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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Lead Liaison

    Score9.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.

    $250

    per month

    LeadIQ

    Score6.1 out of 10
    N/ALeadIQ is a prospecting platform that helps outbound sales teams build pipeline through contact data, a AI cold email writing assistant, contact and account tracking for job changes, and CRM enrichment, all integrated into sales tools used daily.

    $0

    per month per user

    Pricing
    Lead LiaisonLeadIQ
    Editions & Modules
    Inbound Marketing
    $250
    per month
    Sales Enablement
    $450
    per month 5 users
    Omnibound Marketing
    $780
    per month
    Lifecycle Marketing
    $1,500
    per month
    Event Lead Management
    starting at $2000
    Free
    $0
    per month per user
    Essential
    $39
    per month per user
    Pro
    $79
    per month per user
    Enterprise
    Ask Sales
    Offerings
    Pricing Offerings
    Lead LiaisonLeadIQ
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup Fee$499 Depends on packageNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Lead LiaisonLeadIQ
    Considered Both Products
    Lead Liaison
    No answer on this topic
    LeadIQ
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    85%
    Would buy again
    17 Answers
    Delivers good value for the price
    No answers on this topic
    88%
    Delivers good value for the price
    15 Answers
    Happy with the feature set
    No answers on this topic
    80%
    Happy with the feature set
    16 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    78%
    Lived up to sales and marketing promises
    14 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    15 Answers
    Features
    Lead LiaisonLeadIQ
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Lead Liaison and LeadIQ
    Feature
    Lead Liaison
    8.8
    8 Ratings
    12% above category average
    LeadIQ
    -
    Ratings
    WYSIWYG email editor9.08 Ratings00 Ratings
    Dynamic content8.57 Ratings00 Ratings
    Ability to test dynamic content8.27 Ratings00 Ratings
    Landing pages8.77 Ratings00 Ratings
    A/B testing8.75 Ratings00 Ratings
    Mobile optimization9.06 Ratings00 Ratings
    Email deliverability reporting9.37 Ratings00 Ratings
    List management8.88 Ratings00 Ratings
    Triggered drip sequences9.05 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Lead Liaison and LeadIQ
    Feature
    Lead Liaison
    9.0
    8 Ratings
    13% above category average
    LeadIQ
    -
    Ratings
    Lead nurturing automation9.58 Ratings00 Ratings
    Lead scoring and grading9.08 Ratings00 Ratings
    Data quality management8.87 Ratings00 Ratings
    Automated sales alerts and tasks8.87 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Lead Liaison and LeadIQ
    Feature
    Lead Liaison
    8.9
    6 Ratings
    16% above category average
    LeadIQ
    -
    Ratings
    Calendaring8.86 Ratings00 Ratings
    Event/webinar marketing9.06 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Lead Liaison and LeadIQ
    Feature
    Lead Liaison
    8.8
    6 Ratings
    15% above category average
    LeadIQ
    -
    Ratings
    Social sharing and campaigns9.06 Ratings00 Ratings
    Social profile integration8.56 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Lead Liaison and LeadIQ
    Feature
    Lead Liaison
    9.2
    7 Ratings
    20% above category average
    LeadIQ
    -
    Ratings
    Dashboards9.07 Ratings00 Ratings
    Standard reports9.37 Ratings00 Ratings
    Custom reports9.37 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Lead Liaison and LeadIQ
    Feature
    Lead Liaison
    8.5
    8 Ratings
    11% above category average
    LeadIQ
    -
    Ratings
    API8.88 Ratings00 Ratings
    Role-based workflow & approvals8.56 Ratings00 Ratings
    Customizability8.07 Ratings00 Ratings
    Integration with Salesforce.com8.06 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.04 Ratings00 Ratings
    Integration with SugarCRM9.03 Ratings00 Ratings
    Prospecting
    Comparison of Prospecting features of Lead Liaison and LeadIQ
    Feature
    Lead Liaison
    -
    Ratings
    LeadIQ
    7.4
    11 Ratings
    4% below category average
    Advanced search00 Ratings7.710 Ratings
    Identification of new leads00 Ratings5.69 Ratings
    List quality00 Ratings6.311 Ratings
    List upload/download00 Ratings8.010 Ratings
    Ideal customer targeting00 Ratings7.07 Ratings
    Load time/data access00 Ratings9.711 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Lead Liaison and LeadIQ
    Feature
    Lead Liaison
    -
    Ratings
    LeadIQ
    8.3
    11 Ratings
    7% above category average
    Contact information00 Ratings8.011 Ratings
    Company information00 Ratings9.711 Ratings
    Industry information00 Ratings7.310 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Lead Liaison and LeadIQ
    Feature
    Lead Liaison
    -
    Ratings
    LeadIQ
    7.7
    11 Ratings
    3% above category average
    Lead qualification process00 Ratings6.45 Ratings
    Smart lists and recommendations00 Ratings5.35 Ratings
    Salesforce integration00 Ratings9.78 Ratings
    Company/business profiles00 Ratings7.38 Ratings
    Alerts and reminders00 Ratings7.54 Ratings
    Data hygiene00 Ratings7.010 Ratings
    Automatic data refresh00 Ratings9.38 Ratings
    Tags00 Ratings8.06 Ratings
    Filters and segmentation00 Ratings8.76 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Lead Liaison and LeadIQ
    Feature
    Lead Liaison
    -
    Ratings
    LeadIQ
    6.3
    2 Ratings
    17% below category average
    Sales email templates00 Ratings6.12 Ratings
    Append emails to records00 Ratings6.52 Ratings
    Best Alternatives
    Lead LiaisonLeadIQ
    Small Businesses
    Vbout
    Score9.9 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Lead LiaisonLeadIQ
    Likelihood to Recommend
    9.1
    (8 ratings)
    6.7
    (21 ratings)
    Likelihood to Renew
    9.1
    (1 ratings)
    9.0
    (1 ratings)
    Usability
    8.2
    (1 ratings)
    8.0
    (2 ratings)
    Support Rating
    9.1
    (1 ratings)
    7.7
    (10 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Lead LiaisonLeadIQ
    Likelihood to Recommend
    Lead Liaison
    I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM. For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
    Read full review
    LeadIQ
    I think LeadIQ is a great tool. It helps me with prospecting, writing emails, finding information about prospects, etc. I use it daily when writing emails and trying to find people to reach out to. It works well with CRM integration, and most of the time, the extension and scribe functions are working. Sometimes, the numbers are not accurate.
    Incentivized
    Read full review
    Pros
    Lead Liaison
    • The form customization is perfect. Very easy to use.
    • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
    • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
    Incentivized
    Read full review
    LeadIQ
    • Capturing contact and lead information: Name, Designation, Phone Numbers, Work Email Address, Company board line number - almost every single data point one needs in lead or demand generation. The checkmark for verified information is a cherry on the cake.
    • LeadIQ integrates with LinkedIn Sales Navigator, Salesforce, and even SalesLoft pretty well. A simple click of a button from LSN can import the lead into Salesforce. A boon for any Outbound sales team. Additionally, capturing multiple contacts in a single go as well as importing them into a cadence is a time--saver.
    • It's also a community. Since users can suggest changes to make lead information more accurate as well as the option to request more information on a particular lead.
    Incentivized
    Read full review
    Cons
    Lead Liaison
    • ROI reporting is lacking to some degree.
    • We get too many feature updates but it doesn't appear to contain anything useful.
    • Not integration friendly.
    Incentivized
    Read full review
    LeadIQ
    • Rocky start to using it - but good follow up with customer service.
    • It can create duplicates in salesforce sometimes which is a headache for some departments who require salesforce to be our pure data source.
    • Sometimes the numbers aren't correct for the right individual - it gets numbers from wrong people with the same name - this has only happened a couple of times, very rare.
    Incentivized
    Read full review
    Likelihood to Renew
    Lead Liaison
    Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
    Read full review
    LeadIQ
    We have been very happy with LeadIQ for the past several years. They have quality data at a fair price and that is the most important thing for us. Their product continues to grow and expand and they are great to work with from a customer experience point of view.
    Incentivized
    Read full review
    Usability
    Lead Liaison
    One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
    Read full review
    LeadIQ
    the data pool of contacts and lead info could be better compared to the other software competitors. The software is still quite easy to use and it has an extension which makes it easy to work side by side with either linkedin or salesforce. One item that doesn't work well which the rep showed us was pulling up the account page on salesforce and LeadIQ being able to pull up the company details based on the domain. That isn't working for us. Perhaps it's the industry we're in.
    Incentivized
    Read full review
    Support Rating
    Lead Liaison
    Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
    Read full review
    LeadIQ
    I have yet to contact LeadIQ regarding support for the tool. Usability is pretty straight forward, and I was trained well to use the tool properly. I am giving the rating of a five since I can not say I have had contact with the support team.
    Incentivized
    Read full review
    Implementation Rating
    Lead Liaison
    Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
    Read full review
    LeadIQ
    No answers on this topic
    Alternatives Considered
    Lead Liaison
    I have not used any other product than Lead Liasion. I just recently started using this product and was not aware of the other options. Either way I am looking forward to seeing how far I am able to succeed using Lead Liasion and will continue to use this platform in the future.
    Incentivized
    Read full review
    LeadIQ
    The user experience and design of the platform + the data health were far superior to UpLead and the other tools I demoed. I was also impressed by the pricing structure and the ability for me to pick and choose my plan or customize based on the sales team numbers and team capacity.
    Incentivized
    Read full review
    Return on Investment
    Lead Liaison
    • Ability to attract more targeted prospects.
    • Deepen the relationship with existing clients AND increase the amount of revenue from clients as this is an added service in addition to our online marketing services.
    • One client paid for my costs!
    Read full review
    LeadIQ
    • So far not a happy customer. We have had a few positive results but for the most part, all phone numbers are relatively inaccurate or they are personal numbers scraped from LinkedIn. When calling a personal number, people are surprised and find it intrusive.
    • We would not recommend this service until it invests more into correct corporate switchboard numbers at the bare minimum. Currently, these are often incorrect.
    Read full review
    ScreenShots

    Lead Liaison Screenshots

    Screenshot of Lead Liaison DashboardScreenshot of Lead Liaison Content CreationScreenshot of Lead Liaison Video Marketing

    LeadIQ Screenshots

    Screenshot of Teams can send the right message, to the right person, at the right time to break through the noise and build more sales pipeline.Screenshot of Patented AI technology that can generate tailored cold emails with just a few clicks. Supports personalized cold outreach at scale to improve reply rates and meetings booked.Screenshot of Locates emails and mobile phones for ideal buyers, and sends them to systems of record.Screenshot of Keeps tabs on key accounts by sending notifications when job changes occur in a daily feed.Screenshot of Salesforce enrichment tool that helps to keep the user's system of record accurate, while improving speed to lead on inbound leads.