Lead Forensics vs. Lucky Orange

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lead Forensics
Score 9.0 out of 10
N/A
UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A
Lucky Orange
Score 6.7 out of 10
N/A
Lucky Orange is a conversion optimization tool with features including heatmaps, session recording, conversion funnels, form analytics, and chat.
$0
(tracks up to 100 monthly sessions)
Pricing
Lead ForensicsLucky Orange
Editions & Modules
No answers on this topic
Free
$0
Track up to 100 monthly sessions
Build
$39
per month Track up to 5,000 monthly sessions
Grow
$89
per month Track up to 15,000 monthly sessions
Expand
$229
per month Starts with 50,000 monthly sessions
Scale
$899
per month Starts with 300,000 monthly sessions
Offerings
Pricing Offerings
Lead ForensicsLucky Orange
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details20% discount for annual billing.
More Pricing Information
Community Pulse
Lead ForensicsLucky Orange
Features
Lead ForensicsLucky Orange
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Lead Forensics
8.6
60 Ratings
6% above category average
Lucky Orange
-
Ratings
Lead Conversion Tracking8.051 Ratings00 Ratings
Bounce Rate Measurement8.342 Ratings00 Ratings
Device and Browser Reporting8.549 Ratings00 Ratings
Pageview Tracking9.157 Ratings00 Ratings
Event Tracking8.443 Ratings00 Ratings
Reporting in real-time8.552 Ratings00 Ratings
Referral Source Tracking9.251 Ratings00 Ratings
Customizable Dashboards9.054 Ratings00 Ratings
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Lead ForensicsLucky Orange
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Siteimprove
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User Ratings
Lead ForensicsLucky Orange
Likelihood to Recommend
9.0
(82 ratings)
8.0
(5 ratings)
Likelihood to Renew
-
(0 ratings)
5.0
(1 ratings)
Usability
8.9
(64 ratings)
-
(0 ratings)
Support Rating
8.1
(3 ratings)
9.0
(1 ratings)
User Testimonials
Lead ForensicsLucky Orange
Likelihood to Recommend
Lead Forensics
Lead Forensics has helped the team monitor and track high intent prospects, and reference their buying behaviour against conversations. Lead Forensics may struggle to deliver meaningful lead volume in our ICP. In this case, the outbound team could be chasing companies that aren’t aligned with [...]'s core offering or aren’t showing genuine buying intent.
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Lucky Orange
Due to its price structure lick your ages best for smaller businesses it’s actually rather affordable. It also works best on WordPress Squarespace or Shopify websites. I would recommend that someone be in charge of managing the interface and be responsible for watching user behavior videos or you will lose out on Valuable insights. This product doesn’t want itself all that well two single page apps or websites with lots of website visitors one thing I wish that they would’ve let us do is only capture videos if a user did a specific action. Another issue is that the videos only were saved for 30 days.
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Pros
Lead Forensics
  • Lead Forensics helps us see which companies are visiting our site, even if they don’t fill out a form. This gives us a chance to reach out to businesses that are already showing interest but might not have contacted us yet.
  • Instead of cold-calling random prospects, we can see which pages a company has viewed and how often they return. This helps us tailor our conversations based on what they’re actually interested in.
  • The Lead Forensics support team has been great whenever we’ve had questions. They’re quick to respond and always ready to help, whether it’s troubleshooting an issue or offering advice on how to get the most out of the platform.
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Lucky Orange
  • Great visual interface. Helps us to zero in on what we need to do our job.
  • Easy set up for adding pages to heatmaps and recordings. Comprehensive interface for viewing results.
  • Reasonable pricing. Our clients enjoy the low entry price to be able to see just how valuable the product is.
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Cons
Lead Forensics
  • Better updates on companies' current names. Often if a company was a different company years ago it still says the old company name which is confusing.
  • Better identifying the correct location. Sometimes it seems like that the location coming up is the wrong location.
  • Giving a better understanding of how they got to the website would help too. Often is says "direct" but I would like to know if it was via a link from an email or what
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Lucky Orange
  • Aggregated data for a particular page type or directory is clunky and requires multiple steps.
  • Heatmap access requires direct input of targeted pages - having quick links would be easier.
  • Lucky Orange's code snippet can result in a site's security settings blocking the real-time heatmaps, requiring you to disable your security settings, remove site code, or manually debug your site code to view your heatmap overlays.
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Likelihood to Renew
Lead Forensics
No answers on this topic
Lucky Orange
The pricing options for large business are very lacking. The value of Lucky Orange doesn't really increase after your first 50,000 page visits but the service is on a sliding scale so the more traffic you have the more they charge. In addition, we got lots of useful information out of lucky orange in the beginning but after a while we knew what things needed to be fixed and are waiting on our developers to create the AB tests.
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Usability
Lead Forensics
I give it an 8 because with just 15–30 minutes a day, I can uncover valuable activity that leads to real revenue. It’s simple to use, and the insights help me prioritize outreach effectively. That small daily investment consistently turns into meaningful follow-ups, upsells, and new opportunities, making it a strong contributor to my sales results.
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Lucky Orange
No answers on this topic
Support Rating
Lead Forensics
[Their] support is great, [whether] you call or send in an email. They are always friendly and willing to help. Anytime I can’t figure something out and need to reach out, I always get a response back quick[ly] - and they will always offer to go in and make the change, but I like when they show me so I can do it next time.
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Lucky Orange
Good, timely responses from knowledgeable support team members.
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Alternatives Considered
Lead Forensics
I personally use sales intel in tandem with Lead Forensics. They provide different set of data. Lead Forensics is a great tool for helping open up to new markets that you might not have realized existed. It’s an excellent tool for anyone in any facet of sales, worth the money all day long.
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Lucky Orange
Pricing is another great feature from Lucky Orange. Even though they have increased it over time, they remain highly competitive and are still one of the only companies, if not the only one, that offers the combination of features that they have available on their site. So their overall value is going to be nearly impossible to beat. Besides their amazing value, the actual features that they include are very useful and not all companies included all of the features that they offered. For the pricing and the features, nobody else came close.
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Return on Investment
Lead Forensics
  • We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
  • Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.
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Lucky Orange
  • Improve customer satisfaction.
  • Find bugs faster.
  • Get closer to the customer with regular polls.
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ScreenShots

Lead Forensics Screenshots

Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.Screenshot of a view of which businesses are visiting a website, in real-time. Users can categorize visitors according to their stage in the sales pipeline and create actions based upon each visitor profile to commence further engagement, understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations, and review the contact information to commence pro-active engagement to give each customer and prospect an exceptional first impression.Screenshot of marketing campaign analytics that help locate which are driving high value opportunities to a website. Users can track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, to optimize campaigns and invest marketing budget where campaigns are driving maximum engagement and return.Screenshot of detailed firmographics relating to each visiting business, used to qualify and score a visitor, according to their 'fit' for a business. This helps users to understand the size and scope of each visitor, identify where they are located and get their contact information. Automated lead scoring against any specific criteria can be used to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.

Lucky Orange Screenshots

Screenshot of where Lucky Orange organizes key metrics and high-level trends that matter mostScreenshot of how Lucky Orange delivers real time customer support and uses collaboration toolsScreenshot of how surveys can be used to learn more about the products visitors want to see or get feedback on their experience