LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. While still at its core a social marketing engine, Linkedin Marketing Solutions now presents a more comprehensive B2B advertising platform. The…
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OpenText Core Endpoint Backup
Score8.3 out of 10
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OpenText Core Endpoint Backup, formerly Carbonite Endpoint, provides an enterprise-grade backup solution for all endpoints, including mobile devices or devices spread across a distributed enterprise network.
Although it offered great features, we didn't really see a lot of traffic or results from the ads we placed. Working in hospitality, we had to strategically time and place our ads around holiday seasons and it can be difficult to predict a marketing campaign. Depending on your market, LinkedIn may not be the best avenue to advertise with.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Carbonite Endpoint 360 is a great solution for any organization with compliance needs. Office 365 defaults to a 30 day backup of all data. Carbonite Endpoint 360 extends this well beyond 30 days and provides an all-inclusive source for retention for data in Office 365. Any small to medium business would greatly benefit from this solution as they can design their entire infrastructure in Office 365 and ensure it's all backed up.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It is excellent at automating your backups. You don't need to manually do it, just set it up once and let it run in the background.
It's pretty simple to set up and use. It will automatically suggest the best options that work for most people and you can be up and running pretty quickly.
It's safe and reliable. We have been using it for a couple of years now and had no major issues.
Their phone support is excellent.
It's also really easy to maintain your backed up data to reduce redundancy.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The Campaign Manager is not good. It seems like the Campaign Manager (where you create and manage your self-serve ad campaigns) is buggy and doesn't have a good flow. Contrast with FB Ad Manager of the Google Adwords/Ads interface, which has a much more simple process to create and edits campaigns, ad groups, ads, keywords, audiences, budgets, etc. LinkedIn Campaign Manager seems to actively work against you trying to make changes to your campaigns.
LinkedIn Campaign Manager offers three options: sponsored content, InMail, and text ads. LinkedIn used to offer other ad services that you couldn't access unless you had a "managed ad account" run by LinkedIn Staff with a dedicated monthly ad spend. It seems most of those "hidden" features have disappeared, though you still have to contract with LinkedIn to offer dynamic ads. It would be better if LinkedIn empowered marketers to create the ads they want. (Perhaps with a dedicated acct. manager like how Google Ads works.)
This is silly, but it isn't easy to navigate to Campaign Manager. I have a bookmark for Campaign Manager because if you want to click there through LinkedIn, it takes 2 or 3 different screens to get to Campaign Manager. In my opinion, when you click the "Work" dropdown from the LinkedIn header (by your profile picture) you should have a link to Campaign Manager.
LinkedIn, in recent months, has made substantial changes to the Ads platform and Campaign Manager. Though these changes work to address some of the above issues, LinkedIn still has quite a ways to go before their platform is on par with their competition.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
To be honest not so impressed with the amount of time it has taken to get data backed up to the cloud.
I have not had to do a restore at this time so I cannot comment on the restore process.
I was not aware at time of procurement that the upload process would take so long since we were not procuring their hardware. Sales rep mad it seem like upload would only take a day or two and we are now starting week 7 hoping to be done by week 8 for 1.5 TBs of data.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I found their alerting to be very poor. I missed several days of backups without knowledge of this, until I signed into the portal. I would get daily emails reporting backups were in progress or done, but nothing indicating that a backup had been stuck or paused for 3 days. For this reason alone, I did not renew.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
in terms of promoted content reporting and usability, the platform is not as flexible or easy to use compared to more established social platforms like Facebook. However, it does offer plug-ins to Google Data Studio which makes pulling and manipulating data easier. My main usability gripe comes when looking at organic performance of a company page. There isn't an easy way to export organic performance data.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
So, everything what I just said previously adds up to the value of LinkedIn Marketing Solutions. Definitely recommending it to a friend. It has its things to improve but its nothing major or nothing to worry about. So I give a 9 because it still has that, some user interface glitches that can be improved but do not damage the experience that you have with it.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Does what it needs to do quietly and efficiently in the background without interrupting the workflow. It offers instant automated back-ups without troubling the end user. As it is such an automated system, once it is up and running, there is little or no support needed from the service provider. From what I understand the support from Carbonite during the setup and implementation was absolutely fine.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
If you want more precision in B2B targeting, then LinkedIn is without question the better alternative. However, as I established before, I've rarely seen LinkedIn campaigns be successful for anything other than brand awareness/thought leadership. And that's almost 100% what Twitter is for. Twitter campaigns almost always have a cheaper CPC AND CPM than LinkedIn and accomplish the same thing, so I would say go with Twitter. At times LinkedIn campaigns are just so you can tell someone at a higher level that you did precise targeting to the exact audience they wanted and check that box, because it's easier for them to understand how you'd do well on LinkedIn, and more difficult to tell that story on Twitter. But I honestly prefer Twitter and its platform for B2B awareness campaigns. Heretic, I know, but it's how I feel after several years of experience with both. Facebook is bottom of the barrel for B2B in my mind, so I'm not really going to discuss it. I would take LinkedIn over Facebook for many reasons, but Facebook is an option too, but more for SMB and just covering all bases, not as a primary choice for B2B marketing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We have also used Mozy Pro and Dropbox. They are all pretty similar in functionality/features of backing up data (not system state or databases as I don't think any of the 3 are well suited for that). To me, it comes down to personal preference and choosing a product that is universal for multiple users, for ease of management.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We have seen a marked increase in inbound agent calls since we began LinkedIn marketing.
LinkedIn marketing is an excellent way to put your content in front of people that are actually going to read it, this has led to a major increase in our content being consumed and acted on.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Carbonite Endpoint has demonstrated value in its ability to easily restore seemingly lost files for remote users.
While we haven't yet had to exercise it, knowing we have the option of remotely wiping endpoints containing sensitive data has brought confidence to our management team that we can mitigate data breaches through preventable means.
The privacy issue around device tracking is costing the company in terms of employee trust and morale and needs to be mitigated with appropriate messaging and/or disabling of this feature.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
