Lead411 vs. MediaRadar

It is well suited for reaching prospects across a vast array of industries; lead generation, planning for meetings (let's me know who might be attending from the client side and allows me to view their LinkedIn account ahead of time. I wouldn't use it for B2C sales or inexperienced sales support people. One still needs to determine which contacts to download.

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It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.

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Independently Invited by TrustRadius

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• Most importantly --- The DATA is accurate and the platform is straight-forward and simple to use. The native connection to our CRM environment "completes the requirement" from our standpoint. A "10 out of 10"...
• From my experiences and interactions, the culture of the organization is exceptionally focused on customer satisfaction! We've been more than pleased with EVERY SINGLE interaction with Lead411....they go out of their way to be of assistance. A "10 out of 10"...

• One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use.
• The contact information is super organized and the site overall is very user-friendly.

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• Ability to search contacts and companies by actual street and physical address is not there yet. This is extremely helpful when trying to strategically work a particular neighborhood where you're trying to build up your own individual name and brand recognition. It's also a way of keeping others in the sales force from stepping on the toes or duplicating efforts of another sales rep.

• I think the user interface could use improvement.
• Would be nice to have more accurate phone # information.
• Could be updated more frequently.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Lead411 is utilized by our team and as they improve their functionality for company look ups in batches, we are interested in testing it

I would rate Lead411’s overall usability a 9 out of 10. The platform is intuitive, easy to navigate, and provides quick access to accurate data. Features like advanced search filters and integrations make it seamless for sales teams. Minor improvements could be made in global data coverage, but overall, it’s highly efficient and user-friendly.

They are very good at responding to my questions.

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ZoomInfo certainly is class when it comes to its capabilities. That said, if you're in a heavy outbound role and you just want to get down to the nitty gritty Lead411 is a cost effective measure to get you the information you need to be as successful as you can possibly be.

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Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

MediaRadar is what my company chooses to use for this purpose because of a few specific unique things it does, such as tracking competitors and allowing us to make mock-ups.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• I've been able to receive some great contact info that has led to me booking new speakers.
• I've wasted a lot of time and credits on data that says it was verified and is not correct.
• It is very labor intensive to keep cost down.

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Invited by the Vendor

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• Given the spend amounts in media, finding the right contacts has a big ROI.
• Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
• They have a concierge to help you if it's missing contacts.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info