What users are saying about
14 Ratings
20 Ratings
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Score 5.2 out of 100
14 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Moz Link Explorer

If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.
Anonymous | TrustRadius Reviewer

SE Ranking

SE Ranking is a fantastic tool if you are a marketing agency or freelancer looking for a single tool for the majority of your SEO work. It also includes B2B tools like their lead generation widget and white label reports that can help you generate new leads for your business. It would get 10 stars if their database was larger to accommodate research for small geographic areas, but they are always expanding their database so it may just be a matter of time. Research SE Ranking has pricing plans available for every budget.
Gary Shouldis | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz Link Explorer
6.9
SE Ranking
7.7
Keyword analysis
Moz Link Explorer
7.0
SE Ranking
8.3
Backlink management
Moz Link Explorer
9.4
SE Ranking
7.6
SERP ranking tracking
Moz Link Explorer
5.9
SE Ranking
8.2
Page grader
Moz Link Explorer
6.0
SE Ranking
6.3
Competitive analysis
Moz Link Explorer
7.6
SE Ranking
8.5
Site audit / diagnostics
Moz Link Explorer
9.0
SE Ranking
8.6
Site recommendations
Moz Link Explorer
5.1
SE Ranking
7.2
Task management
Moz Link Explorer
5.2
SE Ranking
7.3

SEO Channels

Moz Link Explorer
7.2
SE Ranking
7.9
Local SEO
Moz Link Explorer
4.9
SE Ranking
5.9
Social SEO
Moz Link Explorer
8.9
SE Ranking
Mobile SEO
Moz Link Explorer
4.9
SE Ranking
8.6
Global SEO
Moz Link Explorer
10.0
SE Ranking
9.1

SEO Platform & Account Management

Moz Link Explorer
8.2
SE Ranking
8.9
Multi-domain support
Moz Link Explorer
9.4
SE Ranking
8.8
Integration with web analytics tools
Moz Link Explorer
7.0
SE Ranking
9.0

Pros

Moz Link Explorer

  • It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
  • It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
  • It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.
Anonymous | TrustRadius Reviewer

SE Ranking

  • Rank racking. It’s really important for us that the ranks are tracked accurately.
  • Monitoring of changes made on the website. We’ve found this feature really useful.
  • Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.
Dmitry Chervonyi | TrustRadius Reviewer

Cons

Moz Link Explorer

  • Lack of instant export of data. Adds to a queue rather than being instant.
  • Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.
Jeremy Waszak | TrustRadius Reviewer

SE Ranking

  • Better local SEO data.
  • Slow, it can take a lot of time when you update big lists of data.
  • Content analyses (would be nice to get rating on your current SEO).
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Moz Link Explorer

Moz Link Explorer 10.0
Based on 1 answer
No renewal is necessary with the free version!
Susan (MacKay) Sisler | TrustRadius Reviewer

SE Ranking

No score
No answers yet
No answers on this topic

Usability

Moz Link Explorer

No score
No answers yet
No answers on this topic

SE Ranking

SE Ranking 9.4
Based on 2 answers
They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.
Dmitry Chervonyi | TrustRadius Reviewer

Support Rating

Moz Link Explorer

Moz Link Explorer 7.5
Based on 2 answers
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Scott Walker | TrustRadius Reviewer

SE Ranking

SE Ranking 8.3
Based on 5 answers
We've had issues with 1) our account locking us out before it was expired, 2) rankings being extremely off and upon inquiring, given a basic response on how to cleanly check ranking as the explanation on discrepancies 3) slower to respond on some requests.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Moz Link Explorer

I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.
Anonymous | TrustRadius Reviewer

SE Ranking

SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc...It's a good choice for agencies that are interested in tracking keywords for their clients, but other than that it underperforms in every other SEO category.
Dragan Nikolic | TrustRadius Reviewer

Return on Investment

Moz Link Explorer

  • Took hours of manual work and programatically did it in a few clicks
  • Gave a game plan for future SEO strategies
Scott Walker | TrustRadius Reviewer

SE Ranking

  • It helped us understand how our targeted keywords are performing and make decisions based on that
  • Also when we analyzed our website pages with SEO audit tool it helped us to improve our website a lot and get more organic traffic
Anonymous | TrustRadius Reviewer

Screenshots

Moz Link Explorer

Pricing Details

Moz Link Explorer

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Moz Link Explorer Editions & Modules

Additional Pricing Details

SE Ranking

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

SE Ranking Editions & Modules

Edition
Optimum$18.61
Plus$42.51
Enterprise$901
  1. per month
Additional Pricing Details
* All the prices are given for a weekly rankings check frequency and an annual subscription period.

Rating Summary

Likelihood to Recommend

Moz Link Explorer
4.6
SE Ranking
8.3

Likelihood to Renew

Moz Link Explorer
10.0
SE Ranking

Usability

Moz Link Explorer
SE Ranking
9.4

Support Rating

Moz Link Explorer
7.5
SE Ranking
8.3

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