Later Social vs. Sprout Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Later Social
Score 8.5 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
Sprout Social
Score 8.3 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
$249
per month per user
Pricing
Later SocialSprout Social
Editions & Modules
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Standard
$199 annual / $249 monthly
per user/per month
Professional
$299 annual / $399 monthly
per user/per month
Advanced
$399 annual / $499 monthly
per user/per month
Free Trial
Free
for 30 days
Offerings
Pricing Offerings
Later SocialSprout Social
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details33% discount available for annual subscription.
More Pricing Information
Community Pulse
Later SocialSprout Social
Considered Both Products
Later Social
Chose Later Social
Later is very affordable and kind of a hidden gem. While Sprout Social provides analytics that Later doesn't have, that's not a feature we were looking for. Multiple users do not cost extra money and the number of posts you get based on your plan is more than enough even if you …
Chose Later Social
Sprout Social is a great tool, however, the price for a smaller company like ours was prohibitive. Later doesn't have LinkedIn support the way Sprout Social does, however Later does have unique product offerings for Instagram that ultimately set them apart for our team. We've …
Chose Later Social
As a social media manager I find that Buffer, Hootsuite and Sproutsocial are superior to all features available on Later.
Sprout Social
Chose Sprout Social
Hootsuite, Gremln, Spredfast
Top Pros
Top Cons
Features
Later SocialSprout Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Later Social
-
Ratings
Sprout Social
7.7
53 Ratings
0% below category average
Boolean keyword searches00 Ratings7.239 Ratings
Filtering out noise/spam00 Ratings7.343 Ratings
Sentiment analysis00 Ratings7.624 Ratings
Broad channel coverage00 Ratings8.834 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Later Social
-
Ratings
Sprout Social
4.9
57 Ratings
48% below category average
Content planning and scheduling00 Ratings7.357 Ratings
Audience targeting00 Ratings2.848 Ratings
Content optimization00 Ratings3.349 Ratings
Workflow management00 Ratings6.252 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Later Social
-
Ratings
Sprout Social
6.2
55 Ratings
27% below category average
Automated routing and prioritization00 Ratings2.525 Ratings
Customer interaction histories00 Ratings8.151 Ratings
Bulk actions00 Ratings7.846 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Later Social
-
Ratings
Sprout Social
4.6
39 Ratings
52% below category average
Lead generation00 Ratings2.231 Ratings
Content marketing00 Ratings2.835 Ratings
Paid media management00 Ratings6.23 Ratings
Campaigns and promotions00 Ratings7.24 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Later Social
-
Ratings
Sprout Social
7.6
59 Ratings
12% below category average
Twitter00 Ratings7.757 Ratings
Facebook00 Ratings6.259 Ratings
LinkedIn00 Ratings8.552 Ratings
Google+00 Ratings7.721 Ratings
Instagram00 Ratings7.649 Ratings
Pinterest00 Ratings7.214 Ratings
YouTube00 Ratings8.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Later Social
-
Ratings
Sprout Social
6.0
58 Ratings
27% below category average
Campaign success analytics00 Ratings3.954 Ratings
Real-time tracking00 Ratings6.955 Ratings
Competitor analysis00 Ratings7.247 Ratings
Account management
Comparison of Account management features of Product A and Product B
Later Social
-
Ratings
Sprout Social
7.7
58 Ratings
6% below category average
Role-based user permissions & privileges00 Ratings7.755 Ratings
Mobile access00 Ratings7.751 Ratings
Best Alternatives
Later SocialSprout Social
Small Businesses
Publer
Publer
Score 9.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Later SocialSprout Social
Likelihood to Recommend
9.8
(15 ratings)
7.8
(115 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(62 ratings)
Usability
9.4
(3 ratings)
7.3
(42 ratings)
Availability
-
(0 ratings)
7.7
(8 ratings)
Performance
-
(0 ratings)
8.0
(7 ratings)
Support Rating
9.0
(9 ratings)
5.4
(37 ratings)
Online Training
-
(0 ratings)
7.3
(3 ratings)
Implementation Rating
-
(0 ratings)
10.0
(11 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Later SocialSprout Social
Likelihood to Recommend
Later
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
Read full review
Sprout Social
Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users
Read full review
Pros
Later
  • Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
  • The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
  • Captions can be saved if there are posts or common phrases that repeated and shared out from the content.
Read full review
Sprout Social
  • The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
  • It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
  • Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
Read full review
Cons
Later
  • I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
  • I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
  • The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
Read full review
Sprout Social
  • I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement.
  • I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing.
  • I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only.
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Likelihood to Renew
Later
No answers on this topic
Sprout Social
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
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Usability
Later
Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
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Sprout Social
Sprout Social is extremely user-friendly. The publishing feature is easy to use, and provides previews of what your content will look like once posted. I also love the calendar view where you can view all posts you have scheduled for the month. The collaborative nature of the platform makes working directly in Sprout Social with clients a breeze, and we are seeing our content get approved much faster.
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Reliability and Availability
Later
No answers on this topic
Sprout Social
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
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Performance
Later
No answers on this topic
Sprout Social
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Read full review
Support Rating
Later
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
Read full review
Sprout Social
Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service.
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Online Training
Later
No answers on this topic
Sprout Social
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
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Implementation Rating
Later
No answers on this topic
Sprout Social
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Read full review
Alternatives Considered
Later
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
Read full review
Sprout Social
I used Buffer previous to Sprout Social for two years. It was a good solution as we were getting a handle on scheduling content. It was the first real tool we had for this. But we outgrew it and they began removing features that were critical to our workflow, such as the RSS Feed. While their 50% off policy for non-profits was very helpful, once we started adding up the cost to use features like Replies and Analytics, we discovered that our needs were simply too robust for Buffer to handle. Sprout Social was the solution suggested by all our peers and we've been very happy with it ever since.
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Return on Investment
Later
  • Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
  • Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
Read full review
Sprout Social
  • Sprout has given insights to lead our creative refreshes every quarter. As we have a healthy budget on paid social, it is crucial to understand the type of creative that works best.
  • Sprout has the ability to send notifications based on certain types of messages received. This is crucial for social media teams who don't have 24/7 coverage but need to be notified of urgent matters.
  • Sprout has saved me hours of time as I no longer pull analytics natively from each social platform. The generated reports give me a look at all of the platforms and can be customized.
Read full review
ScreenShots

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.