What users are saying about
13 Ratings
13 Ratings
13 Ratings
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Score 7.2 out of 100
13 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.5 out of 100

Likelihood to Recommend

Lotame

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here.But you need a team which knows how to handle data.Less appropriate when you expect a fully managed service.
Anonymous | TrustRadius Reviewer

TerminalOne OS

Terminal1One MOS offers a "DMP lite" that can help advertisers begin to grow their 1st party data without leveraging a separate DMP. As precise targeting becomes increasingly important, advertisers must begin to cultivate audiences that they can then take action on in the future. Additionally, if a client requires intense customer support, TerminalOne MOS is one of the best in the business.
Tyler Stuckey | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Lotame
6.3
TerminalOne OS
7.7
Collection of first-party data
Lotame
6.0
TerminalOne OS
9.4
Collection of third-party data
Lotame
9.0
TerminalOne OS
5.3
Access to Third-party Data Providers
Lotame
4.0
TerminalOne OS
8.4

Data Classification

Lotame
7.7
TerminalOne OS
5.5
Audience taxonomy
Lotame
7.0
TerminalOne OS
6.1
Tag Management
Lotame
8.0
TerminalOne OS
7.8
Data Analysis Dashboard
Lotame
8.0
TerminalOne OS
2.5

Ad Network Integration

Lotame
6.0
TerminalOne OS
9.4
Data Transfer
Lotame
5.0
TerminalOne OS
8.9
DSP integration
Lotame
7.0
TerminalOne OS
9.9

DMP Analytics

Lotame
6.5
TerminalOne OS
8.1
Campaign Analytics
Lotame
6.0
TerminalOne OS
7.9
Audience Analytics
Lotame
7.0
TerminalOne OS
8.3

Pros

Lotame

  • Its ability to show different affinities of audience segments
  • Creating and customizing audience segments
  • Great reporting features to help learn more about audience segments and media performance
Trevor Patch | TrustRadius Reviewer

TerminalOne OS

  • It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
  • It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
  • It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.
Namit Narain | TrustRadius Reviewer

Cons

Lotame

  • So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
Jim Cairl | TrustRadius Reviewer

TerminalOne OS

  • Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
  • The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.
Omar MAES | TrustRadius Reviewer

Likelihood to Renew

Lotame

No score
No answers yet
No answers on this topic

TerminalOne OS

TerminalOne OS 7.0
Based on 3 answers
At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.
Christian Schwindle | TrustRadius Reviewer

Support Rating

Lotame

Lotame 8.0
Based on 2 answers
Lotame has been an excellent partner with MMP
Samantha Anis, CPA, CMA | TrustRadius Reviewer

TerminalOne OS

No score
No answers yet
No answers on this topic

Alternatives Considered

Lotame

There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux.They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.
Anonymous | TrustRadius Reviewer

TerminalOne OS

T1 has a lot of features and different possibilities to optimize, the other ones are 90% mobile.
Denia Martínez Posadas | TrustRadius Reviewer

Return on Investment

Lotame

  • Helped us increase data revenue via their unbranded exchange.
  • Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.
Anonymous | TrustRadius Reviewer

TerminalOne OS

  • T1 delivered positive results for multiple clients in regards to ROI
  • T1 also produced campaigns that did not meet goals
  • HOWEVER, both scenarios are as a result of the pilot and not the plane, if you will. T1 is simply a gateway to reach desired customers and I believe it proficiently provides opportunities to do so.
Tyler Stuckey | TrustRadius Reviewer

Pricing Details

Lotame

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

TerminalOne OS

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Lotame
8.0
TerminalOne OS
8.8

Likelihood to Renew

Lotame
TerminalOne OS
7.0

Support Rating

Lotame
8.0
TerminalOne OS

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