Amplitude Analytics vs. Mixpanel

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amplitude Analytics
Score 8.3 out of 10
N/A
Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue. Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.
$995
per month
Mixpanel
Score 8.5 out of 10
N/A
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…
$0
per month
Pricing
Amplitude AnalyticsMixpanel
Editions & Modules
Growth
$995.00
per month
Free
$0
per month
Growth
$17
per month
Enterprise
Contact sales
Offerings
Pricing Offerings
Amplitude AnalyticsMixpanel
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsMixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!
More Pricing Information
Community Pulse
Amplitude AnalyticsMixpanel
Considered Both Products
Amplitude Analytics
Chose Amplitude Analytics
I find Amplitude much easier to use than Mixpanel or GA are. The UX is easy to grasp and as long as you have an intuitive set-up or good documentation on how your events are set up it makes for quick onboarding. Looker does a better job of easily allowing customization with SQL …
Chose Amplitude Analytics
Amplitude has more advanced reporting whereas Mixpanel is mostly a “do-it-all” analytics tool. Choose Amplitude if you have enterprise-level marketing/users. Choose Mixpanel if you want to send notifications.
Chose Amplitude Analytics
Amplitude Analytics & Mixpanel are both evenly matched in terms of features and value. Amplitude Analytics scores better in terms of conversion drives and cohort analysis in my opinion. In addition to that, Amplitude Analytics has done a lot more in terms of guiding …
Chose Amplitude Analytics
Amplitude Analytics provides much more granular data than Google Analytics and gives you much more flexibility in how you can segment and splice the data. It also provides the ability to create closed funnels, which I have yet to find out how to do in Google Analytics. …
Chose Amplitude Analytics
Amplitude provides better capabilities to consume real time event data and provide meaningful insights compared to other products like Mixpanel. It also provides better data governance capabilities to maintain accurate and high data quality.
Chose Amplitude Analytics
  • Amplitude offers greater flexibility
  • It's easy to use compared to alternatives
Chose Amplitude Analytics
We've used a ton of analytics tools and Amplitude allows us to do everything we need for free. The other options we tried were either not robust enough to report on user level stats, or cost $. The platforms in this space are super competitively aligned so functionality wise …
Mixpanel
Chose Mixpanel
I wasn't directly part of the evaluation for Amplitude but I think we went with Mixpanel because of the price.
Chose Mixpanel
  • There was not really any other competitors for this specific use case that had a chance
  • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
  • Other solutions out there seemed to be too expensive and this was the …
Top Pros
Top Cons
TrustRadius Insights
Amplitude AnalyticsMixpanel
Highlights

TrustRadius
Research Team Insight
Published

Reviewers indicate that both Amplitude Analytics and Mixpanel are commonly used for tracking and analyzing user activity data. Both platforms have been used by teams focused on product management, marketing, and data analysis, among others. Customers of both products point out their functionality in uncovering custom user paths, tracking events, and creating user cohorts based on behavior.

 

Mixpanel users, however, report a more extensive reliance on funnel visualization and A/B testing features. These users often leverage Mixpanel’s tailored analytical models to track user conversion over time and test different UI/UX designs. On the other hand, Amplitude users frequently note the efficiency of the platform’s behavioral analysis for product optimization.

 

In terms of feedback, despite the shared functionality of these platforms, users have voiced unique concerns for each. Some Mixpanel customers have pointed out room for improvement in the platform’s ability to handle large data volumes and its pricing model, especially for start-ups. Comparatively, some Amplitude users have indicated a steep learning curve and a desire for improvement in data export options.

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Amplitude AnalyticsMixpanel
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Score 8.4 out of 10
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Score 9.5 out of 10
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User Ratings
Amplitude AnalyticsMixpanel
Likelihood to Recommend
8.3
(28 ratings)
8.2
(49 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(13 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Support Rating
8.8
(5 ratings)
1.0
(8 ratings)
Online Training
-
(0 ratings)
8.0
(2 ratings)
Implementation Rating
-
(0 ratings)
8.9
(3 ratings)
User Testimonials
Amplitude AnalyticsMixpanel
Likelihood to Recommend
Amplitude
Amplitude Analytics is well suited for scenarios where you have multiple data points to understand customer behavior and journeys and utilize simple to medium complexity graphs/charts. It may not be suitable for scenarios where you need to slice and dice data into highly customizable dashboards as that requires significant effort from technical teams.
Read full review
Mixpanel
As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
Read full review
Pros
Amplitude
  • Feature analytics - measuring frequency of usage
  • Time taken by users to convert in funnels
  • Actions that drive certain user behaviors in funnels via correlation
  • Actions that lead to user drop off in funnels via correlation
  • Comparing behavior of two custom user cohorts
Read full review
Mixpanel
  • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
  • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
  • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
  • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
Read full review
Cons
Amplitude
  • Some more clarity and examples of implementation with GDPR in mind
  • Some segregation inside user properties can be difficult to implement
  • Splicing information inside funnels could be more intuitive
  • User support for the cheaper tiers is hard to access
  • Pricing transparency really needs to be improved
Read full review
Mixpanel
  • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
  • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
Read full review
Likelihood to Renew
Amplitude
No answers on this topic
Mixpanel
It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
Read full review
Usability
Amplitude
No answers on this topic
Mixpanel
great, slick and clean interface
Read full review
Support Rating
Amplitude
I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.
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Mixpanel
We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
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Online Training
Amplitude
No answers on this topic
Mixpanel
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Read full review
Implementation Rating
Amplitude
No answers on this topic
Mixpanel
Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
Read full review
Alternatives Considered
Amplitude
It's the best in class with all the bells and whistles. Other options could suit you just fine at a lower price point, but you need to be sure of what you are not getting and the switching cost associated with when you do need it.
Read full review
Mixpanel
  • There was not really any other competitors for this specific use case that had a chance
  • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
  • Other solutions out there seemed to be too expensive and this was the most recommended
  • Heap seemed to be the best OTHER option but didn't take the time to evaluate
Read full review
Return on Investment
Amplitude
  • It collects data of great importance which allows to make product improvements.
  • It easily identifies problems a user may have with the product.
  • The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions.
Read full review
Mixpanel
  • We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
  • We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
  • We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
Read full review
ScreenShots

Mixpanel Screenshots

Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.