LeadSquared vs. Salesforce Starter

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LeadSquared
Score 7.5 out of 10
N/A
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.
$50
per month per user
Salesforce Starter
Score 8.9 out of 10
Small Businesses (1-50 employees)
Salesforce Starter (formerly Salesforce Essentials) is a small business CRM that replaces the former SalesforceIQ product. It is priced at $35 per user, on a monthly basis, or at $25 per month for if billed annually ($300) and can be tried free for 14 days on a trial.
$35
per month per user
Pricing
LeadSquaredSalesforce Starter
Editions & Modules
Sales Super
$50
per month per user
LeadSquared Sales Pro
$60
per month per user
No answers on this topic
Offerings
Pricing Offerings
LeadSquaredSalesforce Starter
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAdditional add-ons and modules available for expanded functionality.
More Pricing Information
Community Pulse
LeadSquaredSalesforce Starter
Features
LeadSquaredSalesforce Starter
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
LeadSquared
7.4
39 Ratings
8% below category average
Salesforce Starter
-
Ratings
WYSIWYG email editor7.035 Ratings00 Ratings
Dynamic content7.027 Ratings00 Ratings
Landing pages5.832 Ratings00 Ratings
A/B testing8.110 Ratings00 Ratings
Mobile optimization6.033 Ratings00 Ratings
Email deliverability reporting5.039 Ratings00 Ratings
List management9.038 Ratings00 Ratings
Triggered drip sequences10.024 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
LeadSquared
8.5
40 Ratings
11% above category average
Salesforce Starter
-
Ratings
Lead nurturing automation10.038 Ratings00 Ratings
Lead scoring and grading9.039 Ratings00 Ratings
Data quality management5.116 Ratings00 Ratings
Automated sales alerts and tasks10.036 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
LeadSquared
4.1
25 Ratings
56% below category average
Salesforce Starter
-
Ratings
Calendaring2.114 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
LeadSquared
6.0
39 Ratings
23% below category average
Salesforce Starter
-
Ratings
Dashboards6.039 Ratings00 Ratings
Standard reports8.039 Ratings00 Ratings
Custom reports4.033 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
LeadSquared
9.0
35 Ratings
11% above category average
Salesforce Starter
-
Ratings
API10.031 Ratings00 Ratings
Role-based workflow & approvals8.030 Ratings00 Ratings
Customizability10.035 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
LeadSquared
-
Ratings
Salesforce Starter
8.8
7 Ratings
13% above category average
Customer data management / contact management00 Ratings7.87 Ratings
Territory management00 Ratings7.77 Ratings
Opportunity management00 Ratings9.07 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings9.76 Ratings
Quote & order management00 Ratings9.35 Ratings
Interaction tracking00 Ratings8.36 Ratings
Channel / partner relationship management00 Ratings9.75 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
LeadSquared
-
Ratings
Salesforce Starter
7.8
6 Ratings
1% above category average
Lead management00 Ratings7.86 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
LeadSquared
-
Ratings
Salesforce Starter
8.4
5 Ratings
9% above category average
Task management00 Ratings9.45 Ratings
Billing and invoicing management00 Ratings6.95 Ratings
Reporting00 Ratings9.05 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
LeadSquared
-
Ratings
Salesforce Starter
9.1
5 Ratings
18% above category average
Forecasting00 Ratings9.15 Ratings
Pipeline visualization00 Ratings8.85 Ratings
Customizable reports00 Ratings9.35 Ratings
Customization
Comparison of Customization features of Product A and Product B
LeadSquared
-
Ratings
Salesforce Starter
7.7
6 Ratings
1% above category average
Custom fields00 Ratings8.06 Ratings
Custom objects00 Ratings8.05 Ratings
Scripting environment00 Ratings6.75 Ratings
API for custom integration00 Ratings8.05 Ratings
Security
Comparison of Security features of Product A and Product B
LeadSquared
-
Ratings
Salesforce Starter
9.0
6 Ratings
7% above category average
Single sign-on capability00 Ratings9.06 Ratings
Role-based user permissions00 Ratings9.06 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
LeadSquared
-
Ratings
Salesforce Starter
8.2
5 Ratings
10% above category average
Social engagement00 Ratings8.25 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
LeadSquared
-
Ratings
Salesforce Starter
8.0
5 Ratings
7% above category average
Marketing automation00 Ratings8.25 Ratings
Compensation management00 Ratings7.85 Ratings
Platform
Comparison of Platform features of Product A and Product B
LeadSquared
-
Ratings
Salesforce Starter
8.4
6 Ratings
11% above category average
Mobile access00 Ratings8.46 Ratings
Best Alternatives
LeadSquaredSalesforce Starter
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 8.8 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Agile CRM
Agile CRM
Score 9.4 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LeadSquaredSalesforce Starter
Likelihood to Recommend
7.0
(41 ratings)
9.0
(7 ratings)
Likelihood to Renew
8.8
(9 ratings)
4.0
(1 ratings)
Usability
9.0
(4 ratings)
8.7
(4 ratings)
Support Rating
9.8
(4 ratings)
-
(0 ratings)
User Testimonials
LeadSquaredSalesforce Starter
Likelihood to Recommend
LeadSquared
1. Very suitable for an omnichannel business, as it can capture both online and offline lead sources and allows for follow ups. 2. Very suitable for call centers as lead and call tracking can be done very easily using LeadSquared. 3. Not very suitable for on field sales. Even though the mobile app does facilitate portability, the overall experience does not come close to the desktop version which is not feasible for an on field sales representative to use.
Read full review
Salesforce
If you own a business that has complex selling processes or requires integrations with 3rd party tools/systems, you should look at Professional, Enterprise, or Unlimited editions. Salesforce operates very well across pretty much every industry, but not all sales, marketing, and operational processes are created equal. If your marketing process requires a long list of sendable contacts then I would recommend adding on Pardot or Hubspot. Always start small and scale up, to avoid boxing yourself in down the road.
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Pros
LeadSquared
  • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
  • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
  • Daily attendance history and man-days management can be done.
  • Sales performance and their values are mapped clearly.
Read full review
Salesforce
  • Tracking phone calls is extremely easy when using the app on the iphone. After a phone call is complete it prompts the user to enter in call details.
  • SalesforceIQ also automatically logs emails for us. This has saved us time from entering in information manually.
  • SalesforceIQ was easy to set up and allowed us customization for fields that were relevant to our business.
Read full review
Cons
LeadSquared
  • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
  • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
  • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
Read full review
Salesforce
  • Table views can be sorted by column. Filters can be applied, but only to one column. Multi-column filtering like Excel allows would be extremely useful and a big improvement.
  • The ability to quick copy data in a table view would also be helpful, like (ctrl ') in excel.
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Likelihood to Renew
LeadSquared
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
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Salesforce
No answers on this topic
Usability
LeadSquared
Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again - Easy to Use - Flexible - Robust System - Ever-evolving - Support & Service - Integrations with third party tools & technologies - LMS - Data Management & Reports - Landing Page Options
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Salesforce
The system is very user-friendly on a desktop but lacks mobile friendliness. The Customer relationship manager disappears after the deal is signed. We struggled to get the system in a usable format, which was not cost-effective. The CRM system on desktop was great but way more complicated than it should be.
Read full review
Support Rating
LeadSquared
Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
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Salesforce
No answers on this topic
Alternatives Considered
LeadSquared
I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
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Salesforce
more expensive but as an industry leader and go, the learning curve pays for itself in ROI in lost time in onboarding
Read full review
Return on Investment
LeadSquared
  • Leads Management has become very easy.
  • Automated Lead Nurturing helps reduce a lot of manual work.
  • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
Read full review
Salesforce
  • It made the job more efficient for staff so they can spend time doing other tasks rather than configuring and maintaining Salesforce Starter.
Read full review
ScreenShots

LeadSquared Screenshots

Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation

Salesforce Starter Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of