Klaviyo vs. Makesbridge

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klaviyo
Score 8.9 out of 10
N/A
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 110,000 other paying users leverage their platform…
$20
per month
Makesbridge
Score 8.5 out of 10
Mid-Size Companies (51-1,000 employees)
Makesbridge is a marketing automation product designed for SMBs, featuring core marketing capabilities. It is an on-demand product that is delivered without long-term contracts via a monthly subscription.
$30
per month
Pricing
KlaviyoMakesbridge
Editions & Modules
No answers on this topic
Mini
$29
per month (1 account)
SMB
$75
per month (1 account)
MKS PRO
$150
per month (5 accounts)
Enterprise
$500
per month (10 accounts)
Engage
$1,500
per month (25 accounts)
Pay As You Go
$0
Custom Pricing
Offerings
Pricing Offerings
KlaviyoMakesbridge
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricingMakesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.
More Pricing Information
Community Pulse
KlaviyoMakesbridge
Top Pros
Top Cons
Features
KlaviyoMakesbridge
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Klaviyo
8.3
84 Ratings
6% above category average
Makesbridge
7.7
7 Ratings
1% below category average
WYSIWYG email editor8.174 Ratings6.97 Ratings
Dynamic content8.279 Ratings8.05 Ratings
Ability to test dynamic content7.974 Ratings8.06 Ratings
Landing pages8.02 Ratings7.04 Ratings
A/B testing8.775 Ratings8.45 Ratings
Mobile optimization8.780 Ratings7.96 Ratings
Email deliverability reporting8.083 Ratings8.27 Ratings
List management8.383 Ratings7.27 Ratings
Triggered drip sequences8.874 Ratings8.26 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Klaviyo
8.3
64 Ratings
7% above category average
Makesbridge
8.1
6 Ratings
5% above category average
Lead nurturing automation8.962 Ratings8.26 Ratings
Lead scoring and grading8.120 Ratings7.66 Ratings
Data quality management8.327 Ratings8.26 Ratings
Automated sales alerts and tasks7.825 Ratings8.26 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Klaviyo
8.3
6 Ratings
9% above category average
Makesbridge
8.1
6 Ratings
6% above category average
Calendaring8.36 Ratings7.76 Ratings
Event/webinar marketing00 Ratings8.44 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Klaviyo
8.3
81 Ratings
10% above category average
Makesbridge
8.0
7 Ratings
6% above category average
Dashboards8.481 Ratings7.67 Ratings
Standard reports8.378 Ratings8.47 Ratings
Custom reports8.142 Ratings8.17 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Klaviyo
8.9
62 Ratings
16% above category average
Makesbridge
7.6
6 Ratings
0% above category average
API8.858 Ratings7.14 Ratings
Role-based workflow & approvals8.625 Ratings8.15 Ratings
Customizability8.833 Ratings7.26 Ratings
Integration with Salesforce.com9.45 Ratings8.26 Ratings
Third-party software integrations8.86 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Klaviyo
-
Ratings
Makesbridge
8.8
6 Ratings
16% above category average
Social sharing and campaigns00 Ratings8.54 Ratings
Social profile integration00 Ratings9.13 Ratings
Best Alternatives
KlaviyoMakesbridge
Small Businesses
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Score 9.4 out of 10
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Score 9.4 out of 10
Medium-sized Companies
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Score 9.3 out of 10
PFL Direct Mail Platform
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Score 9.3 out of 10
Enterprises
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Score 9.3 out of 10
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Score 9.3 out of 10
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User Ratings
KlaviyoMakesbridge
Likelihood to Recommend
9.2
(84 ratings)
8.2
(7 ratings)
Likelihood to Renew
10.0
(2 ratings)
9.1
(2 ratings)
Usability
8.0
(3 ratings)
8.8
(2 ratings)
Availability
-
(0 ratings)
9.1
(2 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
9.0
(1 ratings)
8.2
(2 ratings)
Online Training
-
(0 ratings)
5.5
(1 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
KlaviyoMakesbridge
Likelihood to Recommend
Klaviyo
Well suited for businesses with email and SMS lists who are advertising. Less suited for businesses that don't rely on heavy touchpoints with customers. We find most businesses would benefit from having this type of product but not sure for businesses that don't rely on marketing. We love it so far!
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Makesbridge Technology
Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.
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Pros
Klaviyo
  • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
  • Klaviyo helps me to measure the success of email campaigns.
  • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
Read full review
Makesbridge Technology
  • Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
  • The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.
Read full review
Cons
Klaviyo
  • At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
  • Can be pricey depending on company and email list.
  • Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
Read full review
Makesbridge Technology
  • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
  • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
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Likelihood to Renew
Klaviyo
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
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Makesbridge Technology
Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
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Usability
Klaviyo
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
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Makesbridge Technology
I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
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Reliability and Availability
Klaviyo
No answers on this topic
Makesbridge Technology
Their tech support staff is the BEST I have worked with!
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Performance
Klaviyo
No answers on this topic
Makesbridge Technology
Best tech support in the software industry.
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Support Rating
Klaviyo
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
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Makesbridge Technology
While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should
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Implementation Rating
Klaviyo
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
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Makesbridge Technology
No answers on this topic
Alternatives Considered
Klaviyo
Mailchimp was used early in the business when we didn't have as many customers and weren't segmenting. We've used Yotpo for loyalty, reviews, and, most recently, SMS. We have yet to try Klaviyo reviews or SMS, but it would be nice to have all of these items in one suite
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Makesbridge Technology
Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
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Return on Investment
Klaviyo
  • ROI was over 300%
  • Increased repeat sales by 33%
  • Increase AOV on orders by targeting persons with historically high purchases
  • Increase customer acquisition volume by converting email prospects into customers
  • Increase customer retention by integrating test (SMS) messaging to many customers. The result was a higher response rate.
Read full review
Makesbridge Technology
  • Good customer service and allows us to use our leads without much restriction.
  • Price still considered quite high for a very small business like us.
Read full review
ScreenShots

Klaviyo Screenshots

Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers

Makesbridge Screenshots

Screenshot of B2B marketing automation is mostly about delivering leads on a silver platter.  Your sales Reps reap the benefits of an automation platform that drives digital engagement, intelligently tags contacts based on rules and tells sales who to call.Screenshot of Sales reps view tags, scores and alert messages. They know what prospects are hot for because they can filter activity by web visits, email clicks and alerts messages.Screenshot of Maximize campaign response with dynamic content blocks.Screenshot of The world's easiest drag-and-drop HTML Editor speeds campaign and landing page production. There are dozens of mobile compatible templates to make publishing even easier!Screenshot of Marketers see how drip messages perform with opens, clicks, social shares, web visits generated and conversions. You can even view populations of who's taken action.Screenshot of X-Ray Vision of interest! Drill down into the report even further to see a complete history of a prospect's web visits history and duration spent on each page.