Miva vs. Webtrends Analytics

Miva is a SaaS closed platform. Page builder has bugs and errors, it's not as easy to work with as they say. To work with Miva, you need to work with their professional services or an agency, it's not a cheap platform to make changes to. Has anyone read the latest terms of service update from Miva sent out yesterday 5/21? It's extremely concerning. Miva could shut you off the day after a payment for your subscription fails. Why would they do this to their customers?

Under section C. (ii) Payment Terms: d (ii) Customer shall be in default of this Agreement. If Customer’s Account is not paid in full on the invoice date, Miva reserves the right to interrupt or terminate Customer’s access to and use of the Services and to any other Miva Products and/or Services on the following day. Miva is not responsible for any losses or damages resulting from any interruption or termination of the Services due to outdated or incorrect payment information.

Miva is based in San Diego, CA. Under California law (e.g., California Business and Professions Code § 17200 for unfair business practices), a 24-hour notice period for service suspension could be deemed unreasonable, especially
for a critical business service like an ecommerce platform. Courts often expect “reasonable notice” (typically 5-30 days) to allow the customer to cure the default.

This change isn't lawful and it's extremely concerning to anyone who hosts a website on their platform. No opportunity to cure? They used to have a 15 day grace period to cure. One would wonder why they would be unreasonable
in taking this away when it's best practice throughout the e-commerce industry.

Scenarios 1. If you want to use web server log files as input to your web analytics, then Webtrends will provides a good product, with great ease of implementation. Don't even think about being cheap on hardware, and make sure Webtrends runs on real servers, not in a VM environment. 2. If you want to use Data Tagging, similar to Google Analytics or Site Catalyst, Webtrends has a powerful product, just be prepared to pay. 3. If you are new to Web Analytics, but it is the strategic direction, start with Webtrends on Premises. Questions to Ask 1. What are you trying to accomplish? 2. Can you place a dollar value on the benefit that you expect/need from Webtrends? 3.Can you live with Webtrends running SaaS?

• The ability to quickly change the look and feel of any given page in the store. The storefront, category, product description, and all checkout pages are easily customize-able using simple HTML language.
• With minimal effort, more sophisticated changes and behaviors of the store can be modified using MivaScript, the language Miva Merchant is built upon.
• New features are very easy to add using a huge selection of 3rd party feature modules that typically sell for less that $100. Miva has so many features already built in, but if there is a major common feature not already in the code, it's almost a sure bet that there is a affordable and easy to install module that will meet your e-commerce business requirements.
• Miva corporation provides a high level of free support 7 days a week and 24 hours a day.

• Control privacy, data sharing and competitive industrial knowledge using Webtrends on premises
• Great control over custom reports, custom dimensions and metrics
• Flexible tool which allows multiple methods of data capture. To my knowledge it was the first tool with a Tag Builder / Tag Management function built in via a supporting website.

• The Miva admin area hasn't been the most user-friendly in the past. However, the admin in the the upcoming new Miva Merchant 9 Release has been completely revamped, is VERY user-friendly, and is formatted for desktop as well as mobile devices.
• Some fairly standard ecommerce functionality like Gift Certificates, Coupons, Sale Prices, etc have previously required third-party modules or template customization. However, many of these features are being built into Miva Merchant upcoming releases.

• The big downside, the elephant in the room, is that it does not (as of right now) have on-demand segmenting, drilldowns, etc. You have to think of what you want in advance and create those reports then analyze some data. This is huge. You can, of course, re-analyze old data after creating new reports but you still have to wait. (This deficiency may become obsolete with the release of Webtrends Explore later this month (May 2014).)
• It has fewer mature integrations with other products and databases than competitors do, although I'm told it works with SharePoint better than anything else does.
• Its attribution modeling capability is behind Google Analytics'. In my humble opinion, this could be changed quickly if Webtrends would make some tweaks to its standard visitor history files (i.e. preserve the order in which past visits were sourced beyond the single most recent one, rather than storing all those past sources as a randomized list).
• It doesn't incorporate statistical tests, confidence intervals, or statistical associations. However, this same criticism can be applied to its competitors (other than A/B Testing products). It's a tabulation program, as they all are. In this respect, web analytics tools as a group are relatively primitive. Sorry to bring this up as a criticism of Webtrends but it's my pet peeve about the whole industry and I just have to say it. (p.s. take advantage of the heavy-duty Webtrends Scheduled Export functionality to get really granular data that you can feed to a stats program to get significances.)
• Although the documentation, help screens, phone support and the knowledge base have improved tremendously in recent years, there is still a pretty steep learning curve because it is different from the tools that entry-level users may have already been exposed to. This can be a shock and many users are alienated at first because they just don't get some of the fundamentals at first. I'd like to see much better help screens that are thoroughly interlinked with the KB and documentation. Having superb online support would make a world of difference with the adoption of this basically powerful tool.

For most clients, the MIVA Merchant platform, in combination with 3rd party plugins from ADS, Emporium Plus, eMediaSales and Sebenza, has all of the bells and whistles they need. While MIVA is lacking in a mobile friendly option and the ability to easily sell soft goods like mp3's or eBooks, these additions are coming to MIVA soon. The lack of connectivity to popular POS systems is also a negative for us. We will certainly continue to offer MIVA Merchant to clients.

I would be willing to try Webtrends again AFTER some research from other users. I would need to see that users mention better and faster customer support on questions and issues that arise while using the software. The software is capable of vast and incredible things, but if it isnt properly set up and supported during use, it is just a big hassel and waste of everyones time and money.

I won't say usability is all bad with Miva; basic product configuration isn't complicated and assigning products to categories works well. However, when you go beyond the most elementary tasks, things almost always become needlessly cumbersome and the information stored by the platform is inherently poorly organized. They've really hyped that Miva 9 released last year features a re-worked admin interface, but from our perspective they've simply given it a fresh coat of paint, made the layout passably mobile friendly, but yet still have not in a substantive way addressed the glaring deficiencies at the core of the platform itself. Adding custom admin area bookmarks is a band aid, not a proper fix.

If I could give it a 0, I would. Not having an intuitive user interface made it impossible to convince non-analytic business users to use the tool on their own. Even as a seasoned analyst, frequent calls were needed to get what should be simple tasks done. Account managers don't understand the tool either, and have to refer you to technical support

I work with multiple Miva sites daily, and uptime is fantastic. Outages are rare from my experience, and any issues have generally been short and handled quickly.

It is much better than average. Down time usually occurs because of a need to refresh the server on our end.

The v9 admin interface and v10 reporting interface work as well as expected, but have a tendency to be pokey, especially for bulky reports and whenever you're connected to wifi. I much prefer using the REST API for all reporting for this reason, which simply dumps out the data and doesn't bother with the user interface.

I would give 10, but there were a couple of times when I was misinformed and I had to do some unnecessary work. When you have to work on every product individually and then you discover you could have done it in bulk it kind of makes you roll your eyes back. I also have an issue still with some shipping settings that no one seems to understand. But the support team is super friendly, they are trying

I once went on to Twitter to ask for help from my network of analytics people, and Webtrends themselves responded. They have been an excellent partner in making sure that their product is being used to the best of it's ability and I greatly appreciate that. Both Omniture and Google Analytics, do not have that level of support over social media

The in-person training was comprehensive enough to get you started, but I strongly recommend having a more experienced person when beginning with the tool.

Webtrends provides several free webinars over the course of the year, many of which I would expect to pay for. The people providing the webinars seem to have a good feel for real-world application of the product.

Creating the Miva store originally took a reasonable amount of time, 2-3 months, but we were unable to migrate our orders and customer accounts from the old platform. Additional refinements were required over the following 6 months to refine the functionality and features so that they worked properly for our store and fulfillment process.

Careful planning and patience. Use a non-public test site to fine tune tags and reporting. Despite best laid plans, there will be surprises when you collect the data, run the analysis and begin generating reports using the tool. Perform a tag audit to ensure tags fire as desired.

Each player has positive features and value to add to a business. BigCommerce and Shopify have brand recognition that has lead to them being the more common choice in eCommerce. Overall, they have their place for simple B2C sites, and less complex B2B sites. Miva was the only one where we had access to not only the core of the platform, but every part of our page templates. Most platforms will give you a box to stay in, but Miva lets you define the box, and when it doesn't fit your needs, you can adjust it to bring it where it will benefit your company most. Some of the major benefits that we couldn't find on other platforms: Ability to incorporate APIs at any stage of customer journey Unlimited Custom / Complex Product Configurators and Builders Easy to understand the structure and hierarchy of pages and templates.

Webtrends has its work cut out for itself considering you have the behemoth Google Analytics and Google Analytics Premium having a strong offering and brand recognition for the price of free. After reviewing the paid service I'd suggest you start off with GA as a cheaper alternative that is just as robust, if not much more flexible in regards to the reporting and goal tracking needs for our company.

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Miva has proven to be a great solution for smaller mom-and-pop stores through large enterprise-class businesses with tens of thousands of products. Performance is just as strong on enterprise-class stores as on considerably smaller stores, and an increasing number of marketing/sales tools are continually being added to the core Miva functionality to keep up with current marketplace demands.

• Running a business in general (and this applies to e-commerce of course) involves not enough time to do too many things. Any place one can automate/streamline/ simplify some of these myriad things, you gain more time to focus on high value activities. We have found that the more we have been able to leverage Miva's capabilities (often with our own tools), the more time we can spend on marketing, sales and product development.

• Webtrends has had a positive impact on site visitation because it allowed us to understand the sources by domain for site traffic and find out ways to increase visits from those domains.
• Webtrends has also allowed us to understand areas of optimization on the site, which has had a positive impact on the overall user journey on the site, likely leading to longer site duration and engagement.