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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Meta Business Manager

    Score7.1 out of 10
    N/AMeta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.N/A

    SpyFu

    Score7 out of 10
    N/ASpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…

    $39

    per month

    Pricing
    Meta Business ManagerSpyFu
    Editions & Modules
    No answers on this topic
    Basic
    $39
    per month
    Professional
    $79
    per month
    Team
    $299
    per month
    Offerings
    Pricing Offerings
    Meta Business ManagerSpyFu
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Meta Business ManagerSpyFu
    Considered Both Products
    Meta Platforms Inc
    No answer on this topic
    SpyFu
    No answer on this topic
    Key User Insights
    Would buy again
    77%
    Would buy again
    20 Answers
    97%
    Would buy again
    28 Answers
    Delivers good value for the price
    83%
    Delivers good value for the price
    19 Answers
    100%
    Delivers good value for the price
    27 Answers
    Happy with the feature set
    77%
    Happy with the feature set
    20 Answers
    100%
    Happy with the feature set
    29 Answers
    Lived up to sales and marketing promises
    76%
    Lived up to sales and marketing promises
    16 Answers
    100%
    Lived up to sales and marketing promises
    21 Answers
    Implementation went as expected
    73%
    Implementation went as expected
    16 Answers
    96%
    Implementation went as expected
    22 Answers
    Features
    Meta Business ManagerSpyFu
    Listening/monitoring
    Comparison of Listening/monitoring features of Meta Business Manager and SpyFu
    Feature
    Meta Business Manager
    5.7
    44 Ratings
    29% below category average
    SpyFu
    -
    Ratings
    Boolean keyword searches5.427 Ratings00 Ratings
    Filtering out noise/spam4.134 Ratings00 Ratings
    Sentiment analysis5.829 Ratings00 Ratings
    Broad channel coverage7.432 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Meta Business Manager and SpyFu
    Feature
    Meta Business Manager
    7.0
    60 Ratings
    15% below category average
    SpyFu
    -
    Ratings
    Content planning and scheduling7.860 Ratings00 Ratings
    Audience targeting7.957 Ratings00 Ratings
    Content optimization6.855 Ratings00 Ratings
    Workflow management5.645 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Meta Business Manager and SpyFu
    Feature
    Meta Business Manager
    7.1
    52 Ratings
    14% below category average
    SpyFu
    -
    Ratings
    Automated routing and prioritization7.242 Ratings00 Ratings
    Customer interaction histories7.547 Ratings00 Ratings
    Bulk actions6.734 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Meta Business Manager and SpyFu
    Feature
    Meta Business Manager
    7.7
    57 Ratings
    0% below category average
    SpyFu
    -
    Ratings
    Lead generation7.748 Ratings00 Ratings
    Content marketing7.752 Ratings00 Ratings
    Paid media management7.949 Ratings00 Ratings
    Campaigns and promotions7.653 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Meta Business Manager and SpyFu
    Feature
    Meta Business Manager
    5.8
    60 Ratings
    36% below category average
    SpyFu
    -
    Ratings
    Twitter5.512 Ratings00 Ratings
    Facebook8.359 Ratings00 Ratings
    LinkedIn5.512 Ratings00 Ratings
    Google+5.57 Ratings00 Ratings
    Instagram7.945 Ratings00 Ratings
    Pinterest1.07 Ratings00 Ratings
    YouTube6.514 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Meta Business Manager and SpyFu
    Feature
    Meta Business Manager
    6.9
    58 Ratings
    11% below category average
    SpyFu
    -
    Ratings
    Campaign success analytics7.757 Ratings00 Ratings
    Real-time tracking7.353 Ratings00 Ratings
    Competitor analysis5.736 Ratings00 Ratings
    Account management
    Comparison of Account management features of Meta Business Manager and SpyFu
    Feature
    Meta Business Manager
    7.9
    59 Ratings
    0% below category average
    SpyFu
    -
    Ratings
    Role-based user permissions & privileges7.656 Ratings00 Ratings
    Mobile access8.356 Ratings00 Ratings
    SEO
    Comparison of SEO features of Meta Business Manager and SpyFu
    Feature
    Meta Business Manager
    -
    Ratings
    SpyFu
    6.6
    52 Ratings
    15% below category average
    Keyword analysis00 Ratings7.052 Ratings
    Backlink management00 Ratings6.040 Ratings
    SERP ranking tracking00 Ratings6.044 Ratings
    Page grader00 Ratings7.829 Ratings
    Competitive analysis00 Ratings7.051 Ratings
    Site audit / diagnostics00 Ratings7.232 Ratings
    Site recommendations00 Ratings6.031 Ratings
    Task management00 Ratings6.120 Ratings
    SEO Channels
    Comparison of SEO Channels features of Meta Business Manager and SpyFu
    Feature
    Meta Business Manager
    -
    Ratings
    SpyFu
    5.8
    39 Ratings
    27% below category average
    Local SEO00 Ratings5.033 Ratings
    Social SEO00 Ratings5.028 Ratings
    Mobile SEO00 Ratings8.029 Ratings
    Global SEO00 Ratings5.035 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Meta Business Manager and SpyFu
    Feature
    Meta Business Manager
    -
    Ratings
    SpyFu
    7.2
    28 Ratings
    16% below category average
    Multi-domain support00 Ratings6.028 Ratings
    Integration with web analytics tools00 Ratings8.518 Ratings
    Best Alternatives
    Meta Business ManagerSpyFu
    Small Businesses
    Sendible
    Score7.2 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Meta Business ManagerSpyFu
    Likelihood to Recommend
    6.2
    (60 ratings)
    7.0
    (62 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (10 ratings)
    Usability
    6.1
    (26 ratings)
    7.0
    (1 ratings)
    Support Rating
    6.1
    (14 ratings)
    7.6
    (13 ratings)
    User Testimonials
    Meta Business ManagerSpyFu
    Likelihood to Recommend
    Meta Platforms Inc
    Meta Business Manger is well suited for large/medium and small organisations with single or multiple stake holders and products. It works very efficiently. Cases where app events are defined for android and iOS, it work wonders for campaign measurement and campaign level targeting. Meta Business Manager is very appropriate for running financial, educational, real estate, e-commerce related ads. Meta Business Manager is not appropriate if you have are into enterprise sales.
    Read full review
    SpyFu
    If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
    Incentivized
    Read full review
    Pros
    Meta Platforms Inc
    • Helps drive more efficient CPCs and CPMs than other social channels
    • Targets users outside of working hours
    • Helps grow Retargeting pools to use on other channels
    • Meta Business Manager's AI does a great job in identifying our ICP based off intent signals
    Incentivized
    Read full review
    SpyFu
    • Keeping a tab on competitors organic and inorganic activities
    • Helps identify where the competitor is getting the backlinks from.
    • Identify competitors top content and the keywords that's bringing them traffic
    • Get proper information of their current and past ADS run on Google.
    Incentivized
    Read full review
    Cons
    Meta Platforms Inc
    • You have to look in multiple places for a full range of analytics
    • The way it handles ad spend can be unpredictable, so if you're on a budget, you have to make sure you're really watching your ad spend
    • For as much as Meta Business Manager pushes stories, reels, etc., the editing tools for this kind of content are limited or nonexistent.
    Incentivized
    Read full review
    SpyFu
    • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
    • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
    Incentivized
    Read full review
    Likelihood to Renew
    Meta Platforms Inc
    No answers on this topic
    SpyFu
    Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
    Read full review
    Usability
    Meta Platforms Inc
    The UI is easy and intuitive for any beginner, but it also has a lot of depth for more advanced users. There have been very few cases where I could not do something I wanted to do regarding media buying. However, there are big limitations regarding account management, admin settings, and user appeals.
    Incentivized
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    SpyFu
    SpyFu is an easy to use tool, and has a self -explanatroy dashborad to generate the data needed to provide insights into any B2B SEO and PPC campaign. It is not comprehensive, but it certainly provides good enough insight to make it a valuable part of any agency tool stack
    Incentivized
    Read full review
    Support Rating
    Meta Platforms Inc
    Facebook is notoriously difficult to access for help and FBM is no exception. Only the chat feature will get someone in touch with you and then there is very limited help. The most they do is send links from their 'help section' without really offering much help at all. Business owners and directors need a person on the phone that can understand the problem and help fix it, not 'helpful links that have already been tried.
    Incentivized
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    SpyFu
    SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
    Incentivized
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    Alternatives Considered
    Meta Platforms Inc
    Facebook is a well-known platform that has to be utilized. It allows us to reach so many new customers and potential patients for our clients. As well as allows us to interact with them consistently and keep them informed or advertise to a new niche of people. The best part about Facebook Business Manager is its usability and reach!
    Read full review
    SpyFu
    I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
    Incentivized
    Read full review
    Return on Investment
    Meta Platforms Inc
    • Pro: It gives me a central place to manage my Page.
    • Pro: There are a lot of options to take advantage of, like Ads, available, which I hope to use more in the future.
    • Pro: The pixel has allowed me to connect Facebook data with my website, and has been a good referral source.
    • Con: There is so much I don't use because it is so complicated. I know I could get more use of it, but it's not going to happen anytime soon, and probably without help.
    Incentivized
    Read full review
    SpyFu
    • Helping us track our ranking.
    • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
    • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
    Incentivized
    Read full review
    ScreenShots