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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    LeadSquared

    Score7.4 out of 10
    N/ALeadSquared is a unified Sales Force Automation and Marketing Automation platform designed for high-velocity sales environments. The system utilizes machine learning (ML) models to automate lead distribution and prioritize customer interactions across sales, marketing, and field operations teams.

    $50

    per month per user

    Salesforce Starter

    Score9 out of 10
    Small Businesses (1-50 employees)
    Salesforce Starter (formerly Salesforce Essentials) is a small business CRM that replaces the former SalesforceIQ product. It is priced at $35 per user, on a monthly basis, or at $25 per month for if billed annually ($300) and can be tried free for 14 days on a trial.

    $35

    per month per user

    Pricing
    LeadSquaredSalesforce Starter
    Editions & Modules
    Sales Super
    $50
    per month per user
    LeadSquared Sales Pro
    $60
    per month per user
    No answers on this topic
    Offerings
    Pricing Offerings
    LeadSquaredSalesforce Starter
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsAdditional add-ons and modules available for expanded functionality.—
    More Pricing Information
    Community Pulse
    LeadSquaredSalesforce Starter
    Considered Both Products
    LeadSquared
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    80%
    Would buy again
    4 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    80%
    Lived up to sales and marketing promises
    4 Answers
    Implementation went as expected
    No answers on this topic
    80%
    Implementation went as expected
    4 Answers
    Features
    LeadSquaredSalesforce Starter
    Sales Force Automation
    Comparison of Sales Force Automation features of LeadSquared and Salesforce Starter
    Feature
    LeadSquared
    -
    Ratings
    Salesforce Starter
    8.7
    7 Ratings
    10% above category average
    Customer data management / contact management00 Ratings7.37 Ratings
    Territory management00 Ratings7.57 Ratings
    Opportunity management00 Ratings9.07 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings9.46 Ratings
    Quote & order management00 Ratings9.55 Ratings
    Interaction tracking00 Ratings8.56 Ratings
    Channel / partner relationship management00 Ratings9.75 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of LeadSquared and Salesforce Starter
    Feature
    LeadSquared
    -
    Ratings
    Salesforce Starter
    7.2
    6 Ratings
    7% below category average
    Lead management00 Ratings7.26 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of LeadSquared and Salesforce Starter
    Feature
    LeadSquared
    -
    Ratings
    Salesforce Starter
    8.2
    5 Ratings
    6% above category average
    Task management00 Ratings9.65 Ratings
    Billing and invoicing management00 Ratings6.35 Ratings
    Reporting00 Ratings8.65 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of LeadSquared and Salesforce Starter
    Feature
    LeadSquared
    -
    Ratings
    Salesforce Starter
    9.0
    5 Ratings
    16% above category average
    Forecasting00 Ratings9.05 Ratings
    Pipeline visualization00 Ratings8.85 Ratings
    Customizable reports00 Ratings9.25 Ratings
    Customization
    Comparison of Customization features of LeadSquared and Salesforce Starter
    Feature
    LeadSquared
    -
    Ratings
    Salesforce Starter
    6.7
    6 Ratings
    13% below category average
    Custom fields00 Ratings7.06 Ratings
    Custom objects00 Ratings7.05 Ratings
    Scripting environment00 Ratings5.75 Ratings
    API for custom integration00 Ratings7.35 Ratings
    Security
    Comparison of Security features of LeadSquared and Salesforce Starter
    Feature
    LeadSquared
    -
    Ratings
    Salesforce Starter
    8.6
    6 Ratings
    2% above category average
    Single sign-on capability00 Ratings8.66 Ratings
    Role-based user permissions00 Ratings8.66 Ratings
    Social CRM
    Comparison of Social CRM features of LeadSquared and Salesforce Starter
    Feature
    LeadSquared
    -
    Ratings
    Salesforce Starter
    8.6
    5 Ratings
    14% above category average
    Social engagement00 Ratings8.65 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of LeadSquared and Salesforce Starter
    Feature
    LeadSquared
    -
    Ratings
    Salesforce Starter
    8.2
    5 Ratings
    8% above category average
    Marketing automation00 Ratings8.35 Ratings
    Compensation management00 Ratings8.15 Ratings
    Platform
    Comparison of Platform features of LeadSquared and Salesforce Starter
    Feature
    LeadSquared
    -
    Ratings
    Salesforce Starter
    8.3
    6 Ratings
    9% above category average
    Mobile access00 Ratings8.36 Ratings
    Best Alternatives
    LeadSquaredSalesforce Starter
    Small Businesses
    Salesflare
    Score10 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LeadSquaredSalesforce Starter
    Likelihood to Recommend
    7.0
    (41 ratings)
    9.0
    (7 ratings)
    Likelihood to Renew
    8.8
    (9 ratings)
    4.0
    (1 ratings)
    Usability
    9.0
    (4 ratings)
    8.4
    (4 ratings)
    Support Rating
    9.8
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    LeadSquaredSalesforce Starter
    Likelihood to Recommend
    LeadSquared
    1. Very suitable for an omnichannel business, as it can capture both online and offline lead sources and allows for follow ups. 2. Very suitable for call centers as lead and call tracking can be done very easily using LeadSquared. 3. Not very suitable for on field sales. Even though the mobile app does facilitate portability, the overall experience does not come close to the desktop version which is not feasible for an on field sales representative to use.
    Read full review
    Salesforce
    If you own a business that has complex selling processes or requires integrations with 3rd party tools/systems, you should look at Professional, Enterprise, or Unlimited editions. Salesforce operates very well across pretty much every industry, but not all sales, marketing, and operational processes are created equal. If your marketing process requires a long list of sendable contacts then I would recommend adding on Pardot or Hubspot. Always start small and scale up, to avoid boxing yourself in down the road.
    Incentivized
    Read full review
    Pros
    LeadSquared
    • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
    • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
    • Daily attendance history and man-days management can be done.
    • Sales performance and their values are mapped clearly.
    Read full review
    Salesforce
    • Tracking phone calls is extremely easy when using the app on the iphone. After a phone call is complete it prompts the user to enter in call details.
    • SalesforceIQ also automatically logs emails for us. This has saved us time from entering in information manually.
    • SalesforceIQ was easy to set up and allowed us customization for fields that were relevant to our business.
    Incentivized
    Read full review
    Cons
    LeadSquared
    • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
    • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
    • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
    Incentivized
    Read full review
    Salesforce
    • Table views can be sorted by column. Filters can be applied, but only to one column. Multi-column filtering like Excel allows would be extremely useful and a big improvement.
    • The ability to quick copy data in a table view would also be helpful, like (ctrl ') in excel.
    Incentivized
    Read full review
    Likelihood to Renew
    LeadSquared
    It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
    Read full review
    Salesforce
    No answers on this topic
    Usability
    LeadSquared
    Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again - Easy to Use - Flexible - Robust System - Ever-evolving - Support & Service - Integrations with third party tools & technologies - LMS - Data Management & Reports - Landing Page Options
    Read full review
    Salesforce
    The system is very user-friendly on a desktop but lacks mobile friendliness. The Customer relationship manager disappears after the deal is signed. We struggled to get the system in a usable format, which was not cost-effective. The CRM system on desktop was great but way more complicated than it should be.
    Incentivized
    Read full review
    Support Rating
    LeadSquared
    Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
    Read full review
    Salesforce
    No answers on this topic
    Alternatives Considered
    LeadSquared
    I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
    Read full review
    Salesforce
    more expensive but as an industry leader and go, the learning curve pays for itself in ROI in lost time in onboarding
    Incentivized
    Read full review
    Return on Investment
    LeadSquared
    • Leads Management has become very easy.
    • Automated Lead Nurturing helps reduce a lot of manual work.
    • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
    Read full review
    Salesforce
    • It made the job more efficient for staff so they can spend time doing other tasks rather than configuring and maintaining Salesforce Starter.
    Incentivized
    Read full review
    ScreenShots

    LeadSquared Screenshots

    Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation

    Salesforce Starter Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshot