Mad Mimi is an email marketing solution targeted at SMBs, designed to be intuitive and straightforward. It was acquired by GoDaddy in August 2014 to expand their small business support offerings.
$10
per month
Ontraport
Score7.5 out of 10
N/A
ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.
$29
per month
Pricing
Mad Mimi
Ontraport
Editions & Modules
Basic
$10.00
per month
Pro
$42.00
per month
Silver
$199.00
per month
Gold
$1049.00
per month
No answers on this topic
Offerings
Pricing Offerings
Mad Mimi
Ontraport
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
—
Ontraport offers a variety of plans to choose from based on the features needed. Pricing adjusts with the number of contacts in the database and users in the account. Monthly or annual plans are available, and all plans start with a 14-day free trial.
Ontraport offers a Done-With-You Setup and Training Package for getting set up in the account quickly. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform.
More Pricing Information
Features
Mad Mimi
Ontraport
Email & Online Marketing
Comparison of Email & Online Marketing features of Mad Mimi and Ontraport
Feature
Mad Mimi
8.2
9 Ratings
2% above category average
Ontraport
9.0
17 Ratings
15% above category average
WYSIWYG email editor
9.98 Ratings
8.216 Ratings
Dynamic content
7.06 Ratings
10.014 Ratings
Ability to test dynamic content
5.06 Ratings
8.37 Ratings
Landing pages
8.05 Ratings
10.016 Ratings
A/B testing
10.01 Ratings
9.912 Ratings
Mobile optimization
7.07 Ratings
8.410 Ratings
Email deliverability reporting
9.09 Ratings
6.016 Ratings
List management
10.09 Ratings
10.016 Ratings
Triggered drip sequences
8.15 Ratings
9.813 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Mad Mimi and Ontraport
Feature
Mad Mimi
10.0
8 Ratings
27% above category average
Ontraport
9.3
16 Ratings
21% above category average
Dashboards
10.07 Ratings
10.015 Ratings
Standard reports
10.08 Ratings
8.012 Ratings
Custom reports
10.06 Ratings
10.010 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Mad Mimi and Ontraport
Feature
Mad Mimi
7.7
1 Ratings
6% below category average
Ontraport
-
Ratings
Link Tracking
10.01 Ratings
00 Ratings
Spelling and Grammar Check
6.01 Ratings
00 Ratings
Email Previews
7.01 Ratings
00 Ratings
Lead Management
Comparison of Lead Management features of Mad Mimi and Ontraport
Feature
Mad Mimi
-
Ratings
Ontraport
5.5
17 Ratings
36% below category average
Lead nurturing automation
00 Ratings
7.115 Ratings
Lead scoring and grading
00 Ratings
2.413 Ratings
Data quality management
00 Ratings
2.614 Ratings
Automated sales alerts and tasks
00 Ratings
10.016 Ratings
Campaign Management
Comparison of Campaign Management features of Mad Mimi and Ontraport
Feature
Mad Mimi
-
Ratings
Ontraport
7.7
8 Ratings
2% above category average
Calendaring
00 Ratings
6.25 Ratings
Event/webinar marketing
00 Ratings
9.38 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Mad Mimi and Ontraport
Feature
Mad Mimi
-
Ratings
Ontraport
7.1
4 Ratings
6% below category average
Social sharing and campaigns
00 Ratings
7.13 Ratings
Social profile integration
00 Ratings
7.24 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Mad Mimi and Ontraport
Mad Mimi is perfect for scheduling remainder emails. For instance, if you need to remind a client about a pending order next week, you can schedule the remainder email today and it will be sent exactly the date and time you want it to even if you are out of office. If you need to contact thousands of people at a time, Mad Mimi can be used to send the emails all at once to all of them, especially for marketing purposes and newsletter purposes.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Here are some cases where Ontraport is well suited : - When writing emails, you can easily access to preview, manage the changes and go back to what you did before - When using automations, if there's an error, you can go back to a previous version of it. There are also some super tools that allows to see where a clients is on an automation without having to go through the all automation. It is less appropriate when you are several colleague that are addressing an issue on an email/automation as it doesn't allows you to be multiple person on the item.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I've been on the free plan for years and it has suited me very well. It's reliable and has all the core features I need at the moment. Considering how all the online tools can add up, this is right for my business.
Mad Mimi has a super-simple interface, and it's drag and drop, so I don't have to spend a lot of time designing each email. Although you can customize with your logo and colors.
There are several free add-ons, which allow for a limited amount of automation. I would recommend taking advantage of the RSS feed, webform, and drip campaign features.
You can segment your list into as many groups as you like, which makes for more effective email marketing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The ease on adding links, such as unsubscribe links, is not as easy as it is with other email service providers. Creating simple tags that take the place of a link could help a lot, especially for those not as familiar with HTML.
Perhaps a way of archiving old emails, or hiding them from the past emails area. It can look a bit cluttered, and can be confusing in some circumstances.
Providing some learning material, or at least a more thorough overview of email marketing, and the user interface would be of great use to beginners.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi. Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.
My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes. When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
Constant Contact is the Goliath of the industry and to us, it was unnecessarily complex and expensive. We chose Mad Mimi, after looking at several other new offerings and we've been extremely satisfied with our choice of Mad Mimi.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Task management was the main thing that separated ONTRAPORT for me. Keeping things accountable. As well, I felt the campaign builder was slicker, and that the contact management was more robust. Custom fields are very customizable.
I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening.
I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it.
It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We are providing better customer service as a direct result of Ontraport. We can track where all of our customers are, what pages/sites/modules they are visiting with ease and tailor our communication accordingly.
Our marketing funnel has become vastly improved, meaning that our ROI for marketing has gone up. Sales this April are double what they were last year.
Our team works better together because we all have a better idea of what the other needs and when. The tasks that we can assign in Ontraport mean nothing gets missed, creating a better customer and employee experience.
