Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
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Sprinklr Social
Score 8.6 out of 10
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Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI…
$359
per month per seat
Pricing
Meta Business Suite
Sprinklr Social
Editions & Modules
No answers on this topic
Self-Serve SMM and Customer Service Solution
$359
per month per seat
Enterprise Custom Social Media Management Solution
Meta Business Suite has been highly effective in exposing our brand and our clients' brands to a large audience. It is also one of the most cost-effective ad platforms for B2B marketing campaigns. The issue is filtering out low-quality leads from a B2B lead generation process, as you often receive as many poor-quality leads as high-quality ones.
In my perspective, I would say Sprinklr Modern Sales & Engagement is best suited for teams and organizations who are more involved in automating social media activities, getting a great analytical report on activity engagement, and generating lists and bolds that helps determine the trends and events, etc. One of the best tools that one could use for clients with every information they would need.
Segmentation is HUGE. You can segment by almost anything you want, be it demographic, sociological, behavioral... you name it. You can also create targets based on your visitors and their actions. Even custom lists.
They are very good at optimizing your campaigns automatically. This is so important because it will improve your ROI in several multiples otherwise
Managing ads in general works fine, and the data, even though is not exactly as accurate as Analytics, it's pretty decent.
Gives you placements and different ad types so you can get the most out of it.
Pixel and catalog integration are very powerful. You can almost instantly start tracking and catalog fetches your site daily for updates.
Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
The planner enables timings of others' posts to be seen easily, but an easier view of that content (eg by hovering over it) would be preferable
Insights gives detailed information on the performance of posts, but could be more intuitive - and it would be helpful if it flagged particularly good performers or practices.
Sometimes using @ tags is a little slow - and it's not always easy to tell which ones you want without opening another window and testing them yourself.
Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
Meta Business Suite is a solid, centralized tool that covers the core needs of social media planning and publishing. However, some limitations — like inconsistent Reels functionality, clunky previews, and lack of creative asset organization — hold it back from being a seamless, end-to-end solution. There's a lot of potential with continued improvements.
The user interface, training via Sprinklr university and detailed articles on almost every topic in the knowledge portal make Sprinklr a complete package. This is also GDPR compliant, helping us stay good with the info security. The layout of the navigation is easy and anyone new to the tool won't be overwhelmed
I've only dealt with the API having issues a couple times, but as you can imagine an outage is not something an advertiser would find acceptable, especially during any ecommerce-heavy time of year. The overall platform could use some help with availability when it comes to authentication, as it struggles with consistency in authentication.
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
There are a lot of shortcomings when it comes to performance. There are pages that I do not expect to have much information to load on the page, yet it takes an incredibly long time (10+ secondes). I have not had experience with the integration slowing other platforms down too much.
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
I've found the Facebook for Business support to be hit or miss. For billing questions they're timely and helpful. For complex questions about specific services I've often received a longer wait and a less helpful experience. I'm often redirected to their docs, which are often not particularly helpful.
Support is amazing. We have had to reach out [to] them only a few times in the past few years. Each time, they were back in touch with us within the hour or two, no matter the time. We've always had our issues addressed quickly and promptly corrected. They are a great team to work with.
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
Take all of the training offered through Facebook first before attempting to create a page on the platform. Learn all of the capabilities available to you. Learn about the different types of audiences who might be interested in seeing your page. Create short video clips as though they are viewed at a much higher rate than anything else. Offer free giveaways or raffles to further build to your list of prospects and drive traffic to your website
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
Compared to the other tools listed above, Meta Business Suite has good navigation, great interest audience-building tools, okay ad analytics, a great messaging system, and below-average customer support. We chose Meta Business Suite for its massive user base and for its industry-leading targeting functionality (which is a result of that massive user base!).
As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
This product is definitely able to run at scale, but it would be wise to have enough eyeballs to oversee it and the tools for keeping the campaigns, adsets, and ads organized could use some improvement. I can also see the UI interfering with usability at greater amounts of scale.
Overall positive ROI has been achieved using this platform. You must have a clear understanding of where your CPL maximums are to remain profitable and either optimize to success or pull the plug on campaigns that are bleeding spend.
This is a great platform to build new audiences or grow existing ones.
Building audience segments via pixel tracking is a huge win for this platform.
Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
