Apollo.io vs. Lusha

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Lusha
Score 8.4 out of 10
N/A
Lusha is a Business-to-Business (B2B) data and Sales Intelligence platform utilized by sales, marketing, recruitment, and Revenue Operations (RevOps) departments to identify professional contacts, enrich database records, and monitor buying signals. The solution integrates with Customer Relationship Management (CRM) systems, automation tools, and existing Go-To-Market (GTM) stacks. According to Lusha, the system provides access to over 300 million business contacts and achieves over 90% direct…
$0
40 credits
Pricing
Apollo.ioLusha
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Free
$0.00
per month 40 credits
Starter
$49.90
per month 400 credits
Pro
$69.90
per month 600 credits
Premium
$399.90
per month 3,400 credits
Scale
Fully customizable plan for large organizations
per month
Offerings
Pricing Offerings
Apollo.ioLusha
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.25% discount for annual pricing.
More Pricing Information
Community Pulse
Apollo.ioLusha
Considered Both Products
Apollo.io
Chose Apollo.io
Both are similar. But I like Apollo.io UI and data accuracy more.

Lusha is basically good for teams looking to start their campaign.
Chose Apollo.io
Apollo.io is better than Lusha, although I have nto used Lusha extensively., Apollo.io has certainly been better at marketing it's capabilities to me.
Chose Apollo.io
Comparatively more data than Zoominfo , sales Navigator, Lusha, Slintel etc.
Chose Apollo.io
ZoomInfo:
While ZoomInfo is amazing when it comes to data quality, especially in North America, it's limited in terms of all round features.
Chose Apollo.io
Lusha is good, very basic with some unenhanced data.

Lusha es bueno, muy básico con algunos datos sin atulizacion
Chose Apollo.io
ZoomInfo had great data but the price was insane for what we needed. Lusha was cheaper but too limited we still had to use other tools for outreach and tracking. Apollo.io basically gave us the best of all products good data, built-in sequences, CRM sync, and automation all in …
Chose Apollo.io
In terms of Apollo.io, the easiest part is its integration and versatility in handling data. LinkedIn NAVIGATOR, on the other hand, is also a decent tool, but it’s significantly more expensive than Apollo.io and Lusha, especially when considering a decent set of data. However, …
Chose Apollo.io
Apollo.io is usually better than Saleshandy and Lusha because it does many sales tasks in one platform. Lusha is mainly used to find contact details like emails and phone numbers, and Saleshandy is mostly used for sending cold email campaigns. Apollo.io, however, combines both …
Chose Apollo.io
I have mainly utilised ZoomInfo for data sourcing in the past, and I found that Apollo.io was much easier to pick up and use, whilst ZoomInfo took a bit of a learning curve to understand how to set filters and best data within your ICP, I was able to pick up Apollo.io within 5 …
Chose Apollo.io
most of them does not offer automated outreach and automation. salestarget has automated outreach feature and linkedin automation but the issue with sales target is it does not works with sales navigator and everytime we have to open the normal linkedin profile link to view the …
Chose Apollo.io
On LinkedIn - It is not as personalised/granular. You can only look for prospects with industries which tend to be quite vague. Apollo.io allows Keywords which makes the search I want a lot more accurate. It also doesn't have email or call integration. I like to have everything …
Chose Apollo.io
Apollo.io has a cheaper suscription for also the same and useful data and properties so I think is better for us to have Apollo.io.
Chose Apollo.io
Apollo has more integrations and more tools integrated in only 1 suscription
Chose Apollo.io
Major differentiator is the cost and accuracy of data. While other tools solves the purpose too, Apollo.io in specific gives better data which is more accurate and cheaper. They also have a startup program which gives 50% discount to startup’s with less employees which supports …
Chose Apollo.io
In terms of everything Apollo.io was very user friendly and was more accurate. The data received was on point and we did get more contact and email data from Apollo.io rather than Linkedin. The value for money was way better than the platforms we tried.
Chose Apollo.io
We selected Apollo.io because it had the best trade off between the cost and the value we get out of the tool. It doesn't have the most functionalities out there but at our stage of the company it does 95% of what we want it to do and we consistently see new features get …
Chose Apollo.io
all the features in single platform with the power of AI. good lead quality data. easy syncing across domains and emails.
Chose Apollo.io
As there are more credits in Apollo and it is user-friendly than the others. And mostly, I liked the accuracy of the data it provided, which is generally accurate and directed to the right person, primarily used in B2B sales from the user's perspective. I prefer this …
Chose Apollo.io
Apollo has better contact data although 6sense has better intent data,
6sense was very expensive for what the tool did overall but Apollo is a better tool in all the other areas.
Chose Apollo.io
Unfortunately, other platform do not combine all the features of Apollo, at best they come 50% close to it.
Chose Apollo.io
I selected Apollo because it had good all round email availability and relative parity with more specialised outreach platforms. The bounce rate on emails and the number availability across EMEA, North America and APAC were all at a level the reps were happy with, without the …
Lusha
Chose Lusha
Most of the above tools can give you accurate email addresses, but mobile number data is either incorrect or unavailable. But Lusha solves this problem by giving us both email ID and mobile number data accurately at the same place, thus eliminating the need to switch platforms …
Chose Lusha
It's cost-effective and easy to use, with many more genuine leads and fewer junk leads.
Chose Lusha
We use Lusha alongside Apollo. Lusha was chosen as our supplementary data source, as it is super intuitive to use, meaning there was no little to no onboarding time which meant no lost productivity to the business. Stacking up against RocketReach, Lusha has much more data …
Chose Lusha
I have chosen Lusha especially because it helps to get better contact information.
Chose Lusha
They are all good platforms for different regions but they do not come close to Lusha when it comes to Middle east data.
Chose Lusha
The data provided by this tool is unique and not repeated the data is fresh the number and email id are always valid like 98% valid which compared to the rest of the tool available in market Lusha as a high value number hardly you'll get a bounce back or mail which went unread …
Chose Lusha
The data provided by these tools and nice but I bang on Lusha because that's where I get my closure if I don't get any contact number from Lusha like it's not available or dnd sort of things then I reach out to these tools otherwise, my first go to tool in Lusha.
Chose Lusha
The accuracy of data. Ease of use. Decent engagement/email marketing function. It's also easier to use for the young crowd.
Chose Lusha
Cost is one of the major factors along with similar functions is why we chose Lusha over the other. Despite being a similar tool, the price factor is what made us choose Lusha over all the other tools that we evaluated. Despite not having sales reps contact us, we were able to …
Chose Lusha
I have a ist usage habbit of using Lusha but I also use other tools since if Lusha misses then I am good to have a way to get to my target prospect via other tools . I am very happy with Lusha's performance and would recommend this tool to all.
Chose Lusha
Lusha was simply easier to use, with better contact data as per the anecdotal evidence from my sales reps. It also had a simple interface that did not require much implementation, and a pop-up on where we source our leads, which is linkedin. This led to hassle-free usage and …
Chose Lusha
Lusha is the best for getting mobile numbers, which is the main reason for getting a tool like this in the first place.

I referred Lusha to a sales manager in another company who has a good experience as well.
Chose Lusha
Lusha is much more visually appealing and I love the pop up. Very good for finding "hidden gems" in the form of phone numbers of difficult to reach contacts
Chose Lusha
We selected Lusha, but we also used Apollo. Reasons aforementioned in this review.
Chose Lusha
Using Lusha parallely with Apollo and Mr.E. All of them are good at different features and stand out for their uniqueness. Lusha stands as the best in data accuracy for work emails.

The ease of use is another plus point for Lusha over the other tools in my opinion.
Chose Lusha
Lusha is easy to use. Lusha has better lists of the market and size we are targeting. Lusha's data has better accuracy than others.
Chose Lusha
The quality of data Lusha provided is better than that of RocketReach and we had a cost effective deal from Lusha's team as well. Our team found the user interface of Lusha way better than that of RocketReach. Also, the integration that Lusha provided was not seamlessly …
Features
Apollo.ioLusha
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
196 Ratings
6% above category average
Lusha
8.3
122 Ratings
7% above category average
Advanced search8.4191 Ratings9.143 Ratings
Identification of new leads8.2191 Ratings8.8119 Ratings
List quality7.8194 Ratings8.445 Ratings
List upload/download8.4182 Ratings8.8116 Ratings
Ideal customer targeting8.0189 Ratings8.643 Ratings
Load time/data access8.2192 Ratings6.06 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
194 Ratings
6% above category average
Lusha
8.7
132 Ratings
11% above category average
Contact information8.3194 Ratings8.8133 Ratings
Company information8.4194 Ratings8.7129 Ratings
Industry information8.0192 Ratings8.8125 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
191 Ratings
5% above category average
Lusha
8.4
124 Ratings
12% above category average
Lead qualification process7.9175 Ratings8.5107 Ratings
Smart lists and recommendations7.6175 Ratings8.738 Ratings
Salesforce integration8.1113 Ratings9.056 Ratings
Company/business profiles8.1182 Ratings8.5114 Ratings
Alerts and reminders7.7164 Ratings8.257 Ratings
Data hygiene7.5182 Ratings8.547 Ratings
Automatic data refresh7.5172 Ratings8.8111 Ratings
Tags7.8147 Ratings7.04 Ratings
Filters and segmentation8.3177 Ratings8.751 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.8
169 Ratings
5% above category average
Lusha
7.6
31 Ratings
2% above category average
Sales email templates7.6168 Ratings8.731 Ratings
Append emails to records8.0154 Ratings6.44 Ratings
Best Alternatives
Apollo.ioLusha
Small Businesses
UpLead
UpLead
Score 9.3 out of 10
UpLead
UpLead
Score 9.3 out of 10
Medium-sized Companies
TechTarget Priority Engine
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Score 10.0 out of 10
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TechTarget Priority Engine
Score 10.0 out of 10
Enterprises
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User Ratings
Apollo.ioLusha
Likelihood to Recommend
8.6
(217 ratings)
8.9
(135 ratings)
Likelihood to Renew
8.5
(6 ratings)
8.2
(6 ratings)
Usability
8.3
(188 ratings)
9.0
(5 ratings)
Availability
-
(0 ratings)
9.0
(1 ratings)
Performance
-
(0 ratings)
8.0
(1 ratings)
Support Rating
7.0
(6 ratings)
9.1
(5 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
5.5
(1 ratings)
9.5
(118 ratings)
Configurability
-
(0 ratings)
7.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
-
(0 ratings)
8.0
(2 ratings)
Product Scalability
-
(0 ratings)
8.0
(1 ratings)
Professional Services
-
(0 ratings)
9.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Apollo.ioLusha
Likelihood to Recommend
Apollo.io
Based on my experience using Apollo.io, it is well-suited for organizations like startups that are actively looking to generate new leads to market their products, and for direct marketing using the Apollo.io mail system and filtering leads by locality, sector, or designation.
Read full review
Lusha
It excels in contact information, but leaves wanting when it comes to company data and matching, allowing only for matches on either URL or Company Name. Our standard practice is URL, Name and Country which ensures better accuracy. We use it primarily for adding mobile and email details to existing contacts. 25 Intent topics that we can change monthly gives us flexibility to search for specific signals that some of our other tools do not have access to. However, the exports do not come with a number, instead a description.
Read full review
Pros
Apollo.io
  • contacts with verified emails
  • companies according to their economic sector
  • companies based on their size and revenue
  • companies based on their location
  • contactos con correos verificados
  • empresas de acuerdo a su sector económico
  • empresas de acuerdo a su tamaño y facturación
  • empresas de acuerdo a su ubicación
Read full review
Lusha
  • Identify prospect from Linkedin/Sales Navigator pages
  • Show email ID and phone numbers of the prospect
  • Reflect the correct/complete name of the prospect
  • Suggest contacts from similar profiles
  • Copy/edit option available for better user friendliness
  • It shows relevant information of the prospect's company as well
Read full review
Cons
Apollo.io
  • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
  • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
  • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
Read full review
Lusha
  • It would be nice to have a general idea of how many contacts it has information for on a particular account at the very start before scrolling through the different pages.
  • It would be great to also have the titles of individuals on the list, so it's quicker to sift who to keep in or exclude prior to revealing details.
  • No product is perfect! Some of the information generated can be inaccurate or generic, e.g., a phone number for a persona may not be direct for that individual but could be a general customer service number for the company and could be the same number listed for multiple prospects.
Read full review
Likelihood to Renew
Apollo.io
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
Lusha
It suits our requirements perfectly and fits well within our budget
Read full review
Usability
Apollo.io
I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
Read full review
Lusha
Simple, clean efficient. No lags and gets us the exact data that we need. No unnecessary terminologies, and it works like a charm every time. From prospecting to lead generation, and intent searching, Lusha is our go to tool and it has stayed ever since we started using it. i would highly recommend.
Read full review
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
Lusha
Shani Segev is a rockstar. She has always been there to help us overcome any challenges we encounter while using Lusha.
Read full review
In-Person Training
Apollo.io
No answers on this topic
Lusha
Issues solving
Read full review
Online Training
Apollo.io
No answers on this topic
Lusha
Fast responding
Read full review
Implementation Rating
Apollo.io
No answers on this topic
Lusha
The platform is super easy to use. The UI is very intuitive and clean, and has a similar layout to other data tools meaning you can very quickly jump into it and understand how to source contacts or companies, create lists or run email sequences. At first I found the addition of the AI to be quite overwhelming as it is pushed quite heavily on a number of areas of the tool, but once you get used to that the tools are very helpful. I also found it much easier to setup intent signals than other tools which was a nice bonus. Marked down slightly as I find the CRM integration whilst easy to set up, can fail and disconnect often.
Read full review
Alternatives Considered
Apollo.io
We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
Read full review
Lusha
I used a lot of tools, but Lusha is the most accurate and precise data. Other may have a better user experience inside the platform, but it doesn't really matter if the data generated doesn't convert into sales. Lusha also provides phone numbers, which is fantastic, and most of the tools delivers only emails adresses.
Read full review
Return on Investment
Apollo.io
  • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
  • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
  • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
Read full review
Lusha
  • More time Selling, Less Time Searching: B2B selling today is all about how fast you can reach your prospects. Searching for contact information was daunting and painful a few years back. With 1-click imports, integrations and hunts: tools like Lusha are a massive benefit in terms of saving time in the ever laborious task of List Building.
  • Better Phone Numbers: Especially in regions like EU and APAC, where mobile numbers are not available with tools like ZoomInfo and Apollo, Lusha comes as a saviour.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings