The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so they can optimize their marketing spend, drive quality inbound calls and deliver a better customer experience.
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Marchex
Score 8.0 out of 10
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Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform business performance. Marchex Call Tracking, an analytics platform for click-to-call, measures more than 250 million calls annually for brands and agencies worldwide.…
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Pricing
Invoca
Marchex
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Invoca
Marchex
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Invoca
Marchex
Considered Both Products
Invoca
Verified User
Partner
Chose Invoca
Marchex is the old school company that offers similar solutions. Invoca has more and better technologies with which to track call data.
Invoca's ease of implementation through Google Tag Manager and its integrations with Google Ads and Salesforce Marketing Cloud have made it a preferred choice for call tracking solutions.
I believe that the way in which Marchex solutions are shown leaves you with a secure feeling that the service is accessible and easy to understand. This makes you choose it even among other platforms with more marketing disclosure. Undoubtedly, it is the service that makes you …