Aurea Campaign Manager vs. Mautic (open source)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aurea Campaign Manager
Score 6.0 out of 10
N/A
Lyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities. Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags. Lyris was acquired by Aurea and the Lyris HQ cloud product…N/A
Mautic
Score 8.8 out of 10
N/A
Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available for Acquia Campaign Studio, which is based on Mautic technology acquired by Acquia in May 2019. Acquia Campaign Studio is available on the
$0
Pricing
Aurea Campaign ManagerMautic (open source)
Editions & Modules
No answers on this topic
Mautic Marketing Automation
$0
Offerings
Pricing Offerings
Aurea Campaign ManagerMautic
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Aurea Campaign ManagerMautic (open source)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Aurea Campaign Manager
5.0
1 Ratings
47% below category average
Mautic (open source)
8.3
9 Ratings
7% above category average
WYSIWYG email editor2.01 Ratings7.58 Ratings
Dynamic content5.01 Ratings7.59 Ratings
Ability to test dynamic content7.01 Ratings7.59 Ratings
Landing pages4.01 Ratings9.27 Ratings
A/B testing5.01 Ratings8.78 Ratings
Mobile optimization6.01 Ratings8.58 Ratings
Email deliverability reporting8.01 Ratings8.29 Ratings
List management4.01 Ratings9.49 Ratings
Triggered drip sequences4.01 Ratings8.38 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Aurea Campaign Manager
6.0
1 Ratings
26% below category average
Mautic (open source)
8.4
9 Ratings
11% above category average
Dashboards4.01 Ratings8.69 Ratings
Standard reports6.01 Ratings8.59 Ratings
Custom reports8.01 Ratings8.17 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Aurea Campaign Manager
-
Ratings
Mautic (open source)
8.3
9 Ratings
7% above category average
Lead nurturing00 Ratings8.59 Ratings
Lead scoring and grading00 Ratings8.59 Ratings
Data quality management00 Ratings8.47 Ratings
Automated sales alerts and tasks00 Ratings7.97 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Aurea Campaign Manager
-
Ratings
Mautic (open source)
8.4
7 Ratings
11% above category average
Calendaring00 Ratings7.97 Ratings
Event/webinar marketing00 Ratings8.96 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Aurea Campaign Manager
-
Ratings
Mautic (open source)
7.3
6 Ratings
3% below category average
Social sharing and campaigns00 Ratings7.35 Ratings
Social profile integration00 Ratings7.36 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Aurea Campaign Manager
-
Ratings
Mautic (open source)
5.9
9 Ratings
25% below category average
API00 Ratings7.39 Ratings
Role-based workflow & approvals00 Ratings7.85 Ratings
Customizability00 Ratings7.87 Ratings
Integration with Salesforce.com00 Ratings4.75 Ratings
Integration with Microsoft Dynamics CRM00 Ratings4.02 Ratings
Integration with SugarCRM00 Ratings4.02 Ratings
Best Alternatives
Aurea Campaign ManagerMautic (open source)
Small Businesses
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Score 10.0 out of 10
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Medium-sized Companies
Emma by Marigold
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Score 8.6 out of 10
SALESmanago
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Score 9.6 out of 10
Enterprises
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Emma by Marigold
Score 8.6 out of 10
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User Ratings
Aurea Campaign ManagerMautic (open source)
Likelihood to Recommend
8.0
(5 ratings)
9.7
(9 ratings)
Likelihood to Renew
8.0
(3 ratings)
-
(0 ratings)
Usability
8.0
(1 ratings)
-
(0 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
6.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
Online Training
5.0
(1 ratings)
-
(0 ratings)
Implementation Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Aurea Campaign ManagerMautic (open source)
Likelihood to Recommend
Aurea
I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
Read full review
Acquia
Mautic is not Salesforce or Dynamics of course; it is hard to install, still buggy and you have to know what you're doing if you want to use it. But that is your admission fee to an always free system that does essentially all the same things as the pricey alternatives, does it effectively and gives you total control. Mautic was acquired by Acquia, the company behind Drupal, and has been making substantial upgrades since that seem to be accelerating. The system has an active user community, active development and will only get better, making it an excellent choice to grow with and build your own systems around and never be dependent on third parties
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Pros
Aurea
  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
Read full review
Acquia
  • Marketing email organization
  • Email tracking
  • Email automation
  • Contact management
  • Open rates
  • Delivery rates
  • A/B testing
  • Email sending
  • Unsubscribe management
  • SMTP management
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Cons
Aurea
  • PHP API
  • Segmentation
  • Creating messages via API calls
Read full review
Acquia
  • Setting up the email templates has required hiring a professional. The templates that are provided are not fully responsive.
  • More responsive form templates are needed.
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Likelihood to Renew
Aurea
Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
Read full review
Acquia
No answers on this topic
Usability
Aurea
Super easy to use.
Read full review
Acquia
No answers on this topic
Reliability and Availability
Aurea
No issue.
Read full review
Acquia
No answers on this topic
Performance
Aurea
Running larger segments can take some time.
Read full review
Acquia
No answers on this topic
Support Rating
Aurea
I found one really good tech support guru and stuck with him forever.
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Acquia
No answers on this topic
Implementation Rating
Aurea
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
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Acquia
No answers on this topic
Alternatives Considered
Aurea
They are much better
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Acquia
Infusionsoft, at the time I tested it, had a crazy editor--very unintuitive and not very clean. Mautic (open source) makes it much easier to build up campaigns. Besides that, it didn't provide what we needed to justify the lack of possibility to self-host it and the requirement to pay for it.
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Return on Investment
Aurea
  • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
  • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
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Acquia
  • We made our ROI back within a year.
  • Fulfills our needs and our client's needs, our clients love it.
  • I would just add more templates to the email construction selection, other than that, it is just perfect.
Read full review
ScreenShots

Aurea Campaign Manager Screenshots

Screenshot of Aurea Campaign Manager is a cloud-based email marketing solution that enables you to deeply engage your customer base in relevant and specific conversations.