Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)
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Meta Business Suite
Score 7.5 out of 10
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Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
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Meltwater
Meta Business Suite
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Meltwater
Meta Business Suite
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No setup fee
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Meltwater
Meta Business Suite
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Oswald Schmidt• 2nd
Legacy Response Consultant at Pagac - Flatley
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Haven Koelpin• 2nd
District Markets Director at Johns, Bruen and Haag
Skilled at Rustic Granite Tuna
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Regional Implementation Planner at Langosh Inc
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See helpful people who have experience with this product
Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.
Meta for Business has made a lot of improvements, but a lot of work still needs to be done as far as troubleshooting. I've had ad issues for months. It's probably getting close to a year. Every time I've submitted troubleshooting tickets, they're either slow to respond or don't respond at all. More than five times I've asked for help with getting the ad issues resolved. This included an online meeting (quite a first), emailing them, and even chatting with them. I went as far as multiple submissions of the materials they requested; I'm still at square one.
Media research - you can search for relevant publications and journalists to add to your media list.
Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example).
Building media lists - if you have no current existing list, you can build and export one in Excel for example.
Segmentation is HUGE. You can segment by almost anything you want, be it demographic, sociological, behavioral... you name it. You can also create targets based on your visitors and their actions. Even custom lists.
They are very good at optimizing your campaigns automatically. This is so important because it will improve your ROI in several multiples otherwise
Managing ads in general works fine, and the data, even though is not exactly as accurate as Analytics, it's pretty decent.
Gives you placements and different ad types so you can get the most out of it.
Pixel and catalog integration are very powerful. You can almost instantly start tracking and catalog fetches your site daily for updates.
The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation.
Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications.
TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life.
The amount of text allowed on images can be frustrating since it will include ALL text in the image regardless if it is part of the copy or on something random in the background of the image
Labeling ads and ad groups can be frustrating as we often had them default to generic titles which we would have to go back and edit. A mandatory field would be helpful, however, that might not be popular opinion as that much detail is really just a personal preference.
The constant emails from their sales team to "help you improve" your results are a little much.
Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.
We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.
Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
I gave it this rating because it is so easy to learn to use and you are able to grow a following quickly by knowing when to post and who to post to or how to get in front of those prospects easily, and using those prospects to reach even further without any additional processes on your end through the sharing from your engaged readers.
Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
I've found the Facebook for Business support to be hit or miss. For billing questions they're timely and helpful. For complex questions about specific services I've often received a longer wait and a less helpful experience. I'm often redirected to their docs, which are often not particularly helpful.
If you don't want to display your feed to your boss before going over scheduled posts for the week, use the Business site and it will be less awkward instantly. Having someone lean over your shoulder is always a bit awkward, you think about how you smell, maybe consider offering them gum because they have bad breath
I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other companies are good, but Meltwater Media Intelligence is more full service.
Facebook stacks up against them in terms of its service. I choose Facebook for Business since I use it for business for almost more than a year now and I need to say this it is the most best possible business tool definitely a must-have for all the businesses type.
As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
We utilize their tracking of media hits for our overall reporting to our clients.
Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.
I haven't had much ROI from using Facebook for Business, and unfortunately, other local businesses I know haven't felt that they got much ROI on their paid ads either.
The good point of Facebook for Business is that I can still look into who is interested in my products and build around my audience that way.
