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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Litmus from Validity

    Score8.6 out of 10
    N/ALitmus, from Validity, is an email marketing solution used to create error-free emails in less time. It is also used to build email campaigns, personalize and test them thoroughly, monitor deliverability, and analyze email performance.N/A

    Mailjet

    Score8.5 out of 10
    N/AMailjet is an email solution designed for both marketers and developers. Mailjet allows them to create, send, and track marketing and transactional emails via a user interface or APIs. EMAIL MARKETING Mailjet’s user interface is available in 5 languages (English, French, German, Spanish, and Italian) and enables marketing teams to create, test, and send emails. Its drag & drop email builder helps users create responsive emails. The user management…

    $17

    per month

    Pricing
    Litmus from ValidityMailjet
    Editions & Modules
    No answers on this topic
    Essential
    $17
    per month
    Premium
    $27
    per month
    Free
    Free
    Enterprise
    Custom Pricing
    Offerings
    Pricing Offerings
    Litmus from ValidityMailjet
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—The Essentials plan contains Mailjet’s core feature. Premium includes advanced features to leverage email strategy. A discount is available for annual billing.
    More Pricing Information
    Community Pulse
    Litmus from ValidityMailjet
    Considered Both Products
    Validity
    Chose Litmus from Validity
    Email on Acid was our previous email previewer. We actually still have an account with them since the price point is much lower than Litmus. Each platform comes with its benefits and drawbacks, but the ultimate tool that has supercharged our workflows and enhanced collaboration …
    Incentivized
    Chose Litmus from Validity
    If you’re looking for a drag-and-drop email editor, Litmus probably isn’t the right fit for you. If you’re looking for a quality code editor with templates & snippeting, plus testing & analytics, Litmus is an excellent option.
    Incentivized
    Sinch
    No answer on this topic
    Key User Insights
    Would buy again
    99%
    Would buy again
    292 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    212 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    294 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    173 Answers
    No answers on this topic
    Implementation went as expected
    98%
    Implementation went as expected
    174 Answers
    No answers on this topic
    Features
    Litmus from ValidityMailjet
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Litmus from Validity and Mailjet
    Feature
    Litmus from Validity
    6.8
    376 Ratings
    17% below category average
    Mailjet
    8.3
    15 Ratings
    3% above category average
    WYSIWYG email editor9.158 Ratings10.013 Ratings
    Dynamic content8.659 Ratings6.010 Ratings
    Ability to test dynamic content8.1238 Ratings00 Ratings
    Landing pages2.64 Ratings00 Ratings
    A/B testing6.511 Ratings5.08 Ratings
    Mobile optimization9.4351 Ratings10.014 Ratings
    Email deliverability reporting8.5272 Ratings10.015 Ratings
    List management7.08 Ratings9.015 Ratings
    Triggered drip sequences1.02 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Litmus from Validity and Mailjet
    Feature
    Litmus from Validity
    7.1
    255 Ratings
    7% below category average
    Mailjet
    10.0
    14 Ratings
    27% above category average
    Dashboards7.229 Ratings10.014 Ratings
    Standard reports7.5252 Ratings10.014 Ratings
    Custom reports6.6180 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Litmus from Validity and Mailjet
    Feature
    Litmus from Validity
    8.5
    356 Ratings
    4% above category average
    Mailjet
    -
    Ratings
    URL Validation9.3268 Ratings00 Ratings
    Link Tracking9.2233 Ratings00 Ratings
    Image Validation7.65 Ratings00 Ratings
    Inbox Display8.56 Ratings00 Ratings
    Email Accessibility Tools6.73 Ratings00 Ratings
    Spelling and Grammar Check7.31 Ratings00 Ratings
    Spam Testing9.5267 Ratings00 Ratings
    Email Previews9.6353 Ratings00 Ratings
    Best Alternatives
    Litmus from ValidityMailjet
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Litmus from ValidityMailjet
    Likelihood to Recommend
    9.2
    (428 ratings)
    9.0
    (15 ratings)
    Likelihood to Renew
    9.0
    (32 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (22 ratings)
    -
    (0 ratings)
    Availability
    7.6
    (8 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (8 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (2 ratings)
    -
    (0 ratings)
    In-Person Training
    4.5
    (2 ratings)
    -
    (0 ratings)
    Online Training
    4.5
    (3 ratings)
    -
    (0 ratings)
    Implementation Rating
    2.2
    (13 ratings)
    -
    (0 ratings)
    Configurability
    3.9
    (7 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    3.9
    (8 ratings)
    -
    (0 ratings)
    Vendor post-sale
    3.6
    (5 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    5.5
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    Litmus from ValidityMailjet
    Likelihood to Recommend
    Validity
    Proofing your emails is necessary. This is a tool that allows you to see how your email not only renders on multiple devices but how it performs. Some email building platforms will tell you their drag and drop templates are ready to go, however they stop short of analyzing accessibility, checking links, load speed among other things. I've also experienced drag and drop template issues as new email clients are released. Litmus provides peace of mind that you did your due diligence on crafting your email. While Litmus does provide some reporting you will not see every typical analytic an email report offers. However, you can use your Litmus data to enhance your email reports which in turn creates a robust view of email performance.
    Incentivized
    Read full review
    Sinch
    I raised a ticket. It’s been four days and they won’t reply. So I raised another ticket asking why they are not replying. The issue was quite urgent. Then in a very short time, I saw the ticket was closed. So they have time to close my ticket, but they don’t have time or they don’t want to reply to a ticket. Very interesting.

    Their attitude of doing nothing is the worst and the rudest I’ve ever seen in my years of working with several email service companies. And I see that they blame this on the pandemic. But many other good companies, they are not doing this. Your problem is your problem, don’t try to blame someone else.

    So, please DO NOT buy it, consider others.
    Read full review
    Pros
    Validity
    • We haven’t explored the personalization features in depth yet, aside from using the Add-to-Calendar option, but we're excited to dig in further. Tools like live polls offer an easy way to boost engagement in our product marketing emails, and we see a lot of potential in using these templates to enhance personalization moving forward.
    • Litmus’ continuing education resources have been really helpful. I recently read an article on email deliverability that offered practical insights my team can apply moving forward. I especially appreciate how Litmus uses real examples and stats from the brands they work with—it makes the content feel actionable and relevant.
    • Online Training.
    Incentivized
    Read full review
    Sinch
    • Mailjet is good at "links", it's really easy to link your content and photos to outside links.
    • Mailjet is good at getting emails out in a timely fashion.
    • Mailjet is really cost-effective compared to their competitors for what all you get.
    Incentivized
    Read full review
    Cons
    Validity
    • I've not seen many limitations but I have noticed that sometimes emails sent from our CRM take too long to land in Litmus, or sometimes don't land at all.
    • As a beginner it was quite difficult for me to make my way around the platform - I thought "Create new" CTA was actually creating something new, maybe "Import from CRM" would have been more understandable. There were a few others but I remember this one.
    • In the Emails section, whenever I hover over an email, I want to be able to copy the subject line instead of getting the different CTAs appear intrusively (Summary, Builder, Previews & QA, Proof, Analytics, Monitor) - maybe these could appear on the bottom of the textbox, instead of them being imposed on top?
    Incentivized
    Read full review
    Sinch
    • Customer service is not excellent.
    • My email list's integrity was in question. They repeatedly turned off our service questioning my results.
    • Multiple times I went to use the service in need of sending out an email and our service was not working.
    Incentivized
    Read full review
    Likelihood to Renew
    Validity
    It's one the best tools that we've found for this type of tool but we would like some additional features like spell check so if there's a platform that features that with everything else Litmus has, then we'd potentially look to move over to that platform instead. However, we are overall pretty help with the platform
    Incentivized
    Read full review
    Sinch
    No answers on this topic
    Usability
    Validity
    Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
    Incentivized
    Read full review
    Sinch
    No answers on this topic
    Reliability and Availability
    Validity
    We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
    Incentivized
    Read full review
    Sinch
    No answers on this topic
    Performance
    Validity
    As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
    Incentivized
    Read full review
    Sinch
    No answers on this topic
    Support Rating
    Validity
    Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
    Incentivized
    Read full review
    Sinch
    No answers on this topic
    In-Person Training
    Validity
    It was very informative one on one session for me. I was able to use Litmus without any issues.
    Incentivized
    Read full review
    Sinch
    No answers on this topic
    Online Training
    Validity
    It has all the required information.
    Incentivized
    Read full review
    Sinch
    No answers on this topic
    Implementation Rating
    Validity
    I didn’t really personally participate much in the implementation of Litmus, but from what I observed during the process, it was a smooth process with minimal disruptions. The team was able to get up and running quickly, and the platform’s user-friendly interface made onboarding fairly easy for everyone involved from the start.
    Incentivized
    Read full review
    Sinch
    No answers on this topic
    Alternatives Considered
    Validity
    This is not applicable to my role as I have used Litmus to test emails since I have started. Because of the ease of use, timeliness, consistent quality, and affordability that Litmus offers, I haven't found the need to look at similar products or organizations. If all of these features continue to stay strong, I don't plan on changing providers
    Incentivized
    Read full review
    Sinch
    Mailjet was much easier to set up, and much more affordable for us than other solutions we evaluated, such as SendGrid. SendGrid may be better suited for organizations with larger volumes or more technical staff, but for us, Mailjet was a superior solution at this time. We also looked at other competitors, but Mailjet impressed us the most with their ease of use and excellent customer support.
    Incentivized
    Read full review
    Scalability
    Validity
    With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
    Incentivized
    Read full review
    Sinch
    No answers on this topic
    Return on Investment
    Validity
    • Litmus saves our team so much time by making the QA and email review process so much easier, streamlined, and efficient.
    • We often send out campaigns out to thousands of members, and Litmus gives us the assurance and peace of mind that everything is working as it should before it gets sent out.
    • Decreases the number of email review cycles we go through.
    Incentivized
    Read full review
    Sinch
    • Changing from active campaign to Mailjet decreased our mail spend by more than 50% in savings.
    • Been able to send so many emails for different campaigns increases our retention with active users who became engaged users. In our case, it is important to be in constant communication with customers.
    • Mailjet needs to be complemented with other tools, such as Zapier, in order to create better implementations. It might cost you for additional software but it is still cheaper than solutions that charge you by the number of users.
    Incentivized
    Read full review
    ScreenShots

    Litmus from Validity Screenshots

    Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.

    Mailjet Screenshots

    Screenshot of Passport, which is Mailjet’s email editor used to create responsive emails and collaborate in real-time with other users inside the builder.Screenshot of the real-time collaboration tool.Screenshot of the statistics dashboard used to track campaign performance.Screenshot of an example of emails sent via SMTP relay or Send API.Screenshot of the drag-and-drop email automations builder