Majestic SEO vs. Serpstat

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Majestic SEO
Score 8.2 out of 10
N/A
Majestic surveys and maps the Internet and has created a large commercial Link Intelligence database. This Internet map is used by SEOs, New Media Specialists, Affiliate Managers and online Marketing experts for a variety of uses surrounding online prominence including Link Building, Reputation Management, Website Traffic development, Competitor analysis and News Monitoring.
$49.99
per month
Serpstat
Score 9.3 out of 10
Small Businesses (1-50 employees)
Serpstat is a platform to manage online visibility. It is for companies that are interested in ranking and business online presence. Serpstat offers 50+ tools for: • Competitor Intelligence. Identifies market players to analyze • Content Marketing. Locates high-quality and ranking content • Full cycle SEO Management. Tools to improve Google rankings • Market Intelligence and Analytics. To explore a business's niche and world best practices used by market leaders •…
$59
per month
Pricing
Majestic SEOSerpstat
Editions & Modules
Lite
$49.99
per month
Pro
$99.99
per month
Full API
$399.99
per month
Individual
$59
per month
Team
$119
per month
Agency
$479
per month
Offerings
Pricing Offerings
Majestic SEOSerpstat
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$59 per user
Additional DetailsEach plan includes access to 230 Google databases. To meet the demands of big enterprises, Serpstat offers specific services to enterprise customers.
More Pricing Information
Community Pulse
Majestic SEOSerpstat
Considered Both Products
Majestic SEO
Chose Majestic SEO
Majestic was the tool the company was using when I came on board. And I think in the future, they'll have to pick a different more versatile tool that completes a variety of tasks.
Serpstat
Chose Serpstat
Serpstat is a great SEO reporting tool on its own that I primarily use for reporting and as an additional reference. The other tools that I use are also good but serve a different purpose. For example, Squirrly and Yoast are WordPress plugins for easy adjustments of onsite …
Chose Serpstat
Serpstat is up there with the list of industry products, but fails to outshine them. All of the industry tools do the same thing, but each tool has their own features and differentiation that set them apart from one another. Serpstat seems to be the simple or generic version, …
Top Pros
Top Cons
Features
Majestic SEOSerpstat
SEO
Comparison of SEO features of Product A and Product B
Majestic SEO
8.5
20 Ratings
9% above category average
Serpstat
9.6
14 Ratings
21% above category average
Keyword analysis9.016 Ratings9.914 Ratings
Backlink management9.020 Ratings9.413 Ratings
SERP ranking tracking9.011 Ratings9.414 Ratings
Page grader8.014 Ratings9.610 Ratings
Competitive analysis8.019 Ratings9.614 Ratings
Site audit / diagnostics9.015 Ratings9.914 Ratings
Site recommendations7.015 Ratings9.67 Ratings
Task management9.08 Ratings9.43 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Majestic SEO
8.5
16 Ratings
11% above category average
Serpstat
9.6
13 Ratings
23% above category average
Local SEO8.012 Ratings9.311 Ratings
Social SEO8.59 Ratings9.57 Ratings
Mobile SEO8.511 Ratings9.84 Ratings
Global SEO9.015 Ratings9.913 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Majestic SEO
9.5
17 Ratings
12% above category average
Serpstat
10.0
12 Ratings
17% above category average
Multi-domain support9.017 Ratings10.012 Ratings
Integration with web analytics tools10.014 Ratings10.07 Ratings
Best Alternatives
Majestic SEOSerpstat
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.3 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.3 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Majestic SEOSerpstat
Likelihood to Recommend
9.0
(23 ratings)
9.7
(14 ratings)
Likelihood to Renew
10.0
(4 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
9.0
(3 ratings)
10.0
(2 ratings)
User Testimonials
Majestic SEOSerpstat
Likelihood to Recommend
Majestic SEO
Majestic is a really great tool if your company is spending considerable resources on ongoing SEO efforts. In general, Majestic isn't for beginner SEO users, but a more advanced tool to get into deep SEO tactics. I would recommend this for agencies that have a significant investment in SEO. If you're a small team or a small business looking to improve SEO for yourself or company, there are platforms that offer a variety of tools for new to moderate expertise.
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Serpstat.com
If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.
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Pros
Majestic SEO
  • I like Majestic's own metrics Trust and Citation flow, that are very representative of the real value of the website and it's potential effect on the rankings of the website it's linking to.
  • Also, theme (topic) of the website is very useful in the backlink report. This allows to easily identify backlinks relevant to your business.
  • The index of number of backlinks that is provided by Majestic is usually a lot bigger than the indexes of their competitors.
  • Lost link tracker is very useful for tracking dropped links of your projects (you can verify and track multiple domains). This allows to keep track on how many of your ads and articles stay live and sometimes we contact publishers to tell them that their changes on the website (i.e. updates) caused our article or link to go down.
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Serpstat.com
  • Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
  • We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
  • Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.
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Cons
Majestic SEO
  • Its API for developers and big companies sometime don't give the actual data.
  • Rank tracker is not 100% accurate, but you can create a rough estimate by the report.
  • Backlink history is also missing some links, but I found them mostly.
  • Sometimes site explorer does not give the actual report, so you should check manually too.
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Serpstat.com
  • As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
  • Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
  • Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
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Likelihood to Renew
Majestic SEO
Once you've grown accustomed to the depth and accuracy of Majestic's crawl, it's hard to consider paying for anything else (or settling for free options). SEMRush and MOZ can get you somewhere, but in the right hands, a tool as powerful as Majestic can do a lot for a business's link building strategy.
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Serpstat.com
I am very happy with the program and their services.
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Usability
Majestic SEO
No answers on this topic
Serpstat.com
It is pretty easy to use as an SEO tool as I've used a few others prior
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Support Rating
Majestic SEO
In started when our team started to use this tool, we had trouble understanding many of its features, so its customer support team was our teacher to understand all its complicated features and also how they are used to get better results. Nowadays we are working very efficiently without any help.
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Serpstat.com
I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.
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Alternatives Considered
Majestic SEO
Majestic has features that most of their competitors don't. The backlink index is better than SEMRush in my opinion which also lacks being able to look at links from a range of dates. Their metrics are harder to fool when compared to Moz and I would say that AHREF's is a good competitor but each company keeps their own index of links so its good to use more than one tool
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Serpstat.com
I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.
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Return on Investment
Majestic SEO
  • ROI is difficult to ascertain in healthcare marketing, mostly due to privacy laws. Although, Majestic has improved our insight into our digital content, giving us data to work with on the primary site, which has led to an overall increase in organic search.
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Serpstat.com
  • We had a positive ROI with Serpstat in under a month. The time it saved us with website audits and the ability to cancel other monthly subscriptions, and redundant SEO tools, was a huge positive for us.
  • We save dozens of hours a month with SEO research by being able to use a single app for the majority of our SEO work where we used to have to jump back and forth between several different tools.
  • We've been able to offer prospective clients a free website audit as a lead-in for our marketing services. Serpstat has made it fast, easy and inexpensive to offer this valuable service.
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ScreenShots

Serpstat Screenshots

Screenshot of Research of SERP with advanced analyticsScreenshot of Sersptat stores all top 100 search results for tracked keywords foreverScreenshot of Visibility and keyword trends are visible with SerpstatScreenshot of Unique Page vs. Page comparison in organic and paid keywordsScreenshot of Sersptat Overview