Kissmetrics vs. Power Apps

[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.

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Power Apps is ideal for scenarios that are neither too complex nor too large. It is easy to begin development in Power Apps, as it is one of the best tools for low-code development. Power Apps can be implemented for complex scenarios as well, provided there is strong knowledge of the tool and ample time for planning. Our applications benefit from Power Apps' cross-platform support, making it easy to use on any device, including desktops, laptops, and mobile devices.

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• The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
• Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
• Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
• Customer support!

• Power Apps has formats that are pre-built that don't require any coding which makes it easier to achieve your vision. This does become a challenge if your App needs don't fit into that format.
• We deal with a ton of data so the fact that you can connect to any data source in addition to their pre-stablished data connections makes the process a breeze.
• The online learning resources and tutorials are helpful as well for those who are tech savvy.

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• Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
• Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
• Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.

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• Sometimes the cost of solutions is greater than the benefit. Licensing is expensive relative to the scope of some business user-created personal or team-level solutions.
• While there is a starter-kit for Governance, it is complicated to stand up and requires dedicated resources to provide on-going governance operations. Many organizations are not going to be able to dedicate resources to governance and this causes the sprawl, solution duplication, silos, unneeded and unplanned licensing expenses, and a general "wild wild west" environment.
• There needs to be better direction and best practices given around Power Platform Environment utilization and optimization.
• The accessibility to the platform and ease for business partners to independantly create solutions is both a benefit and a negative. When the business outcome needed is a good fit for PowerApps it is a quick win, but when not a good fit it becomes a frustration for the business partner attempting to make the platform do something it is not well-suited for. The business partner entangles tech teams in the effort which drains resources and provides a lack-luster solution. All of this to say, it would be beneficial to have some tools that business partners could leverage to determine\understand if the type of business outcome they need is well suited to PowerApps or not.

Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be

Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.

PowerApps is a great solution and I have spent the last year familiarizing myself with the platform and building custom applications to complete a whole range of tasks such as asset management, custom invoice generation, and item restriction tracking. We as a company have barely begun to scratch the surface of what can be achieved with PowerApps.

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The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.

Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.

Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.

The community forums are extremely responsive to questions asked, there is a good body of online documentation and many community posts to draw from. Although the platform has changed, which means some of the posts are out of date and the solutions provided aren't relevant. Of relevance, I read over 400 articles plus documentation to get this first app built in SharePoint, move it to SQL and make it work exactly the way it should.

Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.

I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.

In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that

Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.

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1. PowerApps functionality comes with E1 over E3 License without adding extra costs 2. For Nintex you pay (at the beginning) for each workflow, so my intention would be, to do no workflows to prevent additional costs, but I want a platform with a fair price that allows me to create workflows without thinking about the price for each workflow and we use only some workflow and relative easy workflows and forms as a medium-sized company. 3. PowerApps provides a lot of functionality without needing to invest in premium features directly.

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• Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
• The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.

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• Automation of manual processes brings an ROI on labor costs.
• Intake of data provides clean database design.
• Connectivity to data-lake provides insights and trends into the data.
• Able to scale operations with efficiencies provided by the app.
• Can mature the process and workflows to do more.

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