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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Kayako

    Score6.8 out of 10
    N/AKayako is a help desk and customer support platform that helps businesses automate workflows, improve agent productivity, and deliver personalized customer experiences across email, chat, and social media.

    $79

    per month

    Moz Pro

    Score7.9 out of 10
    N/AMozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz…

    $99

    per month

    Pricing
    KayakoMoz Pro
    Editions & Modules
    Kayako One
    $79
    per month
    Enterprise
    Contact Sales
    Standard
    $99
    per month
    Medium
    $179
    per month
    Large
    $299
    per month
    Premium
    $599
    per month
    Offerings
    Pricing Offerings
    KayakoMoz Pro
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Discount available for annual billing.
    More Pricing Information
    Community Pulse
    KayakoMoz Pro
    Considered Both Products
    Kayako
    No answer on this topic
    iContact
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    95%
    Would buy again
    20 Answers
    Delivers good value for the price
    No answers on this topic
    95%
    Delivers good value for the price
    19 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    21 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    94%
    Lived up to sales and marketing promises
    17 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    19 Answers
    Features
    KayakoMoz Pro
    Incident and problem management
    Comparison of Incident and problem management features of Kayako and Moz Pro
    Feature
    Kayako
    2.0
    11 Ratings
    122% below category average
    Moz Pro
    -
    Ratings
    Organize and prioritize service tickets1.011 Ratings00 Ratings
    Expert directory1.05 Ratings00 Ratings
    Subscription-based notifications1.08 Ratings00 Ratings
    ITSM collaboration and documentation1.07 Ratings00 Ratings
    Ticket creation and submission7.011 Ratings00 Ratings
    Ticket response1.011 Ratings00 Ratings
    Self Help Community
    Comparison of Self Help Community features of Kayako and Moz Pro
    Feature
    Kayako
    1.0
    9 Ratings
    156% below category average
    Moz Pro
    -
    Ratings
    External knowledge base1.09 Ratings00 Ratings
    Internal knowledge base1.08 Ratings00 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of Kayako and Moz Pro
    Feature
    Kayako
    1.0
    10 Ratings
    156% below category average
    Moz Pro
    -
    Ratings
    Customer portal1.07 Ratings00 Ratings
    IVR1.02 Ratings00 Ratings
    Social integration1.04 Ratings00 Ratings
    Email support1.010 Ratings00 Ratings
    Help Desk CRM integration1.06 Ratings00 Ratings
    SEO
    Comparison of SEO features of Kayako and Moz Pro
    Feature
    Kayako
    -
    Ratings
    Moz Pro
    7.3
    41 Ratings
    5% below category average
    Keyword analysis00 Ratings8.041 Ratings
    Backlink management00 Ratings7.036 Ratings
    SERP ranking tracking00 Ratings7.141 Ratings
    Page grader00 Ratings8.040 Ratings
    Competitive analysis00 Ratings8.040 Ratings
    Site audit / diagnostics00 Ratings7.039 Ratings
    Site recommendations00 Ratings7.037 Ratings
    Task management00 Ratings6.022 Ratings
    SEO Channels
    Comparison of SEO Channels features of Kayako and Moz Pro
    Feature
    Kayako
    -
    Ratings
    Moz Pro
    5.9
    32 Ratings
    25% below category average
    Local SEO00 Ratings5.327 Ratings
    Social SEO00 Ratings5.323 Ratings
    Mobile SEO00 Ratings6.225 Ratings
    Global SEO00 Ratings6.827 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Kayako and Moz Pro
    Feature
    Kayako
    -
    Ratings
    Moz Pro
    7.0
    33 Ratings
    18% below category average
    Multi-domain support00 Ratings7.028 Ratings
    Integration with web analytics tools00 Ratings7.130 Ratings
    Best Alternatives
    KayakoMoz Pro
    Small Businesses
    Help Scout
    Score9.3 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    LiveAgent
    Score8.8 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Front
    Score9.2 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KayakoMoz Pro
    Likelihood to Recommend
    1.0
    (22 ratings)
    8.0
    (78 ratings)
    Likelihood to Renew
    7.8
    (11 ratings)
    7.0
    (38 ratings)
    Usability
    10.0
    (1 ratings)
    7.0
    (3 ratings)
    Availability
    7.5
    (2 ratings)
    10.0
    (1 ratings)
    Support Rating
    2.1
    (4 ratings)
    9.5
    (7 ratings)
    Online Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    9.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    KayakoMoz Pro
    Likelihood to Recommend
    Kayako
    When it works, It's without a doubt a great help desk solution. It is perfect for our usage, and have rolled it out company-wide. It's great if you have multiple departments. We have it set up so most items come through a single desk that then hands out tickets to their proper department. There may be cheaper options for smaller organizations but for one that is as service-driven as ours, we really think Kayako is a great fit.
    Incentivized
    Read full review
    iContact
    Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
    Incentivized
    Read full review
    Pros
    Kayako
    • Gives a very good report on an individual level of what is being done for a customer or corporate issue.
    • Easy to understand who has what, what the tickets are about, how long they have been opened and how many times the customer/employee have gone back and forth with each other.
    • Nice dashboard view.
    Incentivized
    Read full review
    iContact
    • It finds relevant keywords and lets you know your chance of ranking with them.
    • It helps you find content that needs work to rank better.
    • It helps you improve any technical issues with your web pages.
    • It helps you audit your current site for any technical issues.
    • It helps you keep track of your most important keywords.
    Incentivized
    Read full review
    Cons
    Kayako
    • Departments need a bit of work. Even though you can have multiple departments, the only changes that can be made are globally. If you want independent queues within the departments, you have to do a lot of work that can be very confusing.
    • Survey system is not up to speed. Kayako really needs to add Net Promoter Score into their system. Also, if a staff user removes their name from an incident ticket, it removes them from the survey so you really can't even get a good estimate of how well your staff is in the eyes of the customer.
    • Very difficult to implement when you already have a customer base. Setting them up in organizations is difficult. Also, the sign-up for new customers is quirky. If you send an email to Kayako, it will say you are not an authorized user, however, it will store your email address. If you try to send an email a second time, it will go through. This is one of many reasons why we decided to move from Kayako to Oracle Service Cloud.
    Incentivized
    Read full review
    iContact
    • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
    • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
    • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
    Incentivized
    Read full review
    Likelihood to Renew
    Kayako
    • We are grandfathered in on their old Software-assurance pricing and our continued use costs us only a few hundred dollars a year (excluding hosting expenses)
    • Our team's processes are now heavily ingrained in the system
    • We have not been shown a more compelling option that is more cost-effective while still offering all the features we've come to expect
    Incentivized
    Read full review
    iContact
    We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
    Read full review
    Usability
    Kayako
    I did not come from an IT background and I picked this program up quickly
    Incentivized
    Read full review
    iContact
    it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
    Read full review
    Reliability and Availability
    Kayako
    They are really good, but it takes a while to get back, because of the large time difference to the Eastern US. However, they are very helpful.
    Incentivized
    Read full review
    iContact
    Every time I've ever needed it, it's been there.
    Read full review
    Support Rating
    Kayako
    • We didn't have to use support too much, but when we did, they were able to assist us and help us make everything work.
    • Mostly we used their Online KB and step by step instructions to get all of our issues resolved.
    Incentivized
    Read full review
    iContact
    As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
    Incentivized
    Read full review
    Implementation Rating
    Kayako
    Three years in we are about as happy with Kayako as we could be. We've had several employee's leave and on-boarding new hires was easier than it has ever been as things are uniform and consistent across the entire application.
    Incentivized
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    iContact
    No answers on this topic
    Alternatives Considered
    Kayako
    We were using Spiceworks for a few years before switching to Kayako but found that it wasn't as customizable or as user friendly for our customers. The SNMP scanning and inventory features with Spiceworks was nice but we needed more of a Help Desk that would allow us to scale our services to more companies.
    Incentivized
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    iContact
    Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
    Incentivized
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    Return on Investment
    Kayako
    • Tickets were definitely responded to faster once we implemented the audible alarm that would go off when new tickets came into the queue. This was possible because of the API.
    • Since the system was email based we could set our monitoring software up to generate tickets automatically via email for customers when it found something out of the ordinary.
    Incentivized
    Read full review
    iContact
    • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
    • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
    Incentivized
    Read full review
    ScreenShots

    Moz Pro Screenshots

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