What users are saying about
7 Ratings
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Score 8.4 out of 100
212 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Movable Ink

Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier.If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
Peter Bakalski | TrustRadius Reviewer

Ion, by Rock Content

If you want to choose a quick start template and fill in the fields with your content, Ion will be fantastic for you. We've done this with whitepapers and quizzes and it's been great and extremely easy to use.If you have an exact idea of what you want, and a background in web development, you may get frustrated. Ion has some quirks that make it tricky to fully customize - everyone once in a while I really just want to go into the HTML and make some changes, but can't.If you are looking to reuse a piece of content for specific targeting (industry or account-specific), Ion is great. The dynamic substitutions are great and very helpful.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Movable Ink
8.6
Ion, by Rock Content
7.5
Ideation
Movable Ink
10.0
Ion, by Rock Content
9.6
Approval workflows
Movable Ink
9.0
Ion, by Rock Content
Content collaboration
Movable Ink
8.0
Ion, by Rock Content
5.3
Content calendar
Movable Ink
7.5
Ion, by Rock Content

Content Publishing

Movable Ink
8.5
Ion, by Rock Content
8.5
Content hub
Movable Ink
8.0
Ion, by Rock Content
9.6
Embedded CTAs
Movable Ink
8.5
Ion, by Rock Content
9.8
Content distribution
Movable Ink
8.5
Ion, by Rock Content
7.9
Content promotion
Movable Ink
9.0
Ion, by Rock Content
8.0
Content automation
Movable Ink
8.5
Ion, by Rock Content
6.0
Forms / Gated content
Movable Ink
Ion, by Rock Content
9.5

Content Reporting & Analytics

Movable Ink
8.2
Ion, by Rock Content
8.1
Audience profiling and targeting
Movable Ink
7.0
Ion, by Rock Content
6.2
Closed-loop tracking and reporting
Movable Ink
8.0
Ion, by Rock Content
7.9
Content performance analytics
Movable Ink
8.5
Ion, by Rock Content
9.3
Campaign optimization dashboard
Movable Ink
8.5
Ion, by Rock Content
9.2
Competitive analytics
Movable Ink
9.0
Ion, by Rock Content

Pros

Movable Ink

  • Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
  • Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
  • Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
  • User Friendly--Easy to build within apps for those who aren't graphic designers.
Anonymous | TrustRadius Reviewer

Ion, by Rock Content

  • Quick Starts make it so easy to get started.
  • Real-time updates are awesome and save a ton of wasteful process.
  • The combination of user friendliness for simple things and the flexibility to do more complex things is great.
  • Chat support is excellent and deeper-dive support has been super helpful.
  • The ability to use these tools in the cloud or embedded has given us tactic flexibility.
Steve Gandola | TrustRadius Reviewer

Cons

Movable Ink

  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
Anonymous | TrustRadius Reviewer

Ion, by Rock Content

  • Ion University, while stacked with a wealth of information, is difficult to navigate from a troubleshooting perspective. The tutorial videos are all very helpful, but they are also very long. Sometimes I would want to search for how to address a particular issue I was struggling with and it would be a two-minute segment buried in a 45-minute video.
  • Again, getting back the self-guidance side of things. I think a lot of the tutorials are set up in a way that makes sense to Ion, but not as much to the end user.
  • I think the controls admins use when creating new users could be a bit more straightforward.
Taylor Bornstein | TrustRadius Reviewer

Likelihood to Renew

Movable Ink

No score
No answers yet
No answers on this topic

Ion, by Rock Content

Ion, by Rock Content 7.0
Based on 22 answers
We use it for every landing page and we plan on only doing more dynamic content creation. We dont see that option coming in-house any time ever in the future. ION has a very robust platform for us to work with that really allows us to do more for our customers in regards to having the one-to-one conversation.
Laura Medley | TrustRadius Reviewer

Usability

Movable Ink

No score
No answers yet
No answers on this topic

Ion, by Rock Content

Ion, by Rock Content 7.4
Based on 17 answers
Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
Leah Jakaitis | TrustRadius Reviewer

Performance

Movable Ink

No score
No answers yet
No answers on this topic

Ion, by Rock Content

Ion, by Rock Content 9.0
Based on 1 answer
Sometimes the editor can be a little slow.
Kelly Saux | TrustRadius Reviewer

Support Rating

Movable Ink

No score
No answers yet
No answers on this topic

Ion, by Rock Content

Ion, by Rock Content 10.0
Based on 36 answers
The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team.*Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
Chris Schultz | TrustRadius Reviewer

Online Training

Movable Ink

No score
No answers yet
No answers on this topic

Ion, by Rock Content

Ion, by Rock Content 8.0
Based on 1 answer
They offer a great amount of online training, videos, articles, etc. There is usually an answer available if you run into an issue. I would recommend taking advantage of the online training they offer. I wish I would have done it sooner.
Anonymous | TrustRadius Reviewer

Implementation Rating

Movable Ink

No score
No answers yet
No answers on this topic

Ion, by Rock Content

Ion, by Rock Content 10.0
Based on 12 answers
There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
Jessica Hill | TrustRadius Reviewer

Alternatives Considered

Movable Ink

Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.
Peter Bakalski | TrustRadius Reviewer

Ion, by Rock Content

I was not the decision maker to choose this over Uberflip, but the UI is much more appealing to me. It's incredibly easy to use, clean, and from a backend standpoint, it requires little to no tech savvy'ness. Our team has really enjoyed using it and has required no training what-so-ever.
Aubyn Scolnick | TrustRadius Reviewer

Scalability

Movable Ink

No score
No answers yet
No answers on this topic

Ion, by Rock Content

Ion, by Rock Content 10.0
Based on 2 answers
Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
Georgia Dardick | TrustRadius Reviewer

Return on Investment

Movable Ink

  • Email performance has greatly increased overall
  • Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward
Anonymous | TrustRadius Reviewer

Ion, by Rock Content

  • Though we have not had the service long enough to see any measurable outcomes, we've been able to create interactive web content faster than ever before
  • The speed with which we can build interactive pages and re-use assets has been critical as projects we've done with Ion have made their way around and more and more internal clients have said "me too" for their own projects
  • It is very pricey at $28K for the base annual subscription (dropping to $24k after the first year), so depending on your budgetary situation, that may make no sense for your team--but we had contract money set aside for a company to build us a microsite for around the amount, so we just used it for Ion instead and will now be building the microsite ourselves using it
Jesse Bond | TrustRadius Reviewer

Screenshots

Pricing Details

Movable Ink

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Movable Ink Editions & Modules

Additional Pricing Details

Ion, by Rock Content

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$5,500

Starting Price

$0 per year

Ion, by Rock Content Editions & Modules

Edition
Managed Services + SaaSCustom1
  1. per year
Additional Pricing Details
ion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.

Rating Summary

Likelihood to Recommend

Movable Ink
8.0
Ion, by Rock Content
9.4

Likelihood to Renew

Movable Ink
Ion, by Rock Content
7.0

Usability

Movable Ink
Ion, by Rock Content
7.4

Reliability and Availability

Movable Ink
Ion, by Rock Content
10.0

Performance

Movable Ink
Ion, by Rock Content
9.0

Support Rating

Movable Ink
Ion, by Rock Content
10.0

Online Training

Movable Ink
Ion, by Rock Content
8.0

Implementation Rating

Movable Ink
Ion, by Rock Content
10.0

Scalability

Movable Ink
Ion, by Rock Content
10.0

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