LiftMetrix (discontinued) vs. Zoho Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LiftMetrix (discontinued)
Score 8.7 out of 10
N/A
Social media analytics suite LiftMetrix was acquired by Hootsuite in February 2017 and became Hootsuite Impact, a social media analytics tool emphasizing the needs of larger entities and enterprise. The product has since been discontinued.N/A
Zoho Social
Score 9.2 out of 10
N/A
Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement. Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and the activity of their audience. Zoho Social even goes a step ahead to shows users the percentage of their audience that’s likely to see their post now, suggests the next best time to post and lets them schedule…
$10
per month
Pricing
LiftMetrix (discontinued)Zoho Social
Editions & Modules
No answers on this topic
Standard
$10
per month
Professional
$25
per month
Agency
$200
per month
Agency Plus
$300
per month
Offerings
Pricing Offerings
LiftMetrix (discontinued)Zoho Social
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAdd Ons Users at $10 / user / month Brands $10 / brand / month
More Pricing Information
Features
LiftMetrix (discontinued)Zoho Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
LiftMetrix (discontinued)
-
Ratings
Zoho Social
8.3
356 Ratings
7% above category average
Sentiment analysis00 Ratings8.0254 Ratings
Broad channel coverage00 Ratings8.6350 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
LiftMetrix (discontinued)
-
Ratings
Zoho Social
8.4
426 Ratings
2% above category average
Content planning and scheduling00 Ratings9.3424 Ratings
Audience targeting00 Ratings7.6302 Ratings
Content optimization00 Ratings8.2352 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
LiftMetrix (discontinued)
-
Ratings
Zoho Social
8.2
346 Ratings
0% below category average
Automated routing and prioritization00 Ratings8.0295 Ratings
Customer interaction histories00 Ratings8.4326 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
LiftMetrix (discontinued)
-
Ratings
Zoho Social
8.1
302 Ratings
2% above category average
Lead generation00 Ratings7.7225 Ratings
Content marketing00 Ratings8.4294 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
LiftMetrix (discontinued)
-
Ratings
Zoho Social
9.2
417 Ratings
8% above category average
Twitter00 Ratings9.4372 Ratings
Facebook00 Ratings9.0409 Ratings
LinkedIn00 Ratings9.2367 Ratings
Google+00 Ratings8.9238 Ratings
Instagram00 Ratings9.2339 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
LiftMetrix (discontinued)
-
Ratings
Zoho Social
7.6
343 Ratings
4% below category average
Campaign success analytics00 Ratings7.7341 Ratings
Competitor analysis00 Ratings7.5209 Ratings
Account management
Comparison of Account management features of Product A and Product B
LiftMetrix (discontinued)
-
Ratings
Zoho Social
8.8
372 Ratings
7% above category average
Role-based user permissions & privileges00 Ratings8.5280 Ratings
Mobile access00 Ratings9.1355 Ratings
Best Alternatives
LiftMetrix (discontinued)Zoho Social
Small Businesses
Publer
Publer
Score 9.6 out of 10
Conte.ai
Conte.ai
Score 1.1 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Enterprises
1-Social
1-Social
Score 8.0 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LiftMetrix (discontinued)Zoho Social
Likelihood to Recommend
7.7
(4 ratings)
9.2
(431 ratings)
Likelihood to Renew
-
(0 ratings)
9.4
(13 ratings)
Usability
-
(0 ratings)
9.4
(258 ratings)
Availability
-
(0 ratings)
8.2
(2 ratings)
Performance
-
(0 ratings)
8.2
(3 ratings)
Support Rating
-
(0 ratings)
9.4
(220 ratings)
Online Training
-
(0 ratings)
8.2
(1 ratings)
Implementation Rating
-
(0 ratings)
8.4
(5 ratings)
Configurability
-
(0 ratings)
7.3
(2 ratings)
Ease of integration
-
(0 ratings)
3.6
(2 ratings)
Product Scalability
-
(0 ratings)
8.2
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(2 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(2 ratings)
User Testimonials
LiftMetrix (discontinued)Zoho Social
Likelihood to Recommend
Discontinued Products
The free trial is a good option for start-up businesses or nonprofits. You are limited to 3 accounts and 5 scheduled posts, but you can save drafts ahead, then schedule after some are posted. The paid version is nice but higher price point for start-ups. I can't remember if the insights are useful.
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Zoho
We have a few videos to share on our social media accounts: Linked in, facebook, instagram, twitter, youtube, another personal youtube account, and tiktok. First of the videos will be shared now, but the second one should be shared 3 hours later, and the third one 6 hours later. Also, with some text, on each share... You give this job to a personnel and thrust they will be fast enough to login those accounts and share the content almost at the same time, with no mistakes on the texts we use, and you thing you are done, right? It doesn't work that way in real life situations. However, you can share the same text and video to every platform momentarily by clicking a button by Zoho Social. you can also schedule posts to be shared later at a certain time and date. Now, you can concentrate to develop the character and details of your campaign. And, also, now, you have a personnel who can be useful at some other work
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Pros
Discontinued Products
  • Custom filter comparisons
  • organic vs paid insights
  • easy to digest suggestions moving forward
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Zoho
  • Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
  • Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
  • Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.
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Cons
Discontinued Products
  • The tagging feature could be improved. It currently does not map well to Hootsuite Enterprise's publishing dashboard and requires manually mapping on the back end to connect the two systems.
  • We pay separately for Hootsuite Ads. Hootsuite Impact could better integrate with the Ads platform to get a holistic view of paid and free campaigns.
  • There are a lot of different sections in the platform--for recommendations, insights, dashboards, etc. You can also search things by saving filtered searches and applying those filters to other areas of the platform. How these things work together isn't always clear or intuitive.
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Zoho
  • I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
  • I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
  • I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
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Likelihood to Renew
Discontinued Products
No answers on this topic
Zoho
Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
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Usability
Discontinued Products
No answers on this topic
Zoho
A bit of repetition from previous screens but ultimately I wrote down what success looked like for me if I was to choose a social media tool, and how that would positively impact my business. From assessing all the tools out there, I also had a matrix of what tool offered what functionality. Once I had both reports prepared, I had a top 3 which matched the needs I had from a tool, and, for me, Zoho Social stood out head and shoulders above the competition
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Reliability and Availability
Discontinued Products
No answers on this topic
Zoho
We've never had a problem with availability
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Performance
Discontinued Products
No answers on this topic
Zoho
Excellent performance for what it does. No problem downloading pages on the desktop or mobile. It integrates well with other Zoho products. Outside of Zoho? Forget it.
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Support Rating
Discontinued Products
No answers on this topic
Zoho
I rate the customer support as outstanding. The assistance provided by the support team has been consistently prompt, knowledgeable, and attentive to our needs. Whenever we've encountered issues or had questions, they have swiftly addressed them, guiding us through solutions and ensuring a smooth experience. Their dedication to resolving concerns reflects their commitment to customer satisfaction, and I am thoroughly impressed with the level of support we have received.
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Implementation Rating
Discontinued Products
No answers on this topic
Zoho
You can use Zoho Social out of the box so there weren't any implementation issues.
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Alternatives Considered
Discontinued Products
Hootsuite Impact is far easy to use, both in setup and in pulling reports, than Adobe Social was for us. The visualizations make data far easier to read, and being able to quickly filter through mentions has helped us to be more nimble when pulling reports.
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Zoho
Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
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Scalability
Discontinued Products
No answers on this topic
Zoho
We're a small organization so we haven't needed to deploy across multiple departments or sites.
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Return on Investment
Discontinued Products
  • The time savings for posting has positive ROI by adding leverage.
  • They send emails offering a free upgrade trial but didn't say it was only for first-time users. When I tried that, they charged me for the whole year. Luckily they did refund the cost ($588) and moved back to the free version. That was a shock to see on my card.
  • This was a helpful step for my business.
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Zoho
  • Zoho Social allows me to "see" my messaging planning weeks into the future. I can create themes for a week or month and easily see how it performs.
  • Having all my social accounts in one place saves me time.
  • It is too early for any ROI from Zoho but the amount of content I am putting out has increased by at least 400%.
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ScreenShots

Zoho Social Screenshots

Screenshot of AnalyticsScreenshot of CollaborationScreenshot of Create-PublishScreenshot of InboxScreenshot of Monitor-SearchScreenshot of Social-Media-Marketing