Keap vs. Trello

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Keap
Score 6.5 out of 10
N/A
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
$199
per month
Trello
Score 8.4 out of 10
N/A
Trello from Atlassian is a project management tool based on a Kanban framework. Trello is ideal for task-management in a to-do list format. It supports sharing boards and cards across users or teams. The product offers a free version, and paid versions add greater automation, collaboration, and administrative control.
$6
per month per user
Pricing
KeapTrello
Editions & Modules
Pro
$199.00
per month
Max
$289.00
per month
Max Classic
Contact Us
per year
Standard
$6
per month per user
Premium
$12.50
per month per user
Enterprise
$17.50
per month per user
Free
Forever Free
Offerings
Pricing Offerings
KeapTrello
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.A discount is offered for annual billing and for larger numbers of users.
More Pricing Information
Community Pulse
KeapTrello
Considered Both Products
Keap
Chose Keap
I tried HubSpot, and it has many great features. For example, the CRM is free and allows quite a few things initially for those that just get started. However, for more advanced setups, Infusionsoft felt easier and more straight forward. Infusionsoft also seems to be more …
Trello

No answer on this topic

Features
KeapTrello
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Keap
7.7
29 Ratings
7% below category average
Trello
-
Ratings
Task management8.820 Ratings00 Ratings
Billing and invoicing management7.416 Ratings00 Ratings
Reporting7.127 Ratings00 Ratings
Automated CRM activity logging6.41 Ratings00 Ratings
Sales pipeline management9.11 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Keap
5.9
152 Ratings
27% below category average
Trello
-
Ratings
WYSIWYG email editor9.050 Ratings00 Ratings
Dynamic content8.947 Ratings00 Ratings
Landing pages4.0136 Ratings00 Ratings
A/B testing6.410 Ratings00 Ratings
Mobile optimization4.5126 Ratings00 Ratings
Email deliverability reporting4.5151 Ratings00 Ratings
List management4.5149 Ratings00 Ratings
Triggered drip sequences9.049 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Keap
5.5
153 Ratings
34% below category average
Trello
-
Ratings
Lead nurturing automation5.0148 Ratings00 Ratings
Lead scoring and grading4.0130 Ratings00 Ratings
Data quality management4.5131 Ratings00 Ratings
Automated sales alerts and tasks5.0140 Ratings00 Ratings
Automated follow-ups9.11 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Keap
8.0
90 Ratings
8% above category average
Trello
-
Ratings
Calendaring9.089 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Keap
6.4
150 Ratings
6% below category average
Trello
-
Ratings
Dashboards7.255 Ratings00 Ratings
Standard reports4.0146 Ratings00 Ratings
Custom reports8.0137 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Keap
5.7
144 Ratings
34% below category average
Trello
-
Ratings
API8.0127 Ratings00 Ratings
Role-based workflow & approvals4.5110 Ratings00 Ratings
Customizability5.0140 Ratings00 Ratings
Third-party software integrations7.31 Ratings00 Ratings
Mobile app for sales & marketing automation5.51 Ratings00 Ratings
Project Management
Comparison of Project Management features of Product A and Product B
Keap
-
Ratings
Trello
8.5
222 Ratings
9% above category average
Task Management00 Ratings9.5222 Ratings
Resource Management00 Ratings9.3185 Ratings
Gantt Charts00 Ratings7.173 Ratings
Scheduling00 Ratings9.1168 Ratings
Workflow Automation00 Ratings8.2142 Ratings
Team Collaboration00 Ratings9.0218 Ratings
Support for Agile Methodology00 Ratings8.9147 Ratings
Support for Waterfall Methodology00 Ratings7.6115 Ratings
Document Management00 Ratings8.2159 Ratings
Email integration00 Ratings7.7146 Ratings
Mobile Access00 Ratings9.1192 Ratings
Timesheet Tracking00 Ratings9.388 Ratings
Change request and Case Management00 Ratings8.8102 Ratings
Budget and Expense Management00 Ratings7.773 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
Keap
-
Ratings
Trello
6.0
72 Ratings
25% below category average
Quotes/estimates00 Ratings6.149 Ratings
Invoicing00 Ratings5.042 Ratings
Project & financial reporting00 Ratings6.758 Ratings
Integration with accounting software00 Ratings6.144 Ratings
Best Alternatives
KeapTrello
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Stackby
Stackby
Score 8.9 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 8.7 out of 10
InEight
InEight
Score 8.3 out of 10
Enterprises
LeadSquared
LeadSquared
Score 7.6 out of 10
InEight
InEight
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KeapTrello
Likelihood to Recommend
5.2
(209 ratings)
9.4
(222 ratings)
Likelihood to Renew
9.0
(40 ratings)
10.0
(6 ratings)
Usability
5.7
(28 ratings)
9.4
(60 ratings)
Availability
9.1
(6 ratings)
10.0
(1 ratings)
Performance
9.1
(6 ratings)
10.0
(1 ratings)
Support Rating
9.0
(26 ratings)
9.9
(81 ratings)
In-Person Training
9.1
(6 ratings)
10.0
(1 ratings)
Online Training
8.6
(7 ratings)
-
(0 ratings)
Implementation Rating
8.0
(8 ratings)
8.0
(2 ratings)
Configurability
2.0
(1 ratings)
5.0
(1 ratings)
Ease of integration
1.0
(1 ratings)
-
(0 ratings)
Product Scalability
9.1
(3 ratings)
10.0
(1 ratings)
Vendor post-sale
6.0
(1 ratings)
10.0
(1 ratings)
Vendor pre-sale
1.0
(1 ratings)
-
(0 ratings)
User Testimonials
KeapTrello
Likelihood to Recommend
Keap
Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
Read full review
Atlassian
For teams or individuals with lots of individual tasks/details to track, Trello is perfect! It basically removes the need for a paper checklist. For those that need an overall project management tool that requires less tasks and more overarching goals, collaboration amongst various teams, and gantt charts I would suggest monday.com
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Pros
Keap
  • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
  • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
  • Updates: Keap is constantly providing more and better solutions!
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Atlassian
  • Helps track employees "to do before hire", "to do after hired," and "to do when employee leaves"
  • Provides important information on each employee like personal information along with data collected during the time of hire and during employment time
  • Allows more than one person to be assigned to a task per employee and will remain open until everyone involved has completed their task
Read full review
Cons
Keap
  • More articles and videos on how to use the various functions of Keap
  • Having representatives designated to certain regions or companies for a point of contact when help is needed
  • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
Read full review
Atlassian
  • I use colour coding a lot so I would like a wider range of colour options.
  • Also as a visual thinker I would like to be able to easily add images to cards.
  • I would like to be able to attach a wider range of file formats to cards.
Read full review
Likelihood to Renew
Keap
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
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Atlassian
I am very likely to renew Trello, because it doesn't cost anything to do so. I am also very likely to use Trello's upgraded features in the future because a lot of my team's data is stored on there and they have already gotten used to the platform. Trello is very easy for new team members to pick up, making the onboarding and usability very streamlined.
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Usability
Keap
You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
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Atlassian
Trello is incredibly intuitive, both on desktop and mobile right away. It is also full of helpful features that make it even easier to use, and is flexible enough to suit almost any organizational need. Onboarding for the software is thorough, but concise, and the service is frequently updated with even more QOL improvements.
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Reliability and Availability
Keap
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
Read full review
Atlassian
yes always support available when I need it!
Read full review
Performance
Keap
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Read full review
Atlassian
Never experienced issues with the above!
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Support Rating
Keap
Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
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Atlassian
I haven't reached out to their support very often and their support is very limited anyway for the free users. They do have tons of great articles and videos in their Help Center and constantly send emails with updates and add-ons to the product. The fact that I've barely ever had to contact their support team means that they've developed a great product.
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In-Person Training
Keap
I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
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Atlassian
It was helpful and informative! It was back before the pandemic in 2019 so I'm not sure if they still do it but I really enjoyed the experience
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Online Training
Keap
The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
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Atlassian
No answers on this topic
Implementation Rating
Keap
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
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Atlassian
For our small business, getting a few of us started well on Trello was the key, I think. As long as a couple of us were really comfortable with the interface, we could lead others and help them with any questions. From now on, anyone who works with us just naturally uses Trello for information sharing - it's just part of what we do.
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Alternatives Considered
Keap
Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
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Atlassian
Trello is more simple and not as "robust" as the other tools, but it's easier to use and manage and understand and ACTUALLY get stuff done with. It's simplicity is part of the beauty of using it. You don't need a million options that nobody uses, you just need to get stuff done.
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Scalability
Keap
You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
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Atlassian
Feels like anyone across the org (no matter their location) can use the tool easily!
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Professional Services
Keap
No answers on this topic
Atlassian
Not sure if we use those
Read full review
Return on Investment
Keap
  • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
  • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
  • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
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Atlassian
  • Trello keeps me organized, focused, and on track. I could filter the Trello board to only see my issues and understand what I needed to work on and when.
  • Trello helped our team implement an agile structure. It's a very simple kanban method of viewing all of your team's tasks and statuses. You can completely customize the columns to your team's specific workflow and create tags relevant to your work.
  • Trello helps reduce unnecessary communications between teams. When I want to request translations, I simply create a card on the localization Trello board -- no need to directly message anyone on the team, and I can watch the status of the card change from "in progress" to "in review" to "translated," all without having to directly ask for updates.
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ScreenShots

Keap Screenshots

Screenshot of a Keap invoiceScreenshot of Screenshot of the entire sales pipeline displayed in one view.