What users are saying about
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Top Rated
110 Ratings
29 Ratings

Litmus

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Top Rated
110 Ratings
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Score 8.4 out of 100
29 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Litmus

After using some other email testing services, I've found Litmus to be the most robust tool with the most features. Beyond providing a good product, they provide excellent support, maintain an involved community of email marketing professionals, and provide industry-leading information in their blog and free webinars. Litmus is best suited for organizations needing to efficiently turn custom coded email campaigns or companies that have many different email templates. If your organization is only sending a monthly newsletter and your template is well tested, Litmus may be overkill for your needs.
Anonymous | TrustRadius Reviewer

MailerLite

MailerLite is fantastic for anyone who is looking to send emails to a lot of people and gather data and analytics of who has read the email, clicked on links, etc. It works well on a company base as well as an individual contractor base.
Katie McKinlay | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Litmus
5.3
MailerLite
9.1
WYSIWYG email editor
Litmus
5.9
MailerLite
8.7
Dynamic content
Litmus
5.9
MailerLite
9.6
Ability to test dynamic content
Litmus
6.7
MailerLite
9.6
Landing pages
Litmus
5.0
MailerLite
7.5
A/B testing
Litmus
4.5
MailerLite
9.5
Mobile optimization
Litmus
8.6
MailerLite
9.6
Email deliverability reporting
Litmus
8.0
MailerLite
8.3
List management
Litmus
2.4
MailerLite
9.6
Triggered drip sequences
Litmus
1.0
MailerLite
9.0

Reporting & Analytics

Litmus
7.0
MailerLite
7.2
Dashboards
Litmus
7.3
MailerLite
6.0
Standard reports
Litmus
7.8
MailerLite
9.6
Custom reports
Litmus
5.7
MailerLite
6.0

Pros

Litmus

  • Inbox renders are the prime reason I use Litmus, I am confident they represent reality.
  • Litmus helps legitimize the struggles of every email developer.
  • Litmus makes it very easy to share results, whether they are inbox renders or email analytics, with my entire team.
Anonymous | TrustRadius Reviewer

MailerLite

  • They had various ways to get subscribers on your email list.
  • Drag and drop email editor with fancy email templates.
  • Email campaign tracking and AB testing.
Akram Hasan Sharkar | TrustRadius Reviewer

Cons

Litmus

  • I very much like using Litmus Builder, however, I have recently had issues with it taking a very long time to load from Checklist to Builder, and also very long wait times for giving links to share with other developers.
  • I'd like to see more up-to-date devices offered for Android and Gmail for Android - such as the more recent Galaxy versions offered by Samsung.
  • It would be great to see an actual support ticket when submitting to litmus in order to more easily communicate any issues that may have developed since submitting that ticket.
Samantha Brady | TrustRadius Reviewer

MailerLite

  • Although they have started working with popular third-party tools there is major room for improvement. Due to them not being on the list of integrated tools for some very well known CRM's it has been difficult to fully use MailerLite for all our online email management systems.
  • They have a great selection of landing page templates that work well for new business start-ups but unfortunately they have yet to be added to in the two years since I switched over. This is an area I hope they plan to improve, whether it be only available on pro plans, it's just time to add to that library.
  • The other major part I hope Mailerlite can improve is the option to upload and store PDF's and videos instead of having to link to outside sources.
Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer

Likelihood to Renew

Litmus

Litmus 7.7
Based on 2 answers
I will always like to continue using Litmus because of the features it offers. Always very easy to use and excellent results in terms of testing emails
Anonymous | TrustRadius Reviewer

MailerLite

No score
No answers yet
No answers on this topic

Usability

Litmus

Litmus 8.8
Based on 4 answers
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
Yosa Addiss | TrustRadius Reviewer

MailerLite

No score
No answers yet
No answers on this topic

Reliability and Availability

Litmus

Litmus 8.2
Based on 1 answer
I rarely encounter any issues like that.
Anonymous | TrustRadius Reviewer

MailerLite

No score
No answers yet
No answers on this topic

In-Person Training

Litmus

Litmus 8.2
Based on 1 answer
It was very informative one on one session for me. I was able to use Litmus without any issues.
Anonymous | TrustRadius Reviewer

MailerLite

No score
No answers yet
No answers on this topic

Online Training

Litmus

Litmus 7.3
Based on 1 answer
It has all the required information.
Anonymous | TrustRadius Reviewer

MailerLite

No score
No answers yet
No answers on this topic

Implementation Rating

Litmus

Litmus 8.2
Based on 2 answers
Atleat one members in every team should have access to it and should be able to integrate it when required.
Anonymous | TrustRadius Reviewer

MailerLite

No score
No answers yet
No answers on this topic

Alternatives Considered

Litmus

The only other email rendering services I have tried is the Email on Acid integration built into Sailthru. It was a stripped-down version of the EoA platform and was difficult to navigate. At that point, I had used Litmus for nearly three years and did not have much trust in the EoA integration when I saw some rendering disparities.
Anonymous | TrustRadius Reviewer

MailerLite

Compared to products like Constant Contact, MailerLite is much more cost appropriate, and is easier to use. The only downside is that Constant Contact has some additional functionality for live events that MailerLite doesn't offer, like text to join, but unless you are speaking at or holding live events often the added cost for Constant Contact doesn't make sense for startups or small businesses.
Anonymous | TrustRadius Reviewer

Return on Investment

Litmus

  • The price is absolutely worth the investment. We have seen increased engagement with emails (e.g., the heat map 'lights up' in more areas, a lower unsubscribe rate, and users scrolling further down the email) and the back-and-forth between me (the creator), and my testing team has been minimized because I can catch issues before sending out the email to be tested. It significantly reduces the time it takes to create, test, and schedule an email.
  • While the webinars are free, they cost time. And they're almost always worth it, even if they're just on in the background. The State of Email content they generate - and offer FOR FREE (it's a LOT of data they're giving you for free) - is an amazing side bonus. They offer a ton of email productivity tips and really helpful content. And again, for free!
  • Although I haven't really mentioned this in previous sections, the Builder tool is sometimes really useful to code in also. I generally preferred Sublime Text , but lately I've been using the Builder tool instead, as it allows you to see your code changes in real time (vs loading up previews each time). Then you can save it and preview across all devices. It's a huge time saver in that sense as well.
Steffany Winkelmann | TrustRadius Reviewer

MailerLite

  • While email is a great way to connect with our clients, the sharable pdf brochures have been a great source of traffic to our website. It has also been a great conversation starter with potential clients who are tired of emails.
  • There are over 12 million WhatsApp users in Kenya, most of our clients and prospects, are more willing to connect us via WhatsApp than by email. The .PDF brochures has become one of our biggest marketing assets as we can keep them updated about our projects in a more social way. The fact that the brochures are more shareable is a big bonus. It'll be good to be able to track clicks, which currently can't be done as it's stared as a draft in MailerLite.
Abigail Nwaocha | TrustRadius Reviewer

Screenshots

Pricing Details

Litmus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Litmus Editions & Modules

Additional Pricing Details

MailerLite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$10*

* 2500 subscribers

MailerLite Editions & Modules

Edition
Premium plan$101
Forever free plan$01
Premium plan for small business$502
Premium plan for medium businesses$503
  1. 1,000 subscribers
  2. 10,000 subscribers
  3. 50,000 subscribers
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Litmus
8.4
MailerLite
9.4

Likelihood to Renew

Litmus
7.7
MailerLite

Usability

Litmus
8.8
MailerLite

Reliability and Availability

Litmus
8.2
MailerLite

Performance

Litmus
8.2
MailerLite

In-Person Training

Litmus
8.2
MailerLite

Online Training

Litmus
7.3
MailerLite

Implementation Rating

Litmus
8.2
MailerLite

Scalability

Litmus
7.3
MailerLite

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