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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Motive

    Score9.2 out of 10
    N/AMotive builds technology to improve the safety, productivity, and profitability of businesses that power the physical economy. The Motive Automated Operations Platform combines IoT hardware with AI-powered applications to automate vehicle and equipment tracking, driver safety, compliance, maintenance, spend management, and more. Motive serves more than 120,000 businesses across industries, including trucking and logistics, construction, oil and gas, food and beverage, field service, agriculture,…N/A

    Zoho CRM

    Score8.4 out of 10
    N/AZoho CRM is a simple, very low-cost CRM option for the smaller end of the SMB segment. The product has several useful integrations with other products, including QuickBooks, and Google Apps and Google Docs. The product also has an integrated project management module.

    $14

    per month

    Pricing
    MotiveZoho CRM
    Editions & Modules
    No answers on this topic
    Standard
    $14.00
    Per User/Per Month
    Professional
    $23.00
    Per User/Per Month
    Enterprise
    $40.00
    Per User/Per Month
    Ultimate
    $52.00
    Per User/Per Month
    Plus
    $57.00
    Per User/Per Month
    Offerings
    Pricing Offerings
    MotiveZoho CRM
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptional$14 /user/month
    Additional Details——
    More Pricing Information
    Features
    MotiveZoho CRM
    Sales Force Automation
    Comparison of Sales Force Automation features of Motive and Zoho CRM
    Feature
    Motive
    -
    Ratings
    Zoho CRM
    8.7
    289 Ratings
    10% above category average
    Customer data management / contact management00 Ratings8.7280 Ratings
    Workflow management00 Ratings8.6267 Ratings
    Territory management00 Ratings8.9197 Ratings
    Opportunity management00 Ratings8.4254 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings8.4249 Ratings
    Contract management00 Ratings8.9204 Ratings
    Quote & order management00 Ratings9.0204 Ratings
    Interaction tracking00 Ratings9.0250 Ratings
    Channel / partner relationship management00 Ratings8.7193 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Motive and Zoho CRM
    Feature
    Motive
    -
    Ratings
    Zoho CRM
    8.9
    222 Ratings
    14% above category average
    Case management00 Ratings8.7214 Ratings
    Call center management00 Ratings8.6173 Ratings
    Help desk management00 Ratings9.3190 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Motive and Zoho CRM
    Feature
    Motive
    -
    Ratings
    Zoho CRM
    8.5
    267 Ratings
    9% above category average
    Lead management00 Ratings8.8262 Ratings
    Email marketing00 Ratings8.2220 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Motive and Zoho CRM
    Feature
    Motive
    -
    Ratings
    Zoho CRM
    8.6
    264 Ratings
    11% above category average
    Task management00 Ratings8.3249 Ratings
    Billing and invoicing management00 Ratings8.7181 Ratings
    Reporting00 Ratings8.7243 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Motive and Zoho CRM
    Feature
    Motive
    -
    Ratings
    Zoho CRM
    8.6
    259 Ratings
    12% above category average
    Forecasting00 Ratings8.7217 Ratings
    Pipeline visualization00 Ratings8.2236 Ratings
    Customizable reports00 Ratings8.8250 Ratings
    Customization
    Comparison of Customization features of Motive and Zoho CRM
    Feature
    Motive
    -
    Ratings
    Zoho CRM
    8.4
    278 Ratings
    9% above category average
    Custom fields00 Ratings8.7276 Ratings
    Custom objects00 Ratings8.1223 Ratings
    Scripting environment00 Ratings9.2179 Ratings
    API for custom integration00 Ratings7.7204 Ratings
    Security
    Comparison of Security features of Motive and Zoho CRM
    Feature
    Motive
    -
    Ratings
    Zoho CRM
    8.2
    267 Ratings
    2% below category average
    Single sign-on capability00 Ratings7.7232 Ratings
    Role-based user permissions00 Ratings8.7262 Ratings
    Social CRM
    Comparison of Social CRM features of Motive and Zoho CRM
    Feature
    Motive
    -
    Ratings
    Zoho CRM
    8.5
    166 Ratings
    12% above category average
    Social data00 Ratings8.7165 Ratings
    Social engagement00 Ratings8.4157 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Motive and Zoho CRM
    Feature
    Motive
    -
    Ratings
    Zoho CRM
    8.8
    211 Ratings
    15% above category average
    Marketing automation00 Ratings8.9208 Ratings
    Compensation management00 Ratings8.8139 Ratings
    Platform
    Comparison of Platform features of Motive and Zoho CRM
    Feature
    Motive
    -
    Ratings
    Zoho CRM
    8.3
    231 Ratings
    9% above category average
    Mobile access00 Ratings8.3231 Ratings
    Best Alternatives
    MotiveZoho CRM
    Small Businesses
    No answers on this topic
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    No answers on this topic
    Kintone
    Score9.7 out of 10
    Enterprises
    No answers on this topic
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MotiveZoho CRM
    Likelihood to Recommend
    9.2
    (133 ratings)
    9.1
    (312 ratings)
    Likelihood to Renew
    9.1
    (9 ratings)
    7.6
    (42 ratings)
    Usability
    9.9
    (9 ratings)
    7.8
    (172 ratings)
    Availability
    8.8
    (128 ratings)
    8.8
    (7 ratings)
    Performance
    -
    (0 ratings)
    8.5
    (8 ratings)
    Support Rating
    7.8
    (113 ratings)
    6.1
    (69 ratings)
    In-Person Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Online Training
    8.0
    (1 ratings)
    5.5
    (8 ratings)
    Implementation Rating
    9.0
    (4 ratings)
    5.6
    (16 ratings)
    Configurability
    -
    (0 ratings)
    5.1
    (114 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.5
    (21 ratings)
    Ease of integration
    -
    (0 ratings)
    7.2
    (5 ratings)
    Product Scalability
    -
    (0 ratings)
    5.7
    (6 ratings)
    Professional Services
    -
    (0 ratings)
    8.3
    (7 ratings)
    Vendor post-sale
    -
    (0 ratings)
    7.7
    (13 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.8
    (13 ratings)
    User Testimonials
    MotiveZoho CRM
    Likelihood to Recommend
    Motive
    Motive is the ONLY application I will recommend in this industry to other companies needing ELD solutions. I have helped a couple other companies develop their own in house Electronic Logging Device systems and while they were promising initially, the companies lost sight of the important aspects and began to focus on cosmetic details over full functionality.
    Incentivized
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    Zoho
    Interfacing with our target clients at the correct minute is crucial in today's society. Another valuable include is its capacity to coordinated with other programs. It helps me in keeping track of the every day work emails I send to my colleagues or get. Zoho CRM makes it straightforward to consequence or send out information agreeing to our needs. Zoho makes a difference keep in mind individuals by means of e-mail and pop-ups, which dispenses with the issue of overlooking follow-ups and reminders. This not as it were helps within the organization of this incredible instrument but moreover within the execution of data.
    Incentivized
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    Pros
    Motive
    • ELD- alerts drivers when they are close to their hours of service, ensuring they stay compliant
    • Dashcams- allows us to provide feedback and coaching to drivers on things that need addressed as well as things that are going well
    • Customer Service- drivers and fleet personnel can chat with customer serviced. Resolutions are provided very quickly and efficiently.
    Incentivized
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    Zoho
    • Hooks into our website and can import data from forms.
    • Has great automation tools built in.
    • Reporting features are great.
    • Easy to learn, makes it easy for us to onboard new users onto it.
    • Fairly customizable. We have fine tuned it to work the way we need it to.
    Incentivized
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    Cons
    Motive
    • One of the features I find frustrating to use is adjusting speed limits. Sure, when someone breaks a speed limit and it gives me an event I can go into the event and easily adjust the speed limit, but ONLY FOR THAT SECTION they sped in. If I need to adjust the speed limit for the whole road, thats another matter entirely. We work in the middle of no where so I have noticed there have been more examples of this than I would like. But I also understand they get their speed limit data the same as every other service so its not like Motive is behind, just limited to the data they receive.
    • I would like to be able to determine event criticality so that any event I want to be automatically assigned as "coachable" will be. Also in regards to the events page, I would like to see a way to select multiple events (maybe some check boxes to select the ones you want) and be able to assign them all to "coachable" or dismissed". Especially during implementation we are getting a lot of "obstructed view" and this is not going to count against their score, we just want to dismiss them after seeing who it is so we can address it. But we get 10 or 12 for each person and have to go into each one individually... It is just a little time consuming and I think the multi select functionality fixes that.
    • Currently maintenance reminders use engine hours OR miles. I would like to see the capability of using both. for example, a good estimate is 1 hour of engine idle time is equivalent to 30 miles driven. So if we set a 10,000 mile maintenance alert, I would want that to include the actual odometer reading (lets say 7,000 miles) and add the engine hours to miles conversion, lets say it has 100 idle hours (100x30 = 3,000). Hope that makes sense.
    Incentivized
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    Zoho
    • Need some way to switch a field type without losing the pre-existing data.
    • The settings controls should be broken out differently - I don't like that I can't keep some users from exporting all contact records (i.e., the entire Contacts module) because if the export function is turned off, the export function of Reports for those same modules is also blocked.
    • Frustrating that only 3 custom lookup fields are allowed per module in our license.
    Incentivized
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    Likelihood to Renew
    Motive
    There are recently many other new companies that offer the same idea at a cheaper rate, but on the other hand, we are happy with Motive...
    Incentivized
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    Zoho
    i have already renewed my subscription twice. I am in the 3rd Year now. I have been using it for a while and have been recommending to my friends as well.. have attended ZOHOLICs the annual program of zoho and it gave me new insights of managing the crm solutoin.
    Incentivized
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    Usability
    Motive
    When signing into Motive upon entering and starting motor vehicle, the app and the transmitting unit pair immediately. Once paired it is extremely easy and efficiently started to populate the necessary unit information. Then entering the Work Order info is seamlessly entered to the E- log. Doing the pre and post vehicle checks is completed quite accurately.
    Incentivized
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    Zoho
    The methodology of the 'out of the box' user interface is fairly easy to learn. In some cases however, the interface is not consistent throughout the software. Upgrades to the interface has certainly improved some of this--- but now we are seeing the same kinds of inconsistencies across Zoho apps, particularly those more recently added to their platform. This issue is not major in that everybody on staff seems able to learn how to work the programs--- it's just annoying and less than efficient when inconsistent user interfaces or inconsistent terms are used in the programs and/or the requisite documentation.
    Incentivized
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    Reliability and Availability
    Motive
    I don't have any outage issues with Motive. Anything unplanned is typical in the tech world and you have to go with the flow. The good thing is that any outages that would happen with Motive would not stop us from operating. That would be something I would be concerned with if so, otherwise I think we are in a good spot.
    Incentivized
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    Zoho
    In my many years using Zoho, I think there were only 1 or 2 days when there was something happening and I was not able to log in. Sure, it wasn't fun and we all panicked a bit, but right after that, all was well and work-life continued. Being cloud based, I'm never worried about losing my iPhone, iPad or Laptop as I know I can log in anywhere on any device and workflow won't stop.
    Incentivized
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    Performance
    Motive
    No answers on this topic
    Zoho
    I don't recall every having any issues with a page not loading due to it being a Zoho issue. Anytime I've had any issues with something being wonky, I clear cache and that has always solved the problem. Or a simply computer reboot and we're back, hard at work. Look, I don't expect any product to delivery 100%, 100% of the time but if I had any consistent ongoing issues, I would have left many years ago. I still keep my eyes open to what is new but after a quick evaluation, I know Zoho will long be my home.
    Incentivized
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    Support Rating
    Motive
    Our support team is very responsive but not always helpful. As great as our implementation team and check in team have been, I think there needs to be a middle ground support techs for the physical machinery. I think our support team can have trouble diagnosing past what the device should be doing. However, they have always been eager to help, quick to respond, and do their best to see a resolution is found
    Incentivized
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    Zoho
    We did the training and that was a huge waste of money. The information provided was basic and the instructor was sloppy (he even forgot to turn off his mic when he used the restroom - no one should ever hear what we heard). I offered up a 9 because we were able to find what we needed on your website.
    Incentivized
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    In-Person Training
    Motive
    No answers on this topic
    Zoho
    I attended a Zoho-Holics event in Austin, TX, several years ago, and it blew my mind. So many industries were represented using Zoho in so many different ways. It was unbelievable all that I learned from that experience, as there were features that I wasn't aware of that I immediately started using. Best of all, the trainers were patient and knowledgeable
    Incentivized
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    Online Training
    Motive
    Trainer was hard to understand but very knowledgeable in my needs.
    Incentivized
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    Zoho
    There is an endless supply of YouTube videos from Zoho and the many Zoho partners/consultants. Plus, Zoho has it's own library of training videos and webinars to learn from plus an entire community at the ready to answer any questions. While Zoho has been available for many years, there are constantly new training videos and webinars available for the novice and the experienced users.
    Incentivized
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    Implementation Rating
    Motive
    The last device we got had a $10 increase, this feature can make customers upset and send them to the competition.
    Incentivized
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    Zoho
    When you switch CRMs, you can automatically assume everything isn’t going to match up correctly. We had used Salesforce for 10+ years and had a ton of data and customizations. It was not a clean transfer, but we were able to sort it all out. The only issue that really bothered me was Zoho support. Even simple questions couldn’t be answered over chat, and we would have some team members try for hours to find the right answer
    Incentivized
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    Alternatives Considered
    Motive
    The ease of use and features Motive had to offer were hands down a better product. We work with the Motive team providing feedback and constantly feel as if we are building the product with them rather than working with what we have.
    Incentivized
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    Zoho
    Free user access was one reason to use it more than any other software. Also, for a mid-size organization, the Salesforce cost was a little higher, and Pipedrive was almost similar to Zoho. As we were already using Zoho, we found no urgency to switch.
    Incentivized
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    Contract Terms and Pricing Model
    Motive
    No answers on this topic
    Zoho
    I think Zoho CRM is priced at a reasonable amount. Simply put, you get what you pay for and Zoho does not disappoint. My organization is comfortable with what we pay and pleased with continually renewing the software. The billing frequency is just right. There are no complaints on our end
    Incentivized
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    Scalability
    Motive
    No answers on this topic
    Zoho
    We're still in the early stages of scaling this across departments. We have high aspirations of doing this, but it takes time to migrate to the new system and to help people get acquainted of doing their work in a different way thru Zoho.
    Incentivized
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    Professional Services
    Motive
    No answers on this topic
    Zoho
    In addition to being a user of Zoho CRM, we are a reseller as well. Often, at times our Partners request for on-boarding the platform configuration for them. During such requirements, we have utilized the Professional services team directly from the Zoho CRM team. Our partner feedback was quite positive, throughout.
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    Return on Investment
    Motive
    • The speeding data allowed us to create a speeding policy almost a year ago. We went from 5-10 drivers/week "breaking" our policy to 0-2 drivers/week "breaking" it. We have also noticed fewer challenging braking events due to fewer drivers speeding.
    • On more than one occasion, the video footage has saved us after the accident. In one instance, I was able to send the camera footage to the Trooper while on the scene of the accident, clearing us from any wrongdoing before the police even left the scene.
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    Zoho
    • because we are new to the CRM world, we wanted a product that was reasonably priced, yet had the features we were looking for
    • we have found a much higher customer engagement rate and ROI
    • we used to "lose" customers in our makeshift process. Now, all customers are being attended to.
    Incentivized
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    ScreenShots

    Motive Screenshots

    Screenshot of Fleet View:
Fleet View gives real-time visibility and historical context for decision-making and customer service.
- Motive automatically pairs drivers, vehicles, trailers, and equipment for visibility. 
- Real-time geofence notifications enhance operational control with immediate updates on fleet movement, scheduling, and security.
- Live traffic and weather conditions layered directly onto maps allow for precise route planning and navigationScreenshot of Driver Safety:
Motive uses AI to monitor and protect drivers, and gives safety managers tools to prevent accidents and reduce risk. 
Motive detects 15+ safety events like close following and cell phone usage, issuing real-time alerts for immediate correction.
The 400+ person Motive Safety Team reviews videos and removes false positives, ensuring no driver is penalized for mistakes they didn’t make. 
Only true safety events get surfaced in Motive’s turnkey coaching workflow, where it’s easy to coach virtually or in-person. 
In the event of an accident, Motive detects 99% of severe accidents and delivers HD footage within seconds for swift recovery.
The AI Dashcam and AI Omnicam ensure 360-degree visibility around every vehicle. The AI Omnicam is the first AI-powered camera for side, rear, or cargo monitoring.
The AI Dashcam boasts ultrawide 1440p HD video at 30 frames per second.Screenshot of Equipment Monitoring:
Motive gives visibility into the location, utilization and health of equipment and automates major operational workflows.

-Operational oversight with real-time tracking– with automated pairing of vehicles, assets, and drivers .
- Finds any asset, immediately, even in battery mode. 
- Prevents theft and unauthorized use with geofence alerts. 
- Identifies dormant and underutilized equipment to reposition assets and increase utilization
- Sends maintenance alerts via engine hours and telematics, reducing downtime
-Integrates with OEMs using AEMP 2.0 to centralize management of heavy equipment from various manufacturers in a single platform.
-Includes reports on past dispatches to validate deliveries and determine which vehicles or assets were used.Screenshot of Fuel Utilization:
Motive helps with sustainability by providing insights into vehicle efficiency and utilization, helping save on fuel costs and reduce emissions.

-Offers insight into the efficiency and utilization of gasoline, diesel, hybrid and electric vehicles. 
-Improves vehicle efficiency by tracking fuel consumption by driver and vehicle.
-Coaches drivers by pinpointing wasteful behaviors.
-Displays true idling, productive idling, and the source of each.
-Offers comparisons of performance against the broader Motive network with suggestions for improvements.
-Assesses vehicles and routes for electrification with historic tracking and telematics data.
-EV charge levels and battery health information are displayed in the dashboard to simplify workflows for dispatchers with mixed fleets.Screenshot of Coaching:
Motive enables coaching drivers virtually through the Driver App, or in-person using Coaching Sessions.
-Turnkey coaching workflows identify drivers and behaviors that require attention.
-Coaching Sessions begin with a holistic view of the driver’s coachable events, unsafe driving patterns, and coaching history.
-Enables self improvement by allowing drivers to view their safety events in the Motive Driver App.
-Motive Coach automatically sends targeted coaching videos to drivers that exhibit recurring unsafe behaviors. Coming soon.Screenshot of Spend Management:
The Motive Card helps to eliminate data silos, reduces fraudulent and wasteful spend, and automates manual workflows.
- Fleet and spend  are managed in the same dashboard, with automated reporting.
- Detects and reduces fraud in through AI-enabled fraud alerts that highlight suspicious transactions in near real-time.
- Customizable spend controls to control cardholder spend by amount, day of week, and time of day
- Phone-based card unlock prevents skimming.
- Creates discounts on fuel, maintenance and more at over 25,000 partner locations.
- Offers visibility into wasteful spending habits so drivers can be coaches on more cost effective fuelling locations.
- Supports purchases everywhere Mastercard is accepted.

    Zoho CRM Screenshots

    Screenshot of Deals - Cash in on all opportunities. Close more deals. Great sales management is all about prioritizing, tracking, and monitoring the deals in your pipeline. Zoho CRM gives you everything you need to manage deals across territories and sales structures.Screenshot of Activities - Keep track of all the tasks, meetings, calls, events, or activity records. Neatly organize the numerous records along with the activities associated to them such as follow-up, pre sales and post sales activities, phone conversations etc.