Lead Forensics vs. VisitorTrack

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lead Forensics
Score 3.8 out of 10
N/A
UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A
VisitorTrack
Score 10.0 out of 10
N/A
VisitorTrack is a web analytics product from netFactor. It works beyond traditional web analytics to convert anonymous website "clicks" into intelligence on business visitors – without any registration action. Positioned as “Caller ID for Your Website”, the reporting and content are designed for B2B lead generation. Users receive detail on the companies visiting a site, executive profiles, address, phone, website, visit details and analytics, along with features like email alerts, Salesforce…
$199
per month
Pricing
Lead ForensicsVisitorTrack
Editions & Modules
No answers on this topic
VisitorTrack
$199.00
per month
Offerings
Pricing Offerings
Lead ForensicsVisitorTrack
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsVisitorTrack plans start at $199
More Pricing Information
Best Alternatives
Lead ForensicsVisitorTrack
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Score 8.7 out of 10
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Score 8.7 out of 10
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All AlternativesView all alternativesView all alternatives
User Ratings
Lead ForensicsVisitorTrack
Likelihood to Recommend
1.3
(19 ratings)
10.0
(7 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Support Rating
8.1
(3 ratings)
10.0
(2 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Lead ForensicsVisitorTrack
Likelihood to Recommend
Lead Forensics
It is a costly solution but well worth the money because of the details and information. We used others in the past but switched because it links with WIX. Sometimes I feel as if it is not capturing all our web traffic simply because it doesn't even track when our business is using it. It is good for some leads but I think there can be more it is missing.
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netFactor
VisitorTrack is best used with websites that have good page/file naming conventions. You can create alerts and reports based on triggers that match certain URLs, or parts of page names. For instance, you would want to consistently name pages related to your products to contain a certain string in the file name, like domainname.com/product_XXXXXXX.html, where "product" is consistent across all your products. There are other techniques, but consistency with naming conventions will be helpful to you. No worries, their support team will help you see what you want to see.
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Pros
Lead Forensics
  • It gives you valid leads that have been on your website looking for your products
  • The information is always accurate and detailed about their visit
  • It notifies you when the customer is looking for help or products, so you know when to reach out to them
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netFactor
  • Bombora without a doubt is the slickest thing you will ever see. How real is that visitor?
  • Built-in contact searches for company to generate a specific marketing list
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Cons
Lead Forensics
  • I wish the process could be a little more automated somehow. Right now it is more manual, at least in our process, to aggregate the accounts and segment accordingly.
  • It seems more geared towards sales, rather than marketing. We are struggling a little to use this at scale, but it could be where we are in maturity of using the product.
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netFactor
  • As a relatively new user, this is not an easy question to answer. I have already seen improvements (Dashboard) since I have been using VisitorTrack.
  • It would be great to see some more 'how to' video's in the help section.
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Usability
Lead Forensics
The tool takes a bit to learn and you go through an onboarding to get a better understanding. Once you go through that, the tool is very user friendly and a piece of cake to use - anyone can go through it, no IT skills need to run and manage their platform.
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netFactor
No answers on this topic
Support Rating
Lead Forensics
While we have not had a lot of issues, the Lead Forensics team has been helpful in addressing them. The software is fairly intuitive, and issues rarely arise. This could also be from a lack of use on our part, but we have not had a great deal of interaction with the customer support team.
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netFactor
VisitorTrack support is outstanding and personalized. I have always gotten prompt answers, directly from their staff without any language barriers, which I typically have to deal with from other vendors who outsource overseas.
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Alternatives Considered
Lead Forensics
Lead Forensics is the best as far as I can tell, but choices that are a fraction of the cost come pretty close. Some places like ThomasNet even throw this functionality in for free now. I guess it's a question of if you view this type of intelligence as a luxury or essential.
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netFactor
VisitorTrack is easy to use and highly accurate. They have a lot of capabilities to sort and filter your data.
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Return on Investment
Lead Forensics
  • In the end, we canceled our subscription, however, we had a couple solid leads from our use. We reached out to those clients. We didn't generate actual business, but at least we're on their radar.
  • In general, we have a better understanding of the marketing capabilities Lead Forensics can offer us. They provided us all of the tools we'd need to be able to recommend it to our clients.
  • We were able to see the effects of our marketing and learn from their successes of different tactics.
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netFactor
  • Ability to identify some key search terms used and make sure they have a presence on our web site
  • Ability to see when new prospects visit our site so we can time follow ups accordingly
  • Ability to set triggers on high value prospects which helps save time (I am a one man team)
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ScreenShots

Lead Forensics Screenshots

Screenshot of Lead Forensics provides detailed insight with regard to who is visiting your website, where they have come from, how your visits trend over time, what they have looked at on your site, as well as providing detailed firmographics about each and every business visitor identified - all in real-time. At a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.Screenshot of Get a detailed view of precisely which businesses are visiting your website in real-time. Categorize visitors according to their stage in your sales pipeline and create actions based upon each visitor profile to commence further engagement. Understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations. Lastly, review the contact information, and commence pro-active engagement to give each customer and prospect an exceptional first impression.Screenshot of Understand which of your marketing campaigns and tactics are driving high value opportunities to your website. Track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, enabling you to optimize campaigns and invest marketing budget where you are driving maximum engagement and return.Screenshot of Detailed firmographics relating to each visiting business, enable you to qualify and score a visitor, according to their 'fit' for your business. Understand the size and scope of each visitor, identify where they are located and get their contact information. Leverage automated lead scoring against your specific criteria in order to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.

VisitorTrack Screenshots

Screenshot of VisitorTrack is like "Caller ID for your Website"Screenshot of Turn anonymous website visitors into B2B leadsScreenshot of Get detailed visitor reports and dashboardsScreenshot of View accurate contact records for the executives you target