SugarCRM00 Ratings7.31 Ratings
    Best Alternatives
    KameleoonSpringbot
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KameleoonSpringbot
    Likelihood to Recommend
    9.8
    (86 ratings)
    3.8
    (5 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    9.3
    (17 ratings)
    3.7
    (4 ratings)
    Support Rating
    8.9
    (13 ratings)
    4.2
    (3 ratings)
    User Testimonials
    KameleoonSpringbot
    Likelihood to Recommend
    Kameleoon
    There are many platforms to choose from when it comes to experimentation and personalization. We've found Kameleoon to be an excellent choice for those looking for a balance in capabilities (it checks all the boxes), cost-effectiveness, and a helpful customer success team paired with a responsive product team.
    Incentivized
    Read full review
    Springbot Inc.
    Well Suited For:
    • Small businesses with small marketing teams.
    • Shopify Customers.
    • Small businesses that want more reporting/segmented lists.
    • Businesses that are upgrading from a service like Constant Contact or Mailchimp.
    Less appropriate
    • Customer who are currently using Klaviyo.
    • Business who do not have a Shopify website.
    Read full review
    Pros
    Kameleoon
    • Widget editor (creating a widget without any code)
    • Results analysis dashboard (easy to read and understand)
    • The consulting team (always available to help and guide us - Thank you [C...] !!)
    • Segmentation (it allows us to easily target a specific audience)
    • The tool is very intuitive and easy to use
    Read full review
    Springbot Inc.
    • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
    • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
    • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
    • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
    • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
    • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
    Incentivized
    Read full review
    Cons
    Kameleoon
    • Interface of the graphics editor is quite conceptual. It is fine after a few days but it takes a little while to recognize some icons.
    • Their online tutorial could also be easily improved.
    • If you want to do major graphical changes on your website, you will have to inject JS and CSS code which requires some technical background but I don’t know if that point can be improved.
    Read full review
    Springbot Inc.
    • After our purchase, I let spring or know that I was currently too busy to implement the system and to put things on hold. They ignored this request and kept charging us a monthly fee without using any of their systems. I have only logged in once. Nothing has been set up. They can see that from their side.
    • After multiple emails back and forth their out was in the user agreement. I never asked for my money back only credit so I can regroup and when I have time get on to implant the systems. They tell me they don't do that.
    • They don't care about any of the customer's needs. They only care about charging you that monthly fee. Terrible bus plan. With enough bad feedback, they will suffer from such a narrow plan.
    • I wish we had actual information about the cons using the system. Unfortunately I was not given the opportunity to do unless I wanted to keep paying while not using the system.
    Read full review
    Likelihood to Renew
    Kameleoon
    already renewed :)
    Read full review
    Springbot Inc.
    No answers on this topic
    Usability
    Kameleoon
    Kameleoon offers one of the best UI's I've seen when I've compared it to 4 of the other big competitors in the landscape. They have some improvement areas when it comes to the UX - Which is easily solvable if/when prioritized. There's a little to much "clicking" and "new tabs" in my opinion
    Read full review
    Springbot Inc.
    Springbot has top navigation that helps me quickly jump from emails to social, and reporting very easily.
    Read full review
    Support Rating
    Kameleoon
    We have a very good relationship with our CSM and with Kameleoon’s technical team. We trust them fully to help us with the set-up of A/B tests and personalizations, analysis of results, and any technical matter that we may encounter. They always do their best to be as responsive as possible, and our communications are always very fluid.
    Read full review
    Springbot Inc.
    We have raved about Springbot's support because they always get back with us so quickly. Our rep, Jared has been phenomenal in helping us, always being available to chat with us and explaining some of the metrics with us so we can better understand. He completely handles our ads, checks on them, and lets us know when to update and why.
    Read full review
    Alternatives Considered
    Kameleoon
    We were looking for a new tool after Google sunset their tool. We tested AB Tasty and Kameleoon. Our dev team was unhappy with the weight of the AB Tasty tag and I found the level of service with Kameleoon much higher.
    Read full review
    Springbot Inc.
    Springbit is more expensive, more complicated and delivered less.
    Read full review
    Return on Investment
    Kameleoon
    • Since we started using Kameleoon, our ROI indicators are all green. Truth is, we rely on exigent customers. If they’re not happy with our service, we will pay for it on the long term. Kameleoon helps us making sure this is not happening by providing us the tools to continuously improve our customers’ experiences.
    Incentivized
    Read full review
    Springbot Inc.
    • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
    • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
    • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
    Incentivized
    Read full review
    ScreenShots

    Springbot Screenshots

    Screenshot of Email Editor - Springbot's drag-and-drop email editor makes it effortless to design eye-catching, branded emails that look great on any device!Screenshot of Automations Editor - Springbot's automations editor let's you easily create automations for common use cases like abandoned cart, and it gives you the ability to build highly customized automations to fit your store's needs.Screenshot of SMS Marketing - Springbot makes SMS marketing simple with text-to-join campaigns that allow you to use custom keywords related to your brand. Combine SMS with the power of automation flows to enhance your multichannel marketing strategy.Screenshot of Social Hub - Springbot's Social Hub helps you streamline your content and marketing efforts, so you can do it all in one place — post, schedule, track metrics and more!Screenshot of Online Ads - Increase your site traffic and bring shoppers back to your store's site with prospecting and retargeting ads.Screenshot of Reporting and Dashboards - Make data-driven decisions by tracking important metrics for your site traffic, product categories and marketing efforts. Get more insights about your ideal customer profile.