Likelihood to Recommend I would ask if they have ever used a software like Mention before, if not, I would totally suggest they start with it. It's easy to use, easy to set up and while it may be confusing at first, it's probably the cheapest and most effective. My suggestion to a new marketer or first-time user of this kind of software would be Mention.
Read full review Sysomos Expion is best suited, in my opinion, to offices where either you have only one moderator/manager OR where multiple users plan to manage a specific channel. Without live updates, it gets far too complicated for multiple users to manage the exact same workload
Read full review Pros Mention has nice support and implementation function. They will do some of the harder work for you (e.g. refining your alerts). It helps us to easily track and rank influencers, which improves the effectiveness of our Public Relations (PR). You can filter and refine alerts e.g. by language. This is useful if you want to break into new markets. Read full review Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic. Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more. User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform. Read full review Cons Yes, I just said it is clean and easy to use, but there is always room for improvement in even the most perfect software. I would personally love to see the ability to custom message options a bit more or just customize the look and feel of your dashboard. Bugs. Mention works great 95% of the time. The other 5%, you may run into major crashes or see mentions that you cleared coming back, etc., but nothing that is a deal breaker or unexpected with a tool like this. Worth noting nonetheless! Better plans. This is a small issue, but I wish the lower plans has some basic reporting. Read full review It does not provide a visual for volume over time. The visuals aren't excellent, and would require an export to create better looking graphics. The interface isn't intuitive and sometimes requires clicking around to find things that seem like they should be under a different title. Read full review Likelihood to Renew There are two differentiating features that Sysomos MAP has that the competitor tools I have experienced (Radian6, Meltwater Buzz) did not: user-friendly Boolean queries for searches and near-real-time results. The former is important because, of course, your results are only as good as your search/campaign. With Sysomos, once you master Boolean queries (which isn't terribly difficult) you're set for creating any kind of listening report. I strongly prefer this to the "campaign creator" forms that other services provide. Second, Sysomos MAP returns results almost immediately - like a Google search. So if you get your results and see that you need to tweak your query - no big deal. Or if you have a last-minute request for a client - not an issue. Meltwater can take up to 48 hours for a search to fully populate. This is a major issue if you get your full set of results back and see that you need to adjust the query; you're looking at another two days of wait time. A long wait on results can also prove problematic in agency settings where clients or prospective clients often need results with a quick turnaround.
Read full review Usability The product is very easy to use. The platform is visual and data is easy to read. Boolean construction can sometimes be difficult, but the boolean constructor tool is helpful for boolean beginners. For more experienced boolean constructors, the boolean display at the top is very helpful in identifying where there may be holes in the construction
Read full review Reliability and Availability Not really an availability issue, but concurrency licensing rules mean that only one user can be logged in at a time.
Read full review Performance Mention works quickly and its user interface is easy to use. Alerts update regularly and I've never noticed any lag. It integrates with our CRM via Zapier, but this is not something which we use yet. The only thing I would say is that it takes time for Mention to reach its full potential. It only starts to rank influences from when you set up the alert, so it can take a few weeks to build a map of your influencers.
Read full review This has not been an issue. It is actually beating TweetDeck when we are tagged within a post that TweetDeck is monitoring.
Read full review Support Rating Mention always responded promptly and gave excellent support. Any problem we had with the software, from login trouble to broken features were addressed quickly. There was once a problem with our quota, where we were unable to see results we should have been able to see. We sent an email, and within an hour, the situation was resolved!
Kenny King Web Production Manager Responsible for SEO, Web Design, & Social Media Marketing
Read full review Unfortunately, we have not had a great experience with customer support from Klear. In the sales process, they were very responsive and helpful, but when onboarded, it definitely changed. We are based in the US and our customer service rep is based in Israel, meaning our work hours barely overlap. Oftentimes we're waiting 24+ hours for a response, and when it's a time-sensitive issue (like the platform not pulling in Instagram Story data) we want it to be resolved as quickly as possible. Klear also has a chat feature for more immediate help, but we've experienced a similar situation there where it takes 12+ hours to get a response and it's usually from our customer service rep. Our rep is very nice, but also doesn't seem very knowledgeable about the platform, and usually can't provide an immediate answer to a question we ask and has to "check with her team."
Read full review Online Training We had a kick-off training with the whole team where they walked us through the functionality. This was a pretty effective and comprehensive training.
Read full review Implementation Rating Implementation was so easy I dont even remember it!
Kelly Cates Manager, Online Marketing, Brand Relationships, Direct Sales
Read full review Alternatives Considered Currently, there are no other tools available with the features that Mention has possible according to our knowledge and experience. We firmly believe that Mention has placed themselves in a category all of their own. In the ten years, our company has been around. We have yet to come across any other companies like Mention. Pretty sure there may be another company or competition. None like Mention in our opinion are available, however.
Read full review We've used
Sprout Social &
Hootsuite in the past -- and they all stack up pretty evenly. Sysomos has the same features as Sprout or
Hootsuite , except their reports and analytics are a little more detailed.
Hootsuite has a better social media management software and dashboard though
Read full review Return on Investment Mention has had a positive impact on my business because it gives people the impression that I was following them, even if I might not have been. It makes me appear active on all social media platforms, even if I ONLY look at my mentions each day! Because I have only used the free plan but have benefitted greatly, I would say that my ROI is fantastic! The only negative impact that Mention has is that I do get a daily email in my inbox, and it is one more thing to check. However, it is worth the time. Read full review Lowered costs and overhead when Expion got introduced as we now use one centralized solution for all of our social media work We can finally calculate ROI with ease and understand our campaign performance through proper tracking and analytics Competition tracking was never easier Read full review ScreenShots Sysomos, now part of Meltwater Screenshots