monday marketer was a solution for marketers and creatives to plan, execute and optimize enterprise marketing initiatives. The product is no longer available standalone, and its features are integrated into the core monday work management solution.
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Sysomos, now part of Meltwater
Score 9.5 out of 10
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Sysomos was a social media listening and marketing solution for content discovery, planning, publishing, moderation, and analytics. Sysomos was acquired by Meltwater, and is no longer available, but the features of the former Sysomos are now part of the Meltwater platform.
monday marketer is a great tool for managing everything from the idea stage, to the production of content, to organizing goals and campaigns, all the way to collaborating and sharing with stakeholders and leadership. We used to work on multiple tabs in a worksheet, and monday.com changed the game. We're more organized than ever, and we can easily share what works/what doesn't with other team members around the globe!
Sysomos Expion is best suited, in my opinion, to offices where either you have only one moderator/manager OR where multiple users plan to manage a specific channel. Without live updates, it gets far too complicated for multiple users to manage the exact same workload
Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic.
Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more.
User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform.
Notifications are not consolidated. So if a teammate makes a new board and assigns me to a bunch of items, I get an individual notification of every single one
I like sub-items, but they aren’t always necessary so making them unremovable isn’t great
There are two differentiating features that Sysomos MAP has that the competitor tools I have experienced (Radian6, Meltwater Buzz) did not: user-friendly Boolean queries for searches and near-real-time results. The former is important because, of course, your results are only as good as your search/campaign. With Sysomos, once you master Boolean queries (which isn't terribly difficult) you're set for creating any kind of listening report. I strongly prefer this to the "campaign creator" forms that other services provide. Second, Sysomos MAP returns results almost immediately - like a Google search. So if you get your results and see that you need to tweak your query - no big deal. Or if you have a last-minute request for a client - not an issue. Meltwater can take up to 48 hours for a search to fully populate. This is a major issue if you get your full set of results back and see that you need to adjust the query; you're looking at another two days of wait time. A long wait on results can also prove problematic in agency settings where clients or prospective clients often need results with a quick turnaround.
It is an easy platform to learn for new members joining the team. The useability of monday.com makes it easier to onboard stakeholders and team members, to make project management easier for everyone. Automation also makes common tasks easier by eliminating the need to focus on doing repetitive things over and over and over again.
The product is very easy to use. The platform is visual and data is easy to read. Boolean construction can sometimes be difficult, but the boolean constructor tool is helpful for boolean beginners. For more experienced boolean constructors, the boolean display at the top is very helpful in identifying where there may be holes in the construction
Honestly, I haven't called monday's support, because, the few times that some help was needed, the area coordinator is in charge of looking for solutions. But, if I have a reference from her, praising the support received, because in a few minutes or at most hours, everything is normal. It's amazing how fast and effective they are.
Unfortunately, we have not had a great experience with customer support from Klear. In the sales process, they were very responsive and helpful, but when onboarded, it definitely changed. We are based in the US and our customer service rep is based in Israel, meaning our work hours barely overlap. Oftentimes we're waiting 24+ hours for a response, and when it's a time-sensitive issue (like the platform not pulling in Instagram Story data) we want it to be resolved as quickly as possible. Klear also has a chat feature for more immediate help, but we've experienced a similar situation there where it takes 12+ hours to get a response and it's usually from our customer service rep. Our rep is very nice, but also doesn't seem very knowledgeable about the platform, and usually can't provide an immediate answer to a question we ask and has to "check with her team."
Monday marketer allows a much greater level of detail and functionality than Trello. You are able to automate tasks, create dashboards, have different workspaces, sync with Google Calendar, and much more. You can do far more using monday marketer than I have ever experienced with another project management tool. Basecamp is a good tool for communicating with clients, but monday marketer is much better for internal project management.
We've used Sprout Social & Hootsuite in the past -- and they all stack up pretty evenly. Sysomos has the same features as Sprout or Hootsuite, except their reports and analytics are a little more detailed. Hootsuite has a better social media management software and dashboard though
It has saved our team a lot of time. It allows our Creatives to quickly see what projects should be on their priority list, as well as where the other elements of each project are at.
The update feature allows our team to have focused communication regarding different tasks. It's easy to tag in team members and ask questions, provide links to finished assets, etc.
Before I joined the team, they were debating whether this software was the right choice and thinking about switching. When I joined the team, I really owned monday.com and got to learn the software. I figured out ways to make my team's boards more efficient and useful, which has in turn greatly increased the employee adoption of this software. There are now best practices and processes in place regarding this platform which has made it easier for everyone - we all want to keep monday.com now!
