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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Brevo

    Score8.5 out of 10
    N/ABrevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.

    $0

    per month

    MailerLite

    Score8.9 out of 10
    Small Businesses (1-50 employees)
    MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Pricing starts at $12/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable templates are available to get…

    $12

    per month

    Pricing
    BrevoMailerLite
    Editions & Modules
    Free
    $0
    per month
    Starter
    $9
    per month
    Standard
    $18
    per month
    Professional
    $499
    per month
    Enterprise
    Contact sales team
    Free
    $0
    per month 2 users
    Comfort
    $12
    per month 3 users
    Power
    $25
    per month Unlimited users
    Enterprise
    Custom pricing
    per month
    Offerings
    Pricing Offerings
    BrevoMailerLite
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsBrevo pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try Brevo with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $9 -- or send even more emails at great prices.Additional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.
    More Pricing Information
    Community Pulse
    BrevoMailerLite
    Considered Both Products
    Brevo (Sendinblue, Inc)
    Chose Brevo
    The free version of Brevo is much more usable and includes more useful and efficient tools

    La versione gratuita di Brevo è molto più utilizzabile e comprende strumenti più utili e efficienti
    Incentivized
    Chose Brevo
    It's much easier to use

    Es mucho más fácil de usar
    Incentivized
    Chose Brevo
    We love the simple design that Brevo has as well as the price.
    Incentivized
    Chose Brevo
    I've been using Sendinblue for a few months now and I love it. It's easy to use and it makes it easy to send out emails to our customers. I love being able to see analytics for each campaign so I know what's working and what isn't. I have been able to set up campaigns that send …
    Incentivized
    Mailerlite
    Chose MailerLite
    cost effective
    tagging
    easy list management
    Incentivized
    Chose MailerLite
    I've researched over a dozen and used a few different email marketing services (I have several websites using email marketing) and have yet to find an email marketing tool offering automation workflows in the free version of the product. Others almost force you to purchase a …
    Incentivized
    Chose MailerLite
    I implemented many types of software. So I'm used to work with several software. In terms of email marketing Mailerlite is just great to work with. The overall feeling is the best.
    Incentivized
    Chose MailerLite
    To be fair, I had a great experience with Myemma. But it's $70 a month for the most basic plan. Mailerlite has everything I need in a forever-free plan. I used Myemma for a for-profit business 4 years ago. Deliverability was excellent but not any better than Mailerlite. I …
    Incentivized
    Chose MailerLite
    Aside from ConvertKit which I feel is very much a different type of tool, Mailerlite kills the competition on price, design, functionality and features. I have used several email marketing tools trying to find out which one would work best for me and my business, as well as …
    Incentivized
    Chose MailerLite
    MailerLIte is streamlined and overall nicer to use than Mailchimp. This may have changed since I used it last, but emails sent by MailerLite seemed to not get as many opens as those sent by Mailchimp. For that reason, I switched back to Mailchimp. I would be willing to give …
    Incentivized
    Key User Insights
    Would buy again
    94%
    Would buy again
    166 Answers
    95%
    Would buy again
    82 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    161 Answers
    96%
    Delivers good value for the price
    80 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    166 Answers
    95%
    Happy with the feature set
    82 Answers
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    148 Answers
    94%
    Lived up to sales and marketing promises
    72 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    146 Answers
    90%
    Implementation went as expected
    74 Answers
    Features
    BrevoMailerLite
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Brevo and MailerLite
    Feature
    Brevo
    7.8
    217 Ratings
    3% below category average
    MailerLite
    8.9
    92 Ratings
    10% above category average
    WYSIWYG email editor8.4196 Ratings9.581 Ratings
    Dynamic content7.8177 Ratings9.172 Ratings
    Ability to test dynamic content7.8168 Ratings7.966 Ratings
    Landing pages6.011 Ratings8.770 Ratings
    A/B testing6.510 Ratings8.957 Ratings
    Mobile optimization8.3193 Ratings8.572 Ratings
    Email deliverability reporting8.5212 Ratings9.381 Ratings
    List management8.4209 Ratings9.380 Ratings
    Triggered drip sequences8.3124 Ratings9.154 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Brevo and MailerLite
    Feature
    Brevo
    7.8
    205 Ratings
    2% above category average
    MailerLite
    7.5
    80 Ratings
    2% below category average
    Dashboards8.019 Ratings7.35 Ratings
    Standard reports8.5204 Ratings8.980 Ratings
    Custom reports6.810 Ratings6.42 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Brevo and MailerLite
    Feature
    Brevo
    8.9
    146 Ratings
    9% above category average
    MailerLite
    8.2
    73 Ratings
    1% above category average
    Link Tracking8.9146 Ratings8.64 Ratings
    URL Validation00 Ratings8.53 Ratings
    Image Validation00 Ratings7.63 Ratings
    Inbox Display00 Ratings8.23 Ratings
    Email Accessibility Tools00 Ratings7.63 Ratings
    Spelling and Grammar Check00 Ratings9.12 Ratings
    Spam Testing00 Ratings6.82 Ratings
    Email Previews00 Ratings9.572 Ratings
    Best Alternatives
    BrevoMailerLite
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.4 out of 10
    Emma by Marigold
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BrevoMailerLite
    Likelihood to Recommend
    9.1
    (237 ratings)
    9.4
    (97 ratings)
    Likelihood to Renew
    10.0
    (10 ratings)
    9.1
    (2 ratings)
    Usability
    9.2
    (34 ratings)
    9.4
    (34 ratings)
    Availability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    9.1
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (13 ratings)
    9.1
    (5 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    BrevoMailerLite
    Likelihood to Recommend
    Brevo (Sendinblue, Inc)
    Brevo is very suitable for companies and individuals who want to run email marketing campaigns, create a strong corporate image, manage customer relationships, and build customer loyalty. Like any application, there are areas for improvement, such as more templates and a simpler CRM application, but I believe it has more positive features than negative ones, and for us, it has become a strategic partner. Brevo es muy adecuado para empresas y personas que desean realizar campañas de mailing marketing, crear un sólida imagen corporativa, el CRM con los clientes y fidelizarlos. Hay puntos de mejora como toda aplicación como mas plantillas, mejor sencilles en su aplicativo de CRM pero considero que tiene mas funcionalidades positivas que negativas y para nosotros se ha convertido en un aliado estrategico This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.
    Read full review
    Mailerlite
    I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
    Incentivized
    Read full review
    Pros
    Brevo (Sendinblue, Inc)
    • Sendinblue allows you to send emails that do not arrive in spam
    • Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
    • Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates
    Incentivized
    Read full review
    Mailerlite
    • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
    • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
    • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
    Read full review
    Cons
    Brevo (Sendinblue, Inc)
    • Onboarding can be a bit tricky. As with most WordPress additions, different plugins will have different configurations. Don't expect to install and just click activate.
    • Online support is highly technical. Email is its own beast and even good digital may not know more than the basics.
    • The reporting is strangely not intuitive or even very end-user friendly even with the robust data being tracked.
    • Composing in their editor can sometimes sync differently. Just like a video game, it's helpful to save often despite the autosave.
    Incentivized
    Read full review
    Mailerlite
    • EVERYONE should be allowed to at least use the AI bot chat feature. This doesn't take a person and is such basic customer service that it should be offered at all levels.
    • It would be nice if MailerLite worked better with AddEvent icons
    • When emailing support it took days to get a response (after an agent escalated the issue). Some concerns are more urgent and email support shouldn't mean bad support.
    Read full review
    Likelihood to Renew
    Brevo (Sendinblue, Inc)
    SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
    Incentivized
    Read full review
    Mailerlite
    Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
    Incentivized
    Read full review
    Usability
    Brevo (Sendinblue, Inc)
    It's okay, it's easy to use, has good features, and good automation options, but it lacks better delivery support. Many messages end up in spam, even though I have a dedicated IP address that I pay for separately, and I think it needs more design options to make emails stand out, especially in terms of typography. That's why I'm not giving it a 10. It also lacks integration with other tools. EStá bien, es fácil de usar, tiene buenas funcionalidades, tiene buenas opciones de automatización, le falta mayor apoyo en cuanto a entrega, muchos de los mensajes se vana spam, aun cuando tengo una IP dedicada que pago por aparte y creo que faltan opciones de diseño para que los correos puedan ser diferentes, sobre todo en tipografía. Por eso no le doy 10. Falta integración con otras herramientas.
    Read full review
    Mailerlite
    I find it very easy to use, intuitive with a clean interface and drag and drop functionality where that adds value. It's quite configurable for our brand and the template and duplication options are very useful as we reuse a lot of content.
    Read full review
    Reliability and Availability
    Brevo (Sendinblue, Inc)
    I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
    Read full review
    Mailerlite
    No answers on this topic
    Performance
    Brevo (Sendinblue, Inc)
    Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
    Read full review
    Mailerlite
    No answers on this topic
    Support Rating
    Brevo (Sendinblue, Inc)
    These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
    Incentivized
    Read full review
    Mailerlite
    Whenever I contact Support, either via email or through online chat, I always get a speedy response that gives me the answer I need. The AI Agent on the online chat is excellent and has helped me so much on numerous occasions.
    Read full review
    Implementation Rating
    Brevo (Sendinblue, Inc)
    If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
    Incentivized
    Read full review
    Mailerlite
    No answers on this topic
    Alternatives Considered
    Brevo (Sendinblue, Inc)
    Sendinblue not stacking up so great unfortunately. We are considering going back to Constant Contact because of ongoing issues we are having with Sendinblue. We have however just upgraded to Premium with Sendinblue, mainly so we can get Telephone Support. But now it seems Sendinblue do not call you, you have to call them. With Constant Contact they would phone us and talk us through any issues we were having.
    We selected Sendinblue initially because of price.
    Also, our average Open rate over the last few months we were with Constant Contact was about 20%. Our Open rate - to exactly the same database, has dropped to under 10% with Sendinblue. We can't understand this. Doesn't make sense.
    The Click Rate has stayed about the same - averaging about 2-3% on both platforms.
    Incentivized
    Read full review
    Mailerlite
    MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
    Incentivized
    Read full review
    Scalability
    Brevo (Sendinblue, Inc)
    They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
    Read full review
    Mailerlite
    No answers on this topic
    Return on Investment
    Brevo (Sendinblue, Inc)
    • Saved us over 80% of what we used to pay aWeber for the exact same services
    • Maintained similar effectiveness in email blast/newsletter open rates (slightly less than aWeber but within margins)
    • Saves us an incredible amount of time in content creation using Brevo content editor
    Read full review
    Mailerlite
    • Gives us the ability to track the popularity of content in our email as well as who has read the content.
    • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
    • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
    • Helps our company to be more transparent and communicate more effectively.
    Incentivized
    Read full review
    ScreenShots

    MailerLite Screenshots

    Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations