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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mad Mimi

    Score10 out of 10
    N/AMad Mimi is an email marketing solution targeted at SMBs, designed to be intuitive and straightforward. It was acquired by GoDaddy in August 2014 to expand their small business support offerings.

    $10

    per month

    Pinpointe On-Demand

    Score9.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Pinpointe On-Demand is an email marketing platform best suited to medium-sized businesses and agencies. Pricing starts at $36 / month for 5,000 email. Pinpointe also offers plans based on number of active subscribers.

    $74

    Contacts, Email Volume

    Pricing
    Mad MimiPinpointe On-Demand
    Editions & Modules
    Basic
    $10.00
    per month
    Pro
    $42.00
    per month
    Silver
    $199.00
    per month
    Gold
    $1049.00
    per month
    Standard Edition
    $74+
    Contacts, Email Volume
    Enterprise Edition
    $390+
    Per User; Email Volume
    Offerings
    Pricing Offerings
    Mad MimiPinpointe On-Demand
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    Mad MimiPinpointe On-Demand
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Mad Mimi and Pinpointe On-Demand
    Feature
    Mad Mimi
    8.2
    9 Ratings
    2% above category average
    Pinpointe On-Demand
    9.0
    7 Ratings
    11% above category average
    WYSIWYG email editor9.98 Ratings9.17 Ratings
    Dynamic content7.06 Ratings9.16 Ratings
    Ability to test dynamic content5.06 Ratings9.16 Ratings
    Landing pages8.05 Ratings8.53 Ratings
    A/B testing10.01 Ratings9.16 Ratings
    Mobile optimization7.07 Ratings9.17 Ratings
    Email deliverability reporting9.09 Ratings9.17 Ratings
    List management10.09 Ratings9.17 Ratings
    Triggered drip sequences8.15 Ratings9.14 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Mad Mimi and Pinpointe On-Demand
    Feature
    Mad Mimi
    10.0
    8 Ratings
    26% above category average
    Pinpointe On-Demand
    9.3
    7 Ratings
    18% above category average
    Dashboards10.07 Ratings9.17 Ratings
    Standard reports10.08 Ratings9.17 Ratings
    Custom reports10.06 Ratings9.66 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Mad Mimi and Pinpointe On-Demand
    Feature
    Mad Mimi
    7.7
    1 Ratings
    6% below category average
    Pinpointe On-Demand
    -
    Ratings
    Link Tracking10.01 Ratings00 Ratings
    Spelling and Grammar Check6.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Best Alternatives
    Mad MimiPinpointe On-Demand
    Small Businesses
    Sitecore Send
    Score8.7 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Mad MimiPinpointe On-Demand
    Likelihood to Recommend
    9.9
    (13 ratings)
    9.1
    (9 ratings)
    Likelihood to Renew
    10.0
    (5 ratings)
    9.0
    (3 ratings)
    Usability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (1 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Mad MimiPinpointe On-Demand
    Likelihood to Recommend
    GoDaddy
    Mad Mimi is perfect for scheduling remainder emails. For instance, if you need to remind a client about a pending order next week, you can schedule the remainder email today and it will be sent exactly the date and time you want it to even if you are out of office. If you need to contact thousands of people at a time, Mad Mimi can be used to send the emails all at once to all of them, especially for marketing purposes and newsletter purposes.
    Incentivized
    Read full review
    Pinpointe On-Demand
    Pinpointe is perfect for managing large numbers of contacts, including gathering new contacts and storing them throughout your databases, which can further be broken into lists and then individual tags for sorting and sending. Where it really excels is in the email marketing sector. We are able to send as many as several hundred thousand emails per hour, making sure all of our customers get time sensitive marketing material quickly.
    Read full review
    Pros
    GoDaddy
    • I've been on the free plan for years and it has suited me very well. It's reliable and has all the core features I need at the moment. Considering how all the online tools can add up, this is right for my business.
    • Mad Mimi has a super-simple interface, and it's drag and drop, so I don't have to spend a lot of time designing each email. Although you can customize with your logo and colors.
    • There are several free add-ons, which allow for a limited amount of automation. I would recommend taking advantage of the RSS feed, webform, and drip campaign features.
    • You can segment your list into as many groups as you like, which makes for more effective email marketing.
    Incentivized
    Read full review
    Pinpointe On-Demand
    • The detailed statistics page is really helpful.
    • Excellent and flexible Builder.
    • Customer Service responds within one hour.
    • Stock photos included.
    • Database separation & sub-accounts.
    • Excellent multi-inbox previewer available.
    • Responsive templates.
    • Invaluable webinars and training.
    Read full review
    Cons
    GoDaddy
    • The ease on adding links, such as unsubscribe links, is not as easy as it is with other email service providers. Creating simple tags that take the place of a link could help a lot, especially for those not as familiar with HTML.
    • Perhaps a way of archiving old emails, or hiding them from the past emails area. It can look a bit cluttered, and can be confusing in some circumstances.
    • Providing some learning material, or at least a more thorough overview of email marketing, and the user interface would be of great use to beginners.
    Read full review
    Pinpointe On-Demand
    • Depending on the amount, when I am in the middle of uploading a list of contacts I get bumped out and have to submit a request to increase my dataset. That being said, our company as a whole is happy with what Pinpointe provides us with as is.
    Incentivized
    Read full review
    Likelihood to Renew
    GoDaddy
    Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi. Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.
    Read full review
    Pinpointe On-Demand
    Pinpointe On-Demand is a critical component of our marketing infrastructure and we will continue to use it to support our email marketing requirements
    Read full review
    Usability
    GoDaddy
    I find it very easy to use just like my colleagues too. The learning curve is straight forward.
    Incentivized
    Read full review
    Pinpointe On-Demand
    No answers on this topic
    Support Rating
    GoDaddy
    My issues are usually quickly resolved and their support staffs are very knowledgeable on the software generally
    Incentivized
    Read full review
    Pinpointe On-Demand
    They are quick to respond to requests, usually within an hour. If they don't have an immediate fix to a problem, they let me know what the status is and what they are doing about a request. In some cases, if the development team needs to be involved because a bug is found, they have fixed and patched the system same day. Rarely do I ever get that kind of customer support response with any other company. They don't have a premium support tier because they treat every request with the same level of professionalism and response time (again, to at least let you know it was received and an actual person is looking at it, even if they are busy with other requests).
    Read full review
    Alternatives Considered
    GoDaddy
    Constant Contact is the Goliath of the industry and to us, it was unnecessarily complex and expensive. We chose Mad Mimi, after looking at several other new offerings and we've been extremely satisfied with our choice of Mad Mimi.
    Incentivized
    Read full review
    Pinpointe On-Demand
    Pinpointe is a great #2 for specialty campaigns. Our bounce rates were higher than with other providers. Pinpointe's detailed reports and interface are a step above the competition.
    Incentivized
    Read full review
    Return on Investment
    GoDaddy
    • I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening.
    • I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it.
    • It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured.
    Incentivized
    Read full review
    Pinpointe On-Demand
    • Our ROI has gone up significantly since using Pinpointe.
    • We are able to use the coding to implement a join form on our website directly so we don't have to download from our website and upload to Pinpointe each time we want to add our contacts.
    • Our emails show up white-labeled so it is our own branding on all emails.
    Read full review
    ScreenShots

    Pinpointe On-Demand Screenshots

    Screenshot of Industry Leading Reporting & AnalyticsScreenshot of Drag n Drop builder - create mobile friendly, responsive emails in 5 minutes!Screenshot of Compare, Analyze historic trendsScreenshot of Make your campaign stand out - Over 40,000 stock images - freeScreenshot of Improve User engagement - set up Preference CentersScreenshot of Send with confidence. Preview your email in the top 25+ inboxes