Mailchimp vs Omnisend | TrustRadius

What users are saying about

Score 8.2 out of 10

Based on 1926 reviews and ratings

Score 8.1 out of 10

Based on 8 reviews and ratings

Feature Rating Comparison

Mailchimp

Omnisend

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Mailchimp

Omnisend

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Mailchimp

Omnisend

Calendaring

Event/webinar marketing

Mailchimp

Omnisend

Social sharing and campaigns

Social profile integration

Mailchimp

Omnisend

Dashboards

Standard reports

Custom reports

Mailchimp

Omnisend

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Contact list creation - this is a real strength because I can either enter individuals in separately or from a database or Excel spreadsheet.
The ability to time the release of communications is especially helpful. I am involved in a volunteer capacity and Mailchimp allows me to do the work I need to do when I want to do it - and then send it out at a predetermined time!

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Communications Specialist

Northwest Wayne FAN (Families Against Narcotics)Public Relations & Communications, 1001-5000 employees

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Omnisend permits 2000 emails sent per day with the free plan once linked to your website.
Omnisend permits unlimited contacts with free plan when most other providers have a limit unless you opt for a paid subscription.

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Verified User

Employee in Corporate

Construction Company, 1-10 employees

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Cons

Issues with MS Outlook--because Outlook (so I've read and heard) depends on coding particular to MS Word, as opposed to more generic html-based formatting code, things can get really wonky in an email viewed in Outlook, such as text not wrapping properly around graphic images, horizontal line of images showing up vertically, etc. It's a coding issue. Believe me, my IT friends roll their eyes when we discuss this, and my non-tech clients' eyes glaze over when I try to explain why they should look at their test emails in their browsers or other mail software for a proper viewing rather than in Outlook.
Feedback tab interrupting the right scroll bar. What a pain to lose the scrollbar for a half-inch of screen area.

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Verified User

Consultant in Other

Non-Profit Organization Management Company, 1-10 employees

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Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
Would like to see more sample templates and campaigns.

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Verified User

Partner in Information Technology

Automotive Company, 51-200 employees

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Likelihood to Renew

Mailchimp 9.4

Based on 49 answers

Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!

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Owner

Patterson-Robbins and Company LLCMarket Research, 1-10 employees

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No score

No answers yet

No answers on this topic

Usability

Mailchimp 8.5

Based on 147 answers

Mailchimp is super easy to use. You can view each campaign in your browser just as it shows up in desktop and mobile versions. Drop-and-drag elements enable a clean design for each unique campaign. You have got to learn to use tags to get the most out of your varied audience and subscriber lists. Before we used tags correctly, we were duplicating many aspects of our list management. Since figuring out tags, our work has gone down substantially

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Verified User

Director in Other

Education Management Company, 51-200 employees

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No score

No answers yet

No answers on this topic

Reliability and Availability

Mailchimp 10.0

Based on 8 answers

I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime

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Risk Manager, and Insurance Agent

Hummel and Plum Insurance Agency Inc.Insurance, 11-50 employees

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No score

No answers yet

No answers on this topic

Performance

Mailchimp 10.0

Based on 10 answers

I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools

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Risk Manager, and Insurance Agent

Hummel and Plum Insurance Agency Inc.Insurance, 11-50 employees

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No score

No answers yet

No answers on this topic

Support Rating

Mailchimp 10.0

Based on 16 answers

The support for Mailchimp All-in-One Marketing Suite is great. Any time any of our employees has experienced any difficulties or even just had a simple question, the support team is always super responsive. They go above and beyond to make sure that all questions are answered, a resolution was provided for any problem, and that we understand the full capabilities of their platform.

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Verified User

Manager in Marketing

Hospitality Company, 51-200 employees

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No score

No answers yet

No answers on this topic

Implementation Rating

Mailchimp 8.8

Based on 40 answers

It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.

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Digital Marketing Specialist

Thoughtprocess InteractiveInternet, 11-50 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

While both of these are viable options, Mailchimp’s user interface seemed much more intuitive and was a much better visual design. Being a creative person, I appreciated that and wanted to give it a chance based on that alone. But beyond the aesthetics, one of the other programs didn’t have the level of customization that I needed, and the one that did have it was not easy to use. Mailchimp was the clear winner in my book.

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Verified User

Director in Marketing

Graphic Design Company, 1-10 employees

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At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create one simple newsletter and their customer support is pretty much non-existent. As for Klaviyo, they're pretty expensive. We just couldn't justify paying that much for results that were pretty much similar to MailChimp--in that it wasn't really impressive. Omnisend really was a breath of fresh air and their support must not sleep at all cause they answer all my smart and stupid questions within like 15 minutes. Every single time

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Marketing Director

Korstan CosmeticsApparel & Fashion, 1-10 employees

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Scalability

Mailchimp 9.3

Based on 4 answers

Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.

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Risk Manager, and Insurance Agent

Hummel and Plum Insurance Agency Inc.Insurance, 11-50 employees

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No score

No answers yet

No answers on this topic

Return on Investment

The click reports have been amazing for helping target digital leads that may not have yet taken a next step but are quietly, actively engaging with content.
The ability to quickly A/B test subject lines and get detailed reports on the campaign have really helped drill down what language to use in campaigns moving forward.

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Maria Clara Daly

Interactive Communications Director

Love & CompanyMarketing and Advertising, 11-50 employees

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Omnisend has assisted with getting the word out
Great structure on templates making the company look very professional.

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Verified User

Employee in Corporate

Construction Company, 1-10 employees

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Screenshots

See All (6) Mailchimp Screenshots

See All (8) Omnisend Screenshots

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Mailchimp Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

Required

$16*

* Month

Omnisend Editions & Modules

Edition

Free plan	$0
Standard plan	$16
Pro plan	$99
Enterprise plan	Custom pricing

Additional Pricing Details

—

Rating Summary

Mailchimp

Omnisend

Mailchimp

Omnisend

Mailchimp

Omnisend

Mailchimp

Omnisend

Mailchimp

Omnisend

Mailchimp

Omnisend

Mailchimp

Omnisend

Mailchimp

Omnisend

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