Kissmetrics vs. SolarWinds SQL Sentry

[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.

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This solution is perfect for a team with a large server count and, at least, moderate experience supporting a SQL Server environment. If the environment is smaller or the team has less experience working with SQL Server performance tuning methodologies, then the tool may be overwhelming for the users.

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• The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
• Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
• Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
• Customer support!

• The Top SQL functionality has been extremely useful for identifying poorly performing queries by resource consumption.
• The flexibility of creating your own Advisory Conditions has allowed us to integrate our custom internal alerts into a centralized dashboard and alerting platform.
• Being able to highlight any chart on the dashboard and then tool-matching that window across all the other charts makes it much easier to correlate the different performance metrics against each other.

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• Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
• Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
• Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.

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• Tuning advice: With all the graphs and data available, it's not always easy to determine the best thing to do. I'd like to see SentryOne provide some best practice analysis based on the historical information collected for the server being looked at.
• They could add help tips or links to help documents, when you select a graph on the dashboard. Inexperienced users tend to put blinders on and focus on one thing when they see a high counter or something out of the ordinary. It would be very useful to include a link that provides underlying help. The link would provide an explanation of the counter in detail and offer possible explanations as to why the counter is off.

Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be

Absolutely. SQL Sentry is an absolute must have for any company with a SQL Server estate. It provides a force multiplier to effectively manage SQL Server, and the feature sets are second to none. The support and expertise at SentryOne is incredible. They are very supportive of both the platform users and helping your business with the product

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Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.

I accept that the flexibility of the alerting comes at a price. Other than the alerting SQL Sentry's interface is intuitive. Connecting to a new SQL instance, given that all the needed ports are open in your firewalls is straight forward. Reviewing the performance and queries for an instance is available in with a right click. As you dig in new tabs are created to present the detailed data. I find the ability to filter and rollup metrics on a query very helpful in dealing with the "it's running slow". You can easily compare the metrics of run times for the same query to let the user know, it's probably data your doing a billion reads instead of the usual 100 thousand.

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The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.

The system is working perfectly in capturing data, but we do experience issues with SQL Timeout when viewing results in the remote clients. This may be due to the fact that our monitoring service is consuming most of the CPU, and it is the same server that is hosting the SQL Repository. We could probably fix the issue by separating the SQL instance from the monitoring service.

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Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.

In most cases the pages load very quickly. In our particular case, we need to do some movement of services to separate our monitoring service to separate infrastructure from the repository. When we first started with SQL Sentry on 5 licenses, we did not have any issues. Since we have now grown that to 25, we are experiencing some challenges. We do not believe this to be a tool problem

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Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.

From their infancy as a smaller company to now as a global player they have always kept focus on prioritising he customer. They know their product and the technology it supports and are easily accessible for both resolving problems with the product all the way to adding value through additional training and assisting with getting return on investment through utilisation of the many features the product provides.

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Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.

sql sentry expert came onsight to review the performance of installation and gave us a good insight to using the tool

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I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.

In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that

Was suggested that we install the process monitors on a dev or qa database server, but we found it more useful to create an IT db server and put it there (along with a few other apps that we use for monitoring).

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Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.

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SQL Sentry offers more features and is customize-able to fit our business needs. It has more centralized management and support. The company's technical support is also top notch. It is also worth mentioning that SentryOne Team Blog is an excellent source. One can find lots of valuable troubleshooting skills on the blog site - very educational and informational.

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We are running 25 instances through a single monitoring service and it is able to keep up. We are finding that this many instances in our environment is about as many as can be handled. We will need to deploy additional monitoring services. Luckily, there is no additional licensing costs to deploy additional monitoring services. For us, it's just an additional Azure VM.

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• Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
• The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.

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• Better customer service as it alerts me automatically to loss of service issues so I can react and either get things fixed before it impacts the customers or to let my management know as soon as possible
• It helps me find expensive SQL so our customers get better performance and we make better use of our resources

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