Leanplum vs. Mixpanel vs. Waterfall

I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.

Incentivized

As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.

Incentivized

For large organizations that are looking to build big, robust SMS programs and want the benefit of a CRM back-end for managing users and messaging.

Incentivized

• Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
• AB Testing - allows us to see which messages are appreciated/opened more by which customers
• Team collaboration - we can see easily how recently a campaign or message was updated

Incentivized

• Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
• The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
• I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
• The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.

Incentivized

• Customer service. You have your own point of contact. They are very supportive and helpful. They always respond quickly.
• Their deep non-profit discount.
• Their message schedules. Very flexible and it can be a relative schedule to say a pregnant woman's due date and someone's goal date for quit smoking, etc.

Incentivized

• Ability to create User Stories with a predefined funnel of actions that will chain themselves
• Ability to tag users once they enter or leave specific segments
• Should show in a simple page the main KPIS that matter for all our games at once
• More granularity in granting access to subsets (not sharing everything per account)

Incentivized

• Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
• A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.

Incentivized

• Some features require additional cost. The nature of growth means the product becomes more expensive and that is a problem for some buyers.

Incentivized

It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.

Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases

Incentivized

We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.

Incentivized

Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.

Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.

I was not a part of making the decision to use Leanplum over its competitors.

Incentivized

• There was not really any other competitors for this specific use case that had a chance
• We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
• Other solutions out there seemed to be too expensive and this was the most recommended
• Heap seemed to be the best OTHER option but didn't take the time to evaluate

Incentivized

We had EZTexting before. They don't have relative scheduling message so we had to switch to another vendor. We checked into SMS Magic, but they were not very responsive to our sales inquiry and then we received some phone call from India from someone who's very hard to communicate with.

Incentivized

• It helps us build the right features for our users with the help of A/B experimentation
• Re-engagement notifications help us keep company data metrics

Incentivized

• We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
• We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
• We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.

Incentivized

• We have worked with several clients to help them launch and grow their SMS program and the platform helps us doing cutting edge work in this space.

Incentivized