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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Intuit Mailchimp

    Score8.4 out of 10
    N/AMailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

    $0

    per month

    Tracx

    Score7 out of 10
    Enterprise companies (1,001+ employees)
    Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually…N/A
    Pricing
    Intuit MailchimpTracx
    Editions & Modules
    Free
    $0
    Essentials
    starts at $13
    per month
    Standard
    starts at $20
    per month
    Premium
    starts at $350
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Intuit MailchimpTracx
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Intuit MailchimpTracx
    Considered Both Products
    Intuit
    No answer on this topic
    Tracx
    Chose Tracx
    Tracx covers multiple platforms, including Facebook, which Keyhole removed from its offerings. While we loved NUVI and its interface (very easy to use and sleek), it could not track specific mentions of certain influencers. This was the major deciding factor. Additionally, they …
    Incentivized
    Chose Tracx
    NUVI did not deliver on what they said they could do. Tracx came to our rescue.
    Incentivized
    Key User Insights
    Would buy again
    88%
    Would buy again
    251 Answers
    No answers on this topic
    Delivers good value for the price
    91%
    Delivers good value for the price
    244 Answers
    No answers on this topic
    Happy with the feature set
    89%
    Happy with the feature set
    255 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    215 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    247 Answers
    No answers on this topic
    Features
    Intuit MailchimpTracx
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Intuit Mailchimp and Tracx
    Feature
    Intuit Mailchimp
    8.1
    585 Ratings
    4% above category average
    Tracx
    -
    Ratings
    WYSIWYG email editor8.1537 Ratings00 Ratings
    Dynamic content8.1519 Ratings00 Ratings
    Ability to test dynamic content8.2499 Ratings00 Ratings
    Landing pages8.3404 Ratings00 Ratings
    A/B testing7.7434 Ratings00 Ratings
    Mobile optimization7.9535 Ratings00 Ratings
    Email deliverability reporting8.8568 Ratings00 Ratings
    List management8.1564 Ratings00 Ratings
    Triggered drip sequences7.7385 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Intuit Mailchimp and Tracx
    Feature
    Intuit Mailchimp
    8.9
    75 Ratings
    11% above category average
    Tracx
    -
    Ratings
    Lead nurturing automation7.465 Ratings00 Ratings
    Lead scoring and grading10.01 Ratings00 Ratings
    Data quality management8.372 Ratings00 Ratings
    Automated sales alerts and tasks10.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Intuit Mailchimp and Tracx
    Feature
    Intuit Mailchimp
    7.9
    126 Ratings
    4% above category average
    Tracx
    -
    Ratings
    Calendaring7.448 Ratings00 Ratings
    Event/webinar marketing8.4112 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Intuit Mailchimp and Tracx
    Feature
    Intuit Mailchimp
    8.2
    124 Ratings
    8% above category average
    Tracx
    -
    Ratings
    Social sharing and campaigns8.3116 Ratings00 Ratings
    Social profile integration8.1107 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Intuit Mailchimp and Tracx
    Feature
    Intuit Mailchimp
    8.3
    565 Ratings
    10% above category average
    Tracx
    -
    Ratings
    Dashboards8.6229 Ratings00 Ratings
    Standard reports8.6560 Ratings00 Ratings
    Custom reports7.9130 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Intuit Mailchimp and Tracx
    Feature
    Intuit Mailchimp
    7.9
    132 Ratings
    4% above category average
    Tracx
    -
    Ratings
    API7.9107 Ratings00 Ratings
    Role-based workflow & approvals8.470 Ratings00 Ratings
    Customizability5.62 Ratings00 Ratings
    Integration with Salesforce.com8.554 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.647 Ratings00 Ratings
    Integration with SugarCRM8.12 Ratings00 Ratings
    Third-party software integrations7.9109 Ratings00 Ratings
    Best Alternatives
    Intuit MailchimpTracx
    Small Businesses
    Vbout
    Score9.9 out of 10
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    1-Social
    Score5.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Intuit MailchimpTracx
    Likelihood to Recommend
    8.7
    (608 ratings)
    9.0
    (9 ratings)
    Likelihood to Renew
    10.0
    (55 ratings)
    8.3
    (4 ratings)
    Usability
    8.5
    (477 ratings)
    -
    (0 ratings)
    Availability
    9.5
    (6 ratings)
    -
    (0 ratings)
    Performance
    8.9
    (7 ratings)
    -
    (0 ratings)
    Support Rating
    8.8
    (20 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.4
    (22 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.0
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    9.5
    (6 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Intuit MailchimpTracx
    Likelihood to Recommend
    Intuit
    Mailchimp is fairly easy to onboard, even for those who would consider themselves less technologically inclined. It can be as simple as plug-and-play for simpler campaigns or scale up as needed. It also makes it easy to build, send out for internal review and feedback, and track all the needed changes.
    Incentivized
    Read full review
    Tracx
    Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited
    Incentivized
    Read full review
    Pros
    Intuit
    • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
    • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
    • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
    Incentivized
    Read full review
    Tracx
    • Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
    • There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.
    Incentivized
    Read full review
    Cons
    Intuit
    • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
    • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
    • Customer support can be a bit lacking at times and their docs aren't always the best
    Read full review
    Tracx
    • Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
    • Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.
    Incentivized
    Read full review
    Likelihood to Renew
    Intuit
    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Incentivized
    Read full review
    Tracx
    Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.
    Incentivized
    Read full review
    Usability
    Intuit
    It is easy, but some things you need to learn from their resources. Mailchimp is one of the most popular email marketing platforms because it combines email marketing, automation, audience management, and analytics into a single tool that's easy to use and scale. Simple solutions and drag-and-drop edits make it easy.
    Incentivized
    Read full review
    Tracx
    No answers on this topic
    Reliability and Availability
    Intuit
    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Incentivized
    Read full review
    Tracx
    No answers on this topic
    Performance
    Intuit
    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Incentivized
    Read full review
    Tracx
    No answers on this topic
    Support Rating
    Intuit
    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Incentivized
    Read full review
    Tracx
    No answers on this topic
    Implementation Rating
    Intuit
    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Incentivized
    Read full review
    Tracx
    No answers on this topic
    Alternatives Considered
    Intuit
    I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.
    Incentivized
    Read full review
    Tracx
    I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.
    Incentivized
    Read full review
    Scalability
    Intuit
    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Incentivized
    Read full review
    Tracx
    No answers on this topic
    Return on Investment
    Intuit
    • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
    • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
    Incentivized
    Read full review
    Tracx
    • We are able to see what people are saying about our brand on social media in real time and respond to it in a timely fashion.
    Incentivized
    Read full review
    ScreenShots

    Intuit Mailchimp Screenshots

    Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

    Tracx Screenshots

    Screenshot of KNOW WHO YOUR INFLUENCERS ARE
Stitch together an individual's social media profiles to understand their true sphere of influence.
KNOW WHY THEY HAVE INFLUENCE
Put the whole profile in perspective with metrics such as volume, reach, and impact to get the most out of each investment.Screenshot of HOTSPOT IDENTIFICATION
Better measure and target your campaigns and initiatives by viewing hotspots of social media activity geographically.
HYPER LOCAL TARGETING
Get granular at the post and street levels for deeper engagement with your target audience.Screenshot of KNOW WHAT TO POST
Enhance marketing management by receiving recommendations for trending content that your unique audience will love.
KEEP THE CONTENT FLOWING
Establish a consistent cadence of engagement with your community by scheduling posts ahead of time and organizing your content so that your teams can collaborate.
CROSS-ORGANIZATIONAL COLLABORATION
Create and implement workflows and approval processes to optimize your team's efficiency. Easily measure your team's compliance to your overarching engagement strategy.Screenshot of Measure your team's performance. Manage internal KPIs by benchmarking individual or team activity by social media campaign or initiative. Keep tabs on the amount of time taken to identify, respond and close social cases.